Peloton and lululemon join forces: The deal will bring Peloton content to lululemon’s fitness app and make lululemon Peloton’s athletic apparel partner.
Republican primary debates don’t land with advertisers: Fox cut prices by nearly $300,000 between the first two debates, but down-ballot candidates will spend heavily next year.
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover retail media network investment and experimentation, the generative AI (genAI) bubble, and Google's dominance. Tune in to the discussion with this month's contestants: our vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
OpenAI moves to outpace Big Tech and secure its user base as AI regulation tightens.
Google’s Search loophole leads to illegal ads on major websites: Drug and gun ads on websites like the FDA and UN add to a series of the tech giant’s recent missteps.
Delta walks back its frequent flyer program changes: The airline endured swift backlash after it made it harder for customers to earn elite status and access airport lounges.
During a national deposit slowdown, its media strategy leverages the bank’s prominence in Pittsburgh's financial services landscape to increase customers’ confidence. Read online
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what’s important in a good omnichannel experience, where in-store retail media is headed, and how stores can tailor experiential and experimental tech to build a more robust customer profile. Then, for "Pop-Up Rankings," we rank two retailers that are doing store digitization well and two that could possibly use a bit of work. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.
Key stat: 92% of local marketing and SEO professionals worldwide experimented most with ChatGPT in their work in July 2023, according to an August survey by SurveyMonkey.
Mall traffic fell in August despite back-to-school shopping: But dwell times rose as more shopping centers lean into experiential offerings.
As brands look for innovative ways to keep customers engaged with their loyalty programs, they are shifting their focus from just offering incentives and rewards to generating real relationships with customers based on what they actually want and need, said a speaker during a recent Tech Talk Webinar. Here are three ways that brands can put the customers at the heart of their loyalty program in order to create long-lasting connections.
Meta’s quest for metaverse redemption: It unveils the Quest 3 VR headset at Meta Connect 2023, showcasing advanced features and a competitive price to challenge Apple’s Vision Pro.
Amazon, Meta face a reckoning over RTO mandates: Amazon addresses return-to-hub disruptions, and Meta splurges to end a London lease early. Questions rise about strategy.
Amazon, Meta face a reckoning over RTO mandates: Amazon addresses return-to-hub disruptions, and Meta splurges to end a London lease early. Questions rise about strategy.
TikTok pilots linking to Google Search, hinting at evolving app goals: Mutual benefits emerge amid shifting search behaviors and legal challenges.
On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Costco’s sales surged in July and August: The warehouse club’s low gas sales drove consumers to the wholesale giant’s pumps.
Can AI globalize podcasts? Spotify collaborates with OpenAI to offer voice translation for podcasts, which could enable cross-language content creation and expand ad revenue and reach.
ChatGPT gets a voice and eyes: The sensory integration is a strategic move to counter the rising competitive threat and move toward achieving artificial general intelligence (AGI).
Getty targets premium AI image content: It’s partnering with Nvidia to launch an AI image generator, using high-quality data for realistic AI creations. Detailed prompts will be key.