LG and Samsung raise their connected TV game: While Samsung embraces interactivity, LG sharpens targeting with LoopIQ.
Meta’s quest for metaverse redemption: It unveils the Quest 3 VR headset at Meta Connect 2023, showcasing advanced features and a competitive price to challenge Apple’s Vision Pro.
YouTube is the most widely used free video service among US internet users of all generations, according to Kagan. Its highest saturation is among Gen Zers (82%) and millennials (78%).
What the end of the WGA strike means for streaming’s future: Pressure to boost revenues and drive down costs will force dramatic decisions.
Spotify uses AI to bring English podcasts abroad: OpenAI will translate popular shows in a bid to help Spotify make inroads with foreign listeners.
Inside “Books3,” the pirated book database used to train AI: A story in The Atlantic reveals that Meta, Google, and others fueled AI with a vast library of stolen work.
As retail media grows, it is changing. At the moment, search remains retail media’s bread and butter and sales ads are the best awareness drivers. In the future, in-store media and shoppable video ads may take on a bigger role. But no matter how ad formats change, one thing is for certain: Measurement will be key for retail media’s continued growth.
Authors sue OpenAI in one of the tech’s biggest legal challenges: Even if courts rule against OpenAI, it may not be possible to unlearn training material.
The blockbuster deal could reshape cloud gaming and boost competition while creating new advertising opportunities.
‘Serious concerns’ surface over Neuralink brain implant: The Musk-owned company is under fire as it seeks initial human test subjects. Musk’s ‘Luke Skywalker’ vision for the technology won’t ease controversy.
On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Microsoft leaks put a timeline on its in-game ad ambitions: The company hopes to earn $1.4 billion in gaming advertising revenues by 2030.
Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That’s because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.
Mercedes-Benz collaborates with Nvidia to use metaverse-based “digital twins” to design more efficient factories, targeting electric vehicle production by 2030.
Google Search ads, AI, and the antitrust zeitgeist: US v. Google shows signs of being a heated battle fueled by public sentiments about Big Tech. It’ll have implications for AI advancement.
Musk cuts safety staff at X amid content moderation woes: Twitter’s trust and safety team loses more employees. Users will be less likely to pay for a toxic platform.
Gaming and daytime TV controversies emphasize the importance of responding to public backlash: Both Unity and Drew Barrymore may have underestimated the power of a social media pile on.
Amazon reshapes NFL viewership on streaming platforms: Nielsen's ratings versus internal data presents challenges in the era of digital broadcasting.
As Disney+ wrestles with subscription targets, its parent mulls a sale of ABC: The changing media climate might mean pivoting away from linear TV.
Connected TV (CTV) ads are skyrocketing, leaving advertisers navigating new ad loads on platforms like Netflix and Disney+ while grappling with the challenges of measuring ROI in the streaming domain.