Among Gen Zers in the US, those who watch both digital video and linear TV spend 13.1 hours per week with TikTok videos and other user-generated content, per Hub Research.
Ad spending is moving to CTV, and marketers want to compare performance on CTV with video ad campaigns on mobile web and mobile in-app delivery. Industry KPIs, Insider Intelligence’s new benchmarking tool, lets advertisers evaluate the performance of their video ad dollars.
Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.
BeReal’s Spotify integration is a big next step: The app is adding the ability to share music and podcasts but should be careful not to wander from its core mission.
Streaming media apps might have to pay up: European regulators could require data-heavy businesses to pay for network expansion and maintenance. This cost will inevitably lead to price increases for subscribers.
Espionage threatens to undermine chip ban: Tech companies are getting their hands dirty in geopolitics. If they help build weapons, a public that despises war might sour on consumer spending.
Can Fox turn Tubi into a major streaming brand? The free, ad-supported streaming service is in a strong position to weather a difficult chapter.
Amazon is willing to outspend on content: Tech giant’s spend on tentpole shows pays for itself by encouraging Prime signups.
“Disrupt, make noise, get people talking about Tubi the next day.” That was the goal for the campaign, said Greg Hahn, co-founder and chief creative officer of Mischief, the agency behind Tubi’s “interface interruption” and “rabbit hole”-themed Super Bowl ads. We talked to Hahn about Tubi and Mischief’s advertising approach.
Ads dominate Super Bowl LVII discussion: Spots run during Sunday's big game saw second lives on second screens.
Exaggerated network maps confound rural broadband initiatives: Thousands of locations are showing up in network maps as having access to broadband but are in reality underserved. Billions of dollars are at stake.
NBCU leans into measurement partnerships to court CTV budgets: Peacock looks to figure prominently in new offerings.
Sponsored content and outstream video, two of native advertising’s most popular forms, are no longer found only on social media, which dominated this type of advertising thanks to its audience targeting capabilities. As these capabilities move to CTV and mobile, spending is shifting.
UK’s CMA steps up efforts to block gaming merger: Microsoft’s plan to buy Activision Blizzard is in question. Regulation in the UK could have a domino effect, enabling EU regulators and the FTC to follow suit.
Hertz gets half of massive Tesla EV order: The car rental company has received nearly 50,000 Teslas so far. It now has a growing fleet of EVs for rent and for services like Uber to push global adoption.
WBD rethinks forcing ‘Max’ on Discovery+ users: It will keep offering the service as a standalone rather than alienate and churn subscribers.
Atmosphere secures another $65 million to corner the unskippable ad market: The connected TV enterprise provider powers screens at your favorite bars and gyms.
On today's episode, we discuss the significance of Google's ChatGPT rival Bard, whether Instacart's shoppable TV QR codes can be a hit, if Fanatics can crack the US livestream shopping code, whether Twitter allegedly shedding users is a short-term issue, where (and how) we listen to music, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Evelyn Mitchell.
US-EU trade spat has consequences for tech: The EU might retaliate or file a complaint over the US’ green subsidy law. The governments’ failure to agree could exacerbate geopolitical tensions.