HBO and Discovery+ going to the “Max”: Combined streaming service kicking off in May will bring new business leads for advertisers. Read online.
Hackers have stolen terabytes of data, source code, and BIOS software updaters that could be used to compromise millions of devices. The onus is on consumers to ramp up security.
‘Super Mario Bros.’ was a perfect storm for box office success: The adaptation of arguably the most recognizable video game character broke box office records.
Name a better pairing than Twitter and controversy: This time the site has incorrectly labeled NPR as “state-affiliated media.”
Retailers and the tech firms powering some of their RMNs are racing to give ad buyers access to more off-site inventory in formats ranging from CTV to digital out-of-home to in-store. But on-site has plenty of headroom left, as this new data from our forecast shows.
GM's Chevrolet Bolt was the best-selling EV in the US in Q1, while Ford's sales were hurt by production disruptions at its Mexico plant and Tesla built more cars than it could sell.
A ban isn’t swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.
Substack isn’t looking so hot: The newsletter platform is bleeding cash and was just banned by Twitter for launching a competing service.
Expectations for VR adoption are misguided: Comparing virtual technologies’ market performance to smartphones and other consumer devices ignores key differences. Professional use cases may see highest returns until prices drop.
China has been investing heavily in its telecom infrastructure in recent years. A multi-country cable network is just the latest example of China’s growing competitiveness.
Amazon’s Audible tests ads in select audiobooks for nonmembers: The move could open up a significant new revenue stream if it takes off.
On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.
The rumored Q Lite console will use Remote Play to stream PlayStation 5 games. It’s slated for a 2024 release and could help Sony compete in the mobile gaming market.
The world's largest electronics manufacturer reported its slowest revenue growth in over two years, due to lower demand and rising costs. A bad sign for consumer electronics.
Activision Blizzard one of many deals in geopolitical crosshairs: China is leveraging its antitrust review process to strike back over sanctions. Economic fallout for US companies could hinder tech innovation.
Spotify Live is no longer live: The audio leader has shut down its live audio app after difficulties competing with Clubhouse and Twitter Spaces and plans to expand its podcast offerings and advertising revenues.
The esports bubble has popped: Despite brands folding and laying off staff, there are few places where advertisers can reach gaming audiences.
So far this year, there’s been Google versus Microsoft and TikTok versus … well, everyone. But another battle is emerging as Amazon and Apple go head to head for ad dollars, streaming viewers, and the health vertical.
US may try to kneecap China’s quantum computing ambitions: The government is mulling semiconductor-style export controls that may be easily circumvented. Meanwhile, it could hurt domestic companies and inflame tensions.
Brands continue to engage younger customers in the metaverse: Despite recent setbacks and shifting industry focus, many are investing in creative campaigns and immersive experiences.