Advertising & Marketing

On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.

US-TikTok negotiations restart after ultimatum: A potential agreement could grant government unmatched oversight, altering app's autonomy.

Google unveils Meta-Prompt: Its autonomous prompting algorithm is part of major AI research investment. It needs to complement product development to take on Microsoft.

TikTok integrates Wikipedia snippets into search: A move towards broader search capabilities amidst rising competition with Google.

On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

Big Tech’s shift to support products longer and enable right-to-repair is becoming more important than feature upgrades and innovation.

Stability AI launches "Stable Audio," a music generator using textual prompts: The versatile technology reimagines sound creation and could be a glimpse into the near future.

Unity’s pricing change has game developers fleeing: The popular game engine introduced per-download fees, sparking an industrywide backlash.

Will Google’s Gemini surpass OpenAI’s GPT-4? Anticipation mounts for the next AI evolution. Leading the sector may lure investors but also bring inevitable challenges.

The EU’s lead regulators are clamping down on Big Tech’s GDPR violations with substantial fines that could lead to more scrutiny and bans.

Salesforce is rehiring nearly 40% of its laid-off workers: Industry volatility risks financial losses and erosion of the workplace trust that is needed for innovation and product development.

On today's podcast episode, we discuss how advertisers should adjust their plans based on social video time's slowing growth, whether people will spend more social media time on connected TVs, and the ratio between ad spend and time spent on social networks. "In Other News," we talk about whether TikTok can become a more traditional social network and getting paid to watch ads on a new socially conscious social media app. Tune in to the discussion with our analyst Debra Aho Williamson.

VideoAmp and iSpot are coming for Nielsen’s crown: The two companies announced a major funding round and acquisition, respectively, while Nielsen makes adjustments.

Google lays off more workers amid financial prosperity: It’s streamlining staff amid a focus on AI dominance, contributing to an anxious, disgruntled workforce and ethics challenges.

TikTok and Meta still struggle with content moderation: Threads has blocked search terms related to COVID-19, while TikTok cast too wide a net reining in Qanon.

T-Mobile’s bid to acquire Comcast’s 600 MHz spectrum holdings is a strategic move to expand its network dominance.

What does artificial intelligence taste like? Coca-Cola launched a new soda conceived and designed by AI as the company goes deeper into exploring the tech.

Roblox Assistant empowers creators, enhances AI adoption, and reflects a broader industry trend of integrating AI assistants to tailor services and democratize AI use.

Google is the defendant in the biggest antitrust trial in over 20 years: The case echoes the 1998 lawsuit against Microsoft, but Google could make it through relatively unscathed.