The EU chimes in to the AI copyright debate: A rule proposed by European regulators would remove legal gray areas around how AI is trained.
Nielsen goes with panel data for television upfronts while competitors inch closer: Panels are its key differentiator, but advertisers are getting more comfortable with rivals.
On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.
When it comes to video advertising, viewability used to be king. But as identifiers go away, advertisers are migrating to “attention” metrics that better gauge meaningful interactions with advertisements. In fact, 36% of buy-side advertising decision-makers plan to focus more on attention metrics this year, according to November 2022 data from the Interactive Advertising Bureau.
Marketplaces are fighting for the crown in US ecommerce. Though Amazon remains solidly atop ecommerce sales, Walmart and Shopify are attempting to carve into Amazon’s revenues. Here are the latest updates in ecommerce, advertising, and partnerships from these major players.
Oppo leads in shipments and Apple is close behind. With China’s smartphone production down 13.8% YoY, opportunities continue to emerge on the premium end.
Thousands of jobs continue to vanish while companies pivot heavily into AI and risk slowing innovation in other areas.
On today's episode, we discuss the significance of Nielsen getting its national accreditation back, whether this year will be the first true multicurrency upfront, and what advertisers should do today to prepare for a less-than-certain measurement future. "In Other News," we talk about whether longer video ads are actually the way to go on mobile and whether marketing has an image problem. Tune in to the discussion with our analyst Evelyn Mitchell.
Earnings show progress and pitfalls on revenues: Meta, Microsoft, Alphabet, Snap, Pinterest, and Comcast results are a mixed bag. (This article was written with the assistance of ChatGPT.)
Trader Joe’s small, curated stores and limited footprint sets it apart. Between its branding, product choice, and customer experience, there are a lot of lessons other retailers beyond grocery can learn from the Trader Joe’s model. Here are four takeaways from Trader Joe’s.
UK regulators block Microsoft’s attempt to consolidate a gaming behemoth, sending Activision Blizzard stock spiraling. Microsoft faces a tough antitrust fight.
There are still significant gaps in connectivity in the country and a need for better broadband distribution.
While Google and Meta race ahead on generative AI, agencies slam the breaks: Major agency BBDO warned employees against using generative AI for client work.
90.0% of North Americans will be internet users in 2024
On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.
The partnership trend will begin yielding batteries for carmakers by 2026 and could intensify competition to meet future EV demand.
How can Netflix crank up ad revenues without upsetting users? Nearly half of ad-supported subscribers think its ad load is too high.
On today's special episode, we begin our brand-new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams will compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Tune in to the discussion with this month's contestants: our vice president of content Suzy Davidkhanian and analysts Paul Verna and Yory Wurmser.
Its chip division will post a steep Q1 loss due to high inventories and slowing demand for PCs and smartphones. Austerity measures could sideline its expansion plans.
The JIC’s measurement standards are looking rigid: YouTube and Nielsen have refused to work with the group over what they call biased standards.