Where is the $11 billion in political ad spending going? Linear TV remains on top, but its growth is outpaced by streaming and CTVs
The cost of losing cricket streaming rights: Disney is reportedly looking to sell off Star India after subscribers fled the platform following its loss of Indian Premier League rights.
Its latest layoffs hit close to home in Redmond as the company restructures to acquire a gaming giant. Sales, customer service, and support jobs continue to get offshored or relegated to AI.
Twitch has a unique take on short-form video: The livestreaming platform is turning user clips into a feed to help boost creator discovery.
Ad spend across digital channels has been mixed so far this year, with spend on social networks slowing and connected TV spend boosted by new ad-supported subscription tiers. Meanwhile, retail media is diversifying at a rapid rate as nonendemic retailers get in the game
The company is relocating to Europe—will its subscribers come along? Data sovereignty concerns could lead to a loss of customers.
TikTok argues that Montana’s ban is unconstitutional: The app filed for an injunction on the grounds that Montana can’t rule on national security issues.
Microsoft's Activision Blizzard deal advances: Judge denies FTC's preliminary injunction, leading toward a significant shift in the competitive dynamics of the global gaming industry.
On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures’ premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.
Virtual travel industry is redefining adventure: New VR applications in travel, shopping, real estate, reverse engineering, and theater are creating marketing opportunities despite technical limitations.
Not music to Apple and Spotify’s ears: TikTok Music launches in Brazil and Indonesia; is the US next?
“Click-to-cancel” may not be so simple: The FTC’s proposal requiring companies to provide easy cancellation methods is getting pushback.
On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.
Canada isn’t on speaking terms with Google and Meta: Regulators pulled ad spending on the platforms in response to the duopoly’s attempt to ban news links.
Mounting legal challenges show AI needs a path to profitability: AI companies are running out of free training material, worsening high operating costs.
On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up—and learns from—other AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Apple considering Mac that doubles as smart home monitor: Struggling PC sales are sending device designers back to the drawing board. Not all features will win over reluctant consumers.
Amazon cuts could come to its entertainment division: Billions in spending on unsuccessful shows has put Amazon Studios in the crosshairs.
TikTok wants a cut of #BookTok successes: ByteDance has launched a unit called 8th Note Press in a move that could disrupt publishing.
Heineken, Renault, and Siemens decry AI Act reach: Europe’s private sector isn’t happy about the AI Act’s direction, warning about the continent’s diminished competitiveness with the US.