As the retail media industry evolves, marketers are embracing new formats such as open web, social media, and streaming TV to reach customers earlier in their buying journey and increase brand recognition. To accomplish this, we’ll see retailers form collaborative alliances with social media companies, streaming platforms, and publishers.
Reddit is borrowing from Musk’s Twitter playbook by charging for API access and deplatforming superusers and moderators; The trend is creating increasingly gated internet experiences, but at what cost?
Various services including Teams, Outlook, and OneDrive faced disruptions due to DDoS attacks by hacktivists. The incidents underscore the need for enhanced cybersecurity.
Is AI already replacing ad agency jobs? A new report suggests 33,000 jobs will be replaced by 2030, but there are signs that it’s already happening.
Over a quarter of digital time is spent with a CTV, but less than 10% of US digital ad dollars flow into CTV.
On today's episode, we discuss the Cannes Lions International Festival of Creativity 2023—the best conversations from the event, the value of being there, what we heard from marketers, and what we didn't. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.
An overwhelming vote in favor of user-replaceable batteries in electronics aims to improve e-waste management. It could lead to major design changes and longer device lifespans.
Hands-on previews praised its eye-tracking and immersive experience. Concerns about weight, its close-to-eye design, and the headset’s unclear purpose temper the buzz.
Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.
GenAI is providing numerous benefits across the entire CX. Accelerated by the recent releases of Midjourney, DALL-E 2, and ChatGPT, a revolutionary transformation is underway for marketers regarding the way they engage and interact with consumers.
As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.
NY health systems battle over trademark colors: The health systems are in court over advertisements using a “confusingly similar” shade of purple in their advertising campaigns. It’s a battle over patients—and trademarks.
Google Bard’s expansion to 27 countries is stalled over privacy concerns. Competitors could gain EU market share as heightened regulatory scrutiny may force Google to adapt its practices.
Ripping and replacing more than half of its 4G and 5G infrastructure will cost billions of euros. It also runs the risk of alienating its biggest trade partner.
Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.
On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.
Search is pivoting toward AI chat. Google has its Search Generative Experience (SGE) and Bard. Microsoft has its new Bing and a partnership with OpenAI. These fundamental changes to search will change user behavior and monetization. Here’s how the new era of search will affect advertising for brands, retailers, and publishers.
TikTok and Meta continue to diverge on social commerce strategies, Pinterest teams up with Wayfair on a data clean room test, and YouTube introduces unskippable ads.
Vodafone and CK Hutchison plan to merge their UK carriers, creating the country’s largest wireless network. Consolidation could result in higher pricing and poor service.
Understanding context and ensuring privacy will be a challenge for AI as it helps Gmail users draft and refine emails.