US consumers are more worried about data privacy than ever: A Pew study shows growing concern—and confusion—around how companies use personal data.
Advertising Week New York 2023 wrapped up yesterday. This year, conversations moved away from Web3 and NFTs and toward generative AI and retail media. Advertisers were focused on increasing market share and creating shoppable ads. Here are five key lessons we learned from the events.
Toyota, BMW align with Tesla's North American Charging System, broadening access to the largest supercharger network and charging standard.
Amazon tests Agility’s humanoid robot in warehouses: Digit will work alongside humans and do some of their work. We can expect the move will fuel workforce disruption anxiety.
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like. Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
IBM’s AI expertise and Amazon’s cloud dominance could revolutionize contact centers and supply chains as the trend of Big Tech partnerships continues. Smaller players could be edged out.
Google lays off more staff during critical period: It joins other tech firms in a new round of layoffs, intensifying concerns about further reductions despite improved market performance.
Producing the Pixel 8 in India taps into the country’s booming 5G market and its smartphone manufacturing prowess, potentially luring other manufacturers.
Investors’ love of generative AI gets extreme: Balancing genAI’s potential with risks will yield better outcomes for society and the economy.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Costco is getting on and the vision for the wholesale retailer in a crowded marketplace. Then, for "Pop-Up Rankings," we rank the two things Costco can take to the next level and two things it could do to get the naysayers to come back. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.
Ad firms are racing to identify “made for advertising” websites: Integral Ad Science announced an AI-powered tool to identify and redirect spending that would have been wasted.
ByteDance's CapCut dives into the business sector: The popular app is introducing AI-driven tools to help content marketers.
Google joins the call for a federal privacy law: The company offered regulators a framework for US rules around advertising to minors.
Banks around the globe are watching closely as new ESG reporting requirements reshape the EU's financial landscape.
TikTok is extending its video content to an array of public screens, including those at airports, gas stations, and movie rental machines. The expansion into out-of-home (OOH) advertising marks TikTok’s ambitions to go beyond its roots as a mobile app.
The Chinese search giant unveiled Ernie 4.0, an AI marketing tool rivaling Adobe and Canva. This places China on the global AI map, though Ernie’s capabilities still need to be assessed.
Amazon expands drone delivery tests for prescription medications in Texas, potentially revolutionizing time-sensitive deliveries and sparking wider interest in the tech’s future.
Startups are riding the generative AI wave, but for how long? While genAI startups thrive with revenue and funding, profitability may remain elusive, risking a sector-wide setback in 2024.
The vast majority (96%) of Pinterest searches are unbranded, said Brittan Bushman, Pinterst’s director of strategy, during a session at Advertising Week New York 2023. This means that consumers turn to Pinterest to learn what kinds of products are out there, unlike traditional search engines like Google, where they go to refine their search for something they already know exists.