On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.
Microsoft’s $20M fine for collecting kids’ data on Xbox underscores intensifying privacy regulations for ad-centric Big Tech, potentially triggering tighter privacy controls and bigger fines.
The move shows Apple’s increased focus on spatial computing, likely triggering competition and higher valuations in the AR industry.
On today's episode, we introduce you to the FAST (free ad-supported streaming TV) services (e.g., Tubi, The Roku Channel, and Pluto TV), explain how they became so popular, and look ahead to see what their ceiling is. "In Other News," we talk about whether the advertising space is on the mend and how significant of an ad player Microsoft is. Tune in to the discussion with our analyst Ross Benes and director of Briefings Jeremy Goldman.
Publishers confront AI’s copyright problem: Trade group cites risks, seeks to guide use of content by AI tools.
The PGA and LIV Golf merge in a culture shock for sports: Broadcast partners don’t know if their deals still stand, and brands weigh jumping on board.
The average US adult spends just over an hour playing video games per day, according to our estimates. Such a sizable share of attention offers a prime opportunity for brands to advertise in games—especially since traditional barriers to brand advertising have been lowered. Big changes have opened opportunities for brands across platforms.
On today's episode, we discuss what to make of Apple's Vision Pro, the company's newly announced mixed reality (MR) goggles; how AI could improve shoppable TV; why retailers and customers aren't on the same page; how ads on the New York subway are changing; how Amazon plans to deliver packages to folks even faster; how long it actually takes to play a baseball game; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
While it’s likely years away from the mainstream, Apple’s visionOS presents opportunities for streaming, in-app purchases, and AR advertising.
A partial Mobileye stake sale raises $1.48 billion, bolstering Intel’s financial flexibility to invest in profitable alternatives at a time when PC sales are tanking.
The FTC isn’t backing down from its Kochava suit: The regulator filed an amended complaint after its initial privacy lawsuit was thrown out last month.
Consumers’ appetite for quality, on-demand content has contributed to connected TV’s (CTV’s) stronghold as the fastest-growing major ad format in the US. “There’s a lot more for [advertisers] to weed through in terms of the opportunities and options of where to place our clients’ ad dollars,” Jennifer Kohl, executive director and head of US media at VMLY&R, said of CTV during our virtual “Attention!” summit last week.
Generous government incentives and a thriving and competitive local EV industry are helping China surpass EV adoption goals.
Spotify’s 200-person podcasting layoff shows a change in priorities: Podcasts are still a major growth sector, but exclusivity is in the past.
The Vision Pro headset puts Apple at the forefront of the augmented reality discussion, but the device’s business focus and exorbitant pricing could limit wider appeal.
YouTube's policy reversal: Balancing free speech and controlling misinformation could influence political ad spending in the 2024 cycle.
Connected TV (CTV) ad spend in the US will pass $25 billion this year and continue to grow by double digits through the end of our forecast period in 2027. Even with a challenging market, the format is in decent shape.
The writers strike is forcing other Hollywood unions to the table: The DGA renewed its contract, while SAG-AFTRA voted to authorize a strike.
Gen Z's podcast listening surges: New study reveals insights into the habits and preferences of this diverse listener demographic.
Ad spending growth is an illusion: Dentsu downgrades its 2023 ad spend growth forecast due to macroeconomic factors and inflation.