Insider Intelligence spoke with Gefen Skolnick, founder and CEO at Couplet Coffee, about what it means to create a brand catering to the interests of the Gen Z consumer.
Social media has no one to blame for content controversies: Recent Supreme Court decisions secure platforms’ right to moderate content as they please.
Email marketing leads to more effective campaigns: While uncertainty plagues digital advertising, email remains a steadfast tool for marketers.
Nielsen avoided the death knell during upfronts: Competitors are emerging, but the measurement company still has time to prove its new alternatives can compete.
Apple raising worker pay by more than 10%: It’s the latest Big Tech company to take steps to retain talent during the Great Resignation, a move that could set the tone for various industries.
Broadcom boosts software with VMware buy: The $61B deal allows the chipmaker to rely less on chips for growth while assembling parts for massive cloud, edge computing, and IoT expansion.
Meta clashes with Apple over AppTrackingTransparency: The change damaged Meta’s profits, but Apple’s ad business is soaring.
Leisure travel is picking up, but economy clouds outlook: Inflation, continued COVID-19 challenges raise concern about longer-term demand.
CMOs grapple with challenges of data growth: Survey of marketing execs shows split sentiment on whether increased volume and sophistication of data hurts or hampers creativity.
Consumers rank their favorite brands: A survey shows grocery and tech brands are favorites, while social media lags far behind.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the advantages of private label brands and what they need to do to succeed moving forward. Then for "Pop-Up Rankings," we rank the top five private label brands with the cultiest followings. Join our analyst Sara Lebow as she hosts analyst Suzy Davidkhanian.
Snap’s investor warning is a worrying sign for social media: The ad-relient industry is feeling the effects of piling changes and weakening economic conditions.
Bipartisan anti-Google bill doesn’t bode well: The measure may not become law, but support for it could be a sign that tech regulation may eventually materialize.
Can connectivity save the Amazon? Elon Musk plans to provide Starlink internet access to the Amazon. However, by collaborating with embattled Brazilian President Bolsonaro, skepticism of the project will abound.
Chip companies could pivot to cloud and services: Expecting a slowdown in chip sales, companies like Broadcom are leaning on software and cloud computing acquisitions with companies like VMware to diversify their business.
Google rolls out a slew of shopping tools at its Marketing Live event: The search giant aims to combat Amazon’s rapidly growing ad business by offering tools that discern shoppers’ intent.
On today's episode, we discuss how much TikTok is making from advertising revenues, the most interesting thing to note about its users, and some of the most interesting ways advertisers are engaging on TikTok. "In Other News," we talk about what the best social commerce experience is and the big takeaway from Instagram letting users share nonfungible tokens (NFTs). Tune in to the discussion with our analysts Jasmine Enberg and Zach Goldner.
Ulta is the latest chain to launch a retail media network: UB Media builds on the retailer’s 37 million-member loyalty program.
Close to 8 in 10 branding professionals plan on allocating upfront spending to Hulu, per a survey from iSpot.tv. Peacock and YouTube TV are also major upfront spend magnets with 52% and 49% of branding professionals dishing ad dollars to those platforms, respectively.