Both companies are fighting to grab a larger share of digital ad spending growth.
While the platform’s ad-supported tier gains momentum, Netflix needs to beef up its targeting capabilities to win advertisers over. Meanwhile, viewers may be turned off by a heavy ad load and a crackdown on password sharing. But global growth shows promise for Netflix’s future.
Meta's major monetization of minors mishap: The FTC has proposed to bar the social giant from using children's data for their ad business.
IBM is all in on AI and even predicts it can replace thousands of jobs with technology in the next five years. Premature announcements could keep tech talent away.
Shoppable media is gaining momentum as brands look for ways to narrow the gap between discovery and purchase. Just this month, Pinterest, NBCUniversal, Meta, and Yahoo announced shoppable media updates. From AI to QR codes, we dive deeper into these developments and why they may give companies an edge.
As AI adoption intensifies, so does the need for regulation. AI companies have an opportunity to help creative industries navigate new applications responsibly.
Hollywood movie and TV writers strike: The move will have a massive impact on the entertainment world.
Time spent is decreasing across cable and broadcast TV but increasing in streaming. In Q4 2022, streaming boosted overall time spent with TV among US adults, reversing the decline in TV viewing over the past few years, according to Nielsen.
Day one of the writers strike loomed over NBCU at NewFronts: There was no mention of the strike at Peacock’s advertising event while major shows are postponed.
Roku tries to keep up its Q1 momentum at NewFronts: The CTV service boasted higher reach than primetime network TV amid record cord-cutting.
Snap is having trouble monetizing because Snapchat is primarily a chat platform, and “messaging apps are notoriously difficult to monetize,” according to our analyst Jasmine Enberg. The company could lean into its software as a service retail offerings, but consumers also aren’t sold on AR for shopping. Just 12.4% of US adults use AR for shopping, according to our forecast.
Comcast is forgiven for widening Peacock losses—for now: Heavy spending on user acquisition is helping with growth, but the losses can only go on so long.
Meta faces pressure to cut costs amid slow ad growth and concerns over its metaverse investments: softer ad revenues require a replacement cash source. Is this it?
Snapchat's Q1 revenues fall short of expectations: Despite lower ARPUs, Snap's saving grace is its coveted younger audience.
Earnings show progress and pitfalls on revenues: Meta, Microsoft, Alphabet, Snap, Pinterest, and Comcast results are a mixed bag. (This article was written with the assistance of ChatGPT.)
UK regulators block Microsoft’s attempt to consolidate a gaming behemoth, sending Activision Blizzard stock spiraling. Microsoft faces a tough antitrust fight.
Yahoo is getting into sports betting: The early internet giant acquired Wagr to complement its popular fantasy league service.
Roku stands its ground in Q1 as revenues edge up 1%: Roku has the third-largest share of CTV spending, showing how tight the market is.
Meta outperforms in Q1, aided by China advertisers: As cost cuts continue, the company’s Q2 outlook suggests growth may be returning.
In the US, 77% of TV-owning households had a smart TV as of Q1 2023, according to Hub Research. Connected TVs, which include smart TVs, streaming sticks, and other devices, will be used in 115.1 million households next year, more than double the number of traditional pay TV households, according to our forecast.