More than 40% of internet users in North America will be monthly podcast listeners by the end of this year, the highest rate of any region. Western Europe and Latin America follow with nearly 30% penetration among their online populations.
acklash from Twitter’s verification misstep: Eli Lilly, Nintendo, American Girl, PepsiCo, Nestlé, and Tesla were trolled by spoof “verified” accounts. Brands and users must come to terms with unmoderated content.
A perfect storm hurts World Cup ad spending: The holiday overlap, controversies, and a general downturn have weakened the event’s ad performance.
NBCU announces Currency Council: The future of measurement is multicurrency—and the media giant continues to take a leadership role.
Privacy-tracking fines are piling up for Google: Tracking users without their consent has consequences. But million-dollar fines for billion-dollar profits are a slap on the wrist.
Nielsen suspension remains as rivals try to capitalize: The monopolistic measurement player will be hard to oust, given how much money is at stake.
The Call of Duty conflict rages on: Xbox chief Phil Spencer said the franchise will remain on Sony consoles in an attempt to appease European antitrust authorities.
Next year, US connected TV (CTV) ad spend will hit $26.92 billion. This market has grown by double digits each year since we began tracking it in 2017, and it will continue to do so through the end of our forecast period in 2026.
Tostitos achieves 38% increase in brand recall through sonic branding: With digital audio and video consumption both on the rise, the snack brand leverages its new sonic logo for better cross-channel engagement.
Even as we approach a potential ad spend winter, connected TV (CTV) advertising is in decent shape. Netflix and Disney+ just joined the ad-supported streaming game. Cord-cutters are outpacing pay TV viewers. And YouTube is increasingly watched on CTVs. These five charts offer a closer look at CTV’s past, present, and future.
Only 13% of US adults have used augmented reality (AR) or virtual reality (VR) while shopping. Though the overwhelming majority have not, 38% are at least somewhat interested in trying the tech.
Apple and Amazon deal faces a new lawsuit: The companies are headed to court to determine if their 2019 deal for Apple’s storefront on Amazon Marketplace reduced competition from independent Apple resellers.
YouTube’s ad frequency capping solution should help campaign ROI: The video giant cites data suggesting advertisers can earn better returns by showing fewer ads.
Nike and Apple eye opportunities in the metaverse: Nike is opening an online store and trading platform for digital sneakers, while Apple is reportedly working on its own virtual environment.
We expect US subscription OTT video ad spending to near $10 billion and account for 3.4% of all digital ad spending—and 10.2% of total video ad spending—by the end of 2023.
The average US household was served the same podcast ad 4.76 times in Q2 2022. That quarter marked an unusual decrease in ad frequency, and as a result conversion rates went up, according to Podsights.
Meta faces painful reality: The company’s transition to a VR ecosystem could hit a wall as economic headwinds, plummeting stock value, layoffs, and hiring freezes force Zuckerberg to take a hard look at Meta’s needs.
Microsoft faces new antitrust probes in Europe: A coalition of 24 cloud providers filed a complaint against Microsoft Azure—renewing antitrust scrutiny on the company’s bundling practices, which could lead to fines and penalties.
YouTube's Music and Premium business is surging: The company has reached 80 million paying customers, despite all of the free content also available on the platform.
Roblox continues to A) lose money and B) grow daily active users: The younger-skewing gaming platform has been successful at courting brands and retailers.