EU agreement could push USB-C standard: For holdouts like Apple, this means the end of proprietary charging cables. For consumers, it means more convenient cross-device charging and substantial savings.
At Insider Intelligence, our forecasting team is constantly analyzing historical data, combing through insights from thousands of data sources, and reacting to industry forces to predict where markets and segments are heading. Peter Newman, senior forecasting analyst, worked on our latest forecast for US digital ad spending in Q1. He tells us how the recent market turmoil, supply chain issues, and economic uncertainty could impact the numbers in our forecast.
On today's episode, we discuss how close Disney+, HBO Max, Paramount+, and Peacock are to catching up with Netflix. "In Other News," we talk about the biggest takeaways from this year's upfronts and NewFronts events and how much waste is taking place in linear TV ads. Tune in to the discussion with our analyst Ross Benes.
ew York right-to-repair state of mind: Passed in the New York Senate (49 to 14) and in the Assembly (145 to 1), the right-to-repair bill will compel manufacturers to enable affordable fixes.
All eyes on Apple: As expectations mount for AR/VR product plans, Apple doubles down on iPhone, Mac, and iPad—a move that might indicate its metaverse ambitions are on hold.
Advertising feels the economic squeeze: The industry lost 2,400 jobs last month despite an overall employment increase and record digital spending.
Google is releasing its “automatically created assets” feature into the wild, with more advertisers noticing the beta tool popping up in their Google Ads interface. This feature was first announced on May 24 at the Google Marketing Live virtual event, and it was suggested that this tool wouldn’t be made available until later in the year. The fact that it was showing up for some advertisers scant weeks later is a welcome surprise for those in the pilot group. Here’s how it works: These Google elements may use material from advertisers’ landing pages, domains, and existing ads and keywords to produce headlines, descriptions, and other assets. These automatically produced assets can be accepted and rejected at the campaign level. Why it matters: The assets Google generates could improve ad relevance by customizing ad headlines and descriptions to better respond to users’ unique search queries. Creating ads can be a somewhat monotonous process, and laborious as well. Making it easier for advertisers to create ads and variations of existing ads has the potential to be a net benefit for the search giant’s massive advertising business.
This year, 57% of US video ad spending will go to linear TV, a decline from 62% in 2021 and 71% in 2020. By comparison, ad spend share is increasing for connected TV (CTV) and other digital formats such as social video.
Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.
A bipartisan data crackdown is coming: A new bill restricts use of personal data, but leaves exceptions for anonymized data.
On today's episode, we discuss where we are one year into Apple's AppTrackingTransparency (ATT) update. Who are the biggest winners and losers thus far, is ATT in fact anticompetitive, and how will ATT continue to shape the advertising space? "In Other News," we talk about TikTok adding third party cookies to its pixel and where US display advertising is heading. Tune in to the discussion with our analyst Evelyn Mitchell.
It just became easier for brands to use TikTok: The platform’s marketing partner program expansion should facilitate usage and attract ad dollars.
Ford could follow Tesla’s lead eschewing transitional advertising for EVs: The move could dramatically impact media platforms—but will other EV makers follow suit?
Instagram to gain users over the next few years: The platform will continue to grow, but the era of explosive growth is long over.
Tech’s reshuffling makes spending tough for marketers: The industry is refocusing on advertising, which is still shaky from a year of changes.
Right-to-repair bill blocked in California: Will the setback ignite renewed consumer pressure to be able to fix their own devices or embolden manufacturers to block attempts at regulation?
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss brand revitalization and how retailers reinvent themselves to stay relevant. Then for "Pop-Up Rankings," we rank the top four brands that have succeeded at becoming cool again. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.
Sony’s future gaming fortunes are in PC titles: The PlayStation maker is betting big on ports of its games on Windows PCs, a market where console rival Microsoft is already a dominant player.
Big Tech has a role to play in abortion legislation: Tech firms have taken pro-choice stances, but state laws could complicate their position.