Michaels and Shutterstock are navigating growth through a blend of creative initiatives and hard metrics. Michaels is focused on enhancing its customer experience and its new online marketplace. Shutterstock is leaning into SEO, automated dashboards, social listening, and collaboration.
Toyota halted all Japan factory operations due to a computer glitch, disrupting a third of its global output. The issue isn't cyber-related but follows past tech troubles such as data leaks and cyberattacks.
Global digital services taxation is intensifying with New Zealand aiming to tax companies like Meta and Google 3% of profits by 2025.
Some 65% of TikTokers prefer content from brands that feature original sounds, according to 2021 MRC Data. TikTok sounds allow users to attach posts to songs and other audio which can then drive an association between the song and the brand. TikTok already has a Commercial Music Library of royalty-free tracks, but brands can push social campaigns a step further by creating their own viral songs.
By 2026, 90% of online content could be AI-generated. A premium on human-crafted content could follow as regulators race to establish standards for responsible AI use.
What is Nielsen doing with big data? The company announced a new currency days before the Media Ratings Council meets to approve it.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Despite reporting $2.2B in quarterly profits, T-Mobile announces layoffs in tech and corporate roles amid a broader restructuring, echoing an industry-wide trend of consolidation.
Google unleashes AI upgrades at Cloud Next: It’s staying neck-and-neck with Big Tech cloud rivals on AI. Beating the competition requires differentiation, blockbuster performance, and the right pricing.
ChatGPT goes corporate: OpenAI responds to market pressure by releasing an enterprise version of ChatGPT. It rivals a similar offering from Microsoft, signaling growing tension in the partnership.
The Trade Desk thinks supply platforms charge too much: In a controversial attempt to drive down prices, the company says it will start bidding below price floors.
Brands can capitalize on social trends with real-world products and programs, but they have to be able to act at the speed of TikTok. That means giving creators autonomy, having a strong brand identity, and keeping a close eye on trends.
Alibaba's two AI models rely on open-source technology for image understanding and complex interactions, reflecting a strategic move toward wider adoption.
On today’s podcast episode, we take a deeper dive into lesser-known areas of Amazon’s business. First, we examine the initiatives at play for the company's TV and voice businesses. Then, we discuss Amazon's ambitions around “just walk out” and smart payment technology. Tune in to the conversation with our analysts Grace Broadbent, David Morris, and Yory Wurmser.
AI gives rise to ‘digital sweatshops’: Evidence suggests that the technology’s economic value won’t be equally distributed as the companies building it get accused of worker exploitation.
The service is now available on web browsers. But it will still be hard to sustain engagement after an 80% drop in users from its July peak.
Amazon to weave AI into sports broadcasting: It’ll power Thursday Night Football on-screen features with its neural network. We expect other digital entertainment platforms will follow suit.
Google, Meta, and Amazon gear up for AI announcements: Tech’s busy fall event calendar will be packed with AI announcements. We could see new models and new tools.
The Digital Services Act goes into effect today: Ahead of the EU law’s deadline, Google made landmark changes to privacy and moderation transparency.
Ways to make financial wellness marketing pay off: Getting customers to use the materials and tools they claim they want is a challenge. Here are four tips to improve their engagement.