Most viewers can tolerate ads, actually: Only 16%–17% of viewers can't tolerate them, per Hub Entertainment research, suggesting room for further AVOD growth.
“Barbie” is the top-searched term on Amazon. Shopify has seen a 56% increase in doll sales. And despite a fall in Q2 Barbie doll sales, Mattel believes there will be significant growth for the property in the coming months and years. All of this has Greta Gerwig’s movie to thank.
Microsoft’s Azure is under fire for lax security and unpatched vulnerabilities. Rising criticism stresses the need for improved security or face business loss and trust erosion.
Warner Bros. Discovery's Q2 results presented a mixed bag: Company lost 1.8 million subscribers in transition to Max streamer.
280,000 Model 3 and Model Y cars might have steering issues. This latest probe stirs concerns about Tesla’s recall readiness and brand image.
Disney reassesses its Marvel strategy: The company laid off members of a small Marvel podcasting team as it tries to reintroduce scarcity.
Amazon's ad policy shift: It will claim a larger share of advertising impressions from Fire TV's streaming services, which could strain developer relations.
A win for audio advertising: A Dentsu study shows that audio ads have a lasting impact on consumers and lower CPMs than other channels.
On today's episode, we discuss whether Netflix's password-sharing crackdown is actually working out, why the company got rid of its basic ad-free plan, and whether sticking to sports-adjacent programming is the right move. "In Other News," we talk about whether The Walt Disney Co. might be bailing on TV too soon. Tune in to the discussion with our analyst Daniel Konstantinovic.
News publishers push back against Big Tech: New global laws mandate payment for content use.
Amid Hollywood strike, SAG-AFTRA defends interim agreements: Critics argue they might inadvertently benefit AMPTP.
YouTube has a head start in CTV ad spending: Viewers and media companies are pivoting to digital, but spending shows YouTube is well in the lead.
Women's sports ascendant: ESPN's shift to an all-female SportsCenter and growing ad revenues signify a paradigm shift in sports marketing.
Microsoft decides to sit out 2024 political advertising: The company’s ad tech firm, Xandr, will ban campaign ads, along with other categories like alcohol.
Another quarter of silence on Netflix gaming: The streaming service has costly investments in games but has gone eerily silent despite major releases.
The EU's new antitrust probe targets Microsoft Teams, scrutinizing the tech giant's bundling practices for potential anticompetitive behavior. It’s the latest sign of tightening regulations against Big Tech.
Meta's strong earnings boost stock by 6%, owing to efficient cost-cutting measures, rebounding online ads, increased Reels engagement, and successful AI integrations.
Comcast has no choice but to spend on Peacock: The future of video is digital, and Peacock is already showing that it can drive meaningful revenues.
Roku Q2 revenues up: Budget-conscious consumers are flocking to its ad-supported streaming platform.
Over one-third (37.7%) of US consumers’ time spent with TV is with streaming services, per Nielsen. Cable is not far behind, with a 30.6% share of consumers’ TV time.