Investors’ love of generative AI gets extreme: Balancing genAI’s potential with risks will yield better outcomes for society and the economy.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Costco is getting on and the vision for the wholesale retailer in a crowded marketplace. Then, for "Pop-Up Rankings," we rank the two things Costco can take to the next level and two things it could do to get the naysayers to come back. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.
Ad firms are racing to identify “made for advertising” websites: Integral Ad Science announced an AI-powered tool to identify and redirect spending that would have been wasted.
ByteDance's CapCut dives into the business sector: The popular app is introducing AI-driven tools to help content marketers.
Google joins the call for a federal privacy law: The company offered regulators a framework for US rules around advertising to minors.
Banks around the globe are watching closely as new ESG reporting requirements reshape the EU's financial landscape.
TikTok is extending its video content to an array of public screens, including those at airports, gas stations, and movie rental machines. The expansion into out-of-home (OOH) advertising marks TikTok’s ambitions to go beyond its roots as a mobile app.
The Chinese search giant unveiled Ernie 4.0, an AI marketing tool rivaling Adobe and Canva. This places China on the global AI map, though Ernie’s capabilities still need to be assessed.
Amazon expands drone delivery tests for prescription medications in Texas, potentially revolutionizing time-sensitive deliveries and sparking wider interest in the tech’s future.
Startups are riding the generative AI wave, but for how long? While genAI startups thrive with revenue and funding, profitability may remain elusive, risking a sector-wide setback in 2024.
The vast majority (96%) of Pinterest searches are unbranded, said Brittan Bushman, Pinterst’s director of strategy, during a session at Advertising Week New York 2023. This means that consumers turn to Pinterest to learn what kinds of products are out there, unlike traditional search engines like Google, where they go to refine their search for something they already know exists.
Generative AI implementation in marketing is well underway. Now, marketers’ concerns have shifted from how to use generative AI to what the technology means for consumer data and privacy, if models are trustworthy, and where human oversight comes in.
On today's podcast episode, we discuss how marketers have been adopting generative AI (genAI), what ordinary Americans want from it, and what the genAI frenzy could face in 2024. "In Other News," we talk about how much ChatGPT will hurt publishers now that it has real-time information and what we can expect AI PCs to do differently. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
TikTok’s premium ad placements get Disney’s stamp of approval: The app will host a monthlong Disney content hub.
Now that Google has reaffirmed it will deprecate third-party cookies for all users in the third quarter of 2024, it’s clear that marketers need to get their post-cookie plans in place, including how and where identity solutions fit. But there are a few things to keep in mind while exploring identity resolution.
Companies continue to make headcount cuts to counter inflation and economic uncertainty, while opportunities abound for high-caliber tech workers in emerging markets.
Amazon aims to stop fake reviews at the source: The retail giant is teaming with a cross-industry array of players including Booking.com and Expedia Group to decrease review fraud.
Kroger’s retail media arm goes green: Kroger Precision Marketing is working with Scope3 to measure carbon emissions, pushing advertisers to recognize the environmental impact of wasted impressions.
iPhone 15 sales dip 4.5% in China, highlighting waning demand. Geopolitical tensions and local competition affect sales.