Netflix's ad plan grows rapidly: After a 70% quarterly increase in subscribers, more ad formats are on the way.
OpenAI pursues media partnerships for ChatGPT training: The AI giant strives to address copyright concerns, but could impact publishers ad revenues in the long term.
Combined US TV and connected TV (CTV) ad spend will grow every year through to the end of our forecast period in 2027, when it will reach nearly $100 billion, according to our October 2023 forecast.
A new peak for ad industry employment: 2023 saw the ad industry reach 504,600 jobs—its highest ever figure and a sign that 2022’s troubles are in the rearview.
Award shows still have significant linear audiences: The Golden Globes’ viewership rose 50%, but football remains the king of linear.
Amazon’s live-streaming service plans to lay off 500 employees amid profitability struggles and surging operational costs—revealing that popularity and engagement don’t always result in profits.
Regulators fear antitrust risks in AI technology and question their mutual independence. Persistent scrutiny could scare off investors.
Netflix spent less on original content in 2023: Strikes and cost-cutting efforts resulted in a lower output, but the company is ready to spend heavily in 2024.
NBCUniversal introduces AI-powered ad platform at CES: Targeting more efficient, data-driven media buying across linear and streaming platforms
iSpot's streaming measurement expansion enhances ad tracking: New suite offers emphasizes CTV metrics for advertisers
Facing financial struggles, Unity is laying off 1,800 employees. Product diversification and partnerships could help restore profits.
Metaverse investments are very much still a thing: The beloved ‘Ready Player One’ is becoming a virtual experience.
ESPN's $920 million media rights deal with NCAA boosts value of college sports broadcasting: The deal emphasizes the growth in women's sports viewership.
It could enhance speed and efficiency for remote work, VR, smart homes, and gaming. But initial interoperability conflicts could be a pain point for early adopters.
Its $3,499 Vision Pro mixed-reality headset is coming next month, and competitors are already lining up to challenge the new product category and ecosystem.
Hollywood strikes are a red-letter event for video advertising: Unable to cut labor costs, streamers will likely double down on ad-supported subscription tiers.
On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.
Deflationary pricing trends, AI device integration, and surging interest in gaming could boost consumer tech’s recovery after years of stagnation.
Qualcomm’s Snapdragon XR2+ Gen 2 challenges Apple’s Vision Pro with comparable features and strategic partnerships. Pricing will be a key differentiator.
Advertising data is being distributed without user consent: A study found that 91% of US publishers are sharing data before users give the OK.