Amazon, Meta face a reckoning over RTO mandates: Amazon addresses return-to-hub disruptions, and Meta splurges to end a London lease early. Questions rise about strategy.
Meta’s quest for metaverse redemption: It unveils the Quest 3 VR headset at Meta Connect 2023, showcasing advanced features and a competitive price to challenge Apple’s Vision Pro.
As brands look for innovative ways to keep customers engaged with their loyalty programs, they are shifting their focus from just offering incentives and rewards to generating real relationships with customers based on what they actually want and need, said a speaker during a recent Tech Talk Webinar. Here are three ways that brands can put the customers at the heart of their loyalty program in order to create long-lasting connections.
TikTok pilots linking to Google Search, hinting at evolving app goals: Mutual benefits emerge amid shifting search behaviors and legal challenges.
On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Can AI globalize podcasts? Spotify collaborates with OpenAI to offer voice translation for podcasts, which could enable cross-language content creation and expand ad revenue and reach.
ChatGPT gets a voice and eyes: The sensory integration is a strategic move to counter the rising competitive threat and move toward achieving artificial general intelligence (AGI).
Getty targets premium AI image content: It’s partnering with Nvidia to launch an AI image generator, using high-quality data for realistic AI creations. Detailed prompts will be key.
Costco’s sales surged in July and August: The warehouse club’s low gas sales drove consumers to the wholesale giant’s pumps.
On today’s podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine TikTok’s ecommerce plans around the world, looking at what’s driven success in some markets and held it back in others.
Advertisers say Google is underselling its ad inflation: The DOJ’s suit against Google revealed that the company quietly raised prices as much as 10%.
Reduced user experience spurs ad blocker usage: YouTube retaliates, emphasizing creator compensation and potential terms of service violations.
Consumers expect free shipping: Nearly three in four shoppers will opt for slower shipping if it means they don’t have to pay.
Consumers aren’t sold on plant-based protein: Taste and high prices are the biggest barriers to purchase, despite growing interest in sustainability
Amazon will invest up to $4 billion in Anthropic for AI development. Big Tech seeks AI expertise through partnerships and investments as AI takes center stage.
Meta to unveil Gen AI Personas this week: It’s part of a strategy to appeal to younger demographics and gain ground in the AI race. There are pitfalls ahead.
Meta and Salesforce face rehiring quandary: The tech giants want their laid-off employees back but will have to overcome trust issues for the plan to work.
On today's podcast episode, we discuss what to make of Google turning 25 years old, how US shoppers feel about stores, why tiered rewards are all the rage, how Hispanic people think their values are reflected by advertisers and Americans, taxi drivers turning into robots, some mind-bending facts about US geography, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Brands embrace Hispanic Heritage Month's business potential: Cultivating trust and aligning with cultural trends yield economic and reputational benefits.
The blockbuster deal could reshape cloud gaming and boost competition while creating new advertising opportunities.