Get ready for an influencer surge on YouTube: The platform just lowered monetization requirements as influencer and political ad spending are rising.
On today's episode, we discuss password sharing and live sports on Netflix, what the definition of "convenience" is, if awards shows have turned things around, where we spend time with connected devices, sweetgreen's plan to automate all stores in five years, who invented the card game Uno, and more. Tune in to the discussion with our director of forecasting Oscar Orozco, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
Google enhances generative AI shopping and search features in a bid to challenge Amazon’s dominance: The search giant is looking to win shoppers over with a more relevant, helpful shopping experience.
Apple’s record share surge hints at tech sector recovery, aided by bullish AI outlook and potential growth avenues. However, AI democratization may pose regulatory challenges.
Accenture is investing $3 billion in AI in the next three years. The biggest challenge will be balancing automation with the human component of business operations.
TikTok’s Script Generator accelerates ad creation: New tool crafts video scripts with a click, though caution is advised to avoid generic content.
Ad agencies are split on generative AI. Some are diving into the emerging tech with partnerships and acquisitions. Others are wary of the hype. With major ad platforms like Meta, Google, and TikTok developing their own AI tools, agencies need to establish a clear approach—or risk irrelevance.
As the first carmaker to receive Level 3 authorization, it can now sell or lease cars with automated driving systems. It poses a big challenge for Tesla.
The CRM solutions giant is unveiling security standards and AI integration for recurring revenue. The success of the pivot remains uncertain due to previous integration challenges.
As privacy regulations ramp up, brands across verticals are increasing their focus on premium environments that don’t rely on cookies. In this video, Arity’s Jennifer Gold, director of product marketing, shares why private marketplaces (PMPs) fit the bill by offering access to high quality inventory, programmatic efficiency, brand safety, and transparency.
Reaching consumers starts with knowing who they are. That means understanding consumer demographics, media and search behaviors, and ad consumption habits. Here are five charts to help you get to know your customers.
Healthcare marketing budgets went digital in 2022: A survey of the top 100 healthcare marketing agencies shows digital work is outpacing other media channels.
Private label products give retailers more control over sourcing, manufacturing, and pricing, which they can use to offer items for lower costs, encouraging consumers to try new products, leading to lifelong brand ambassadors who will swear by your brand. Here’s how Target, Walmart, and Costco are labeling up.
Meta held a company-wide meeting in response to Apple’s recently unveiled augmented reality ecosystem, hinting at a rivalry between the two tech giants.
Although Spotify has dominated music streaming, its new focus on user-created and video content puts it in competition with established players like YouTube and TikTok.
Microsoft gives an accidental look into the future of search ads: A Bing misstep ignites concerns about what advertising looks like in the AI age.
Google offers publishers another olive branch: The company will launch a news platform called Showcase in the US this summer that will pay over 150 publishers.
Publishers race to get ahead of artificial intelligence: Axel Springer will seek AI acquisitions as publishers explore ways to integrate the disruptive tech.
TikTok and Amazon join the ranks of Google (and to a lesser degree Microsoft) as places where consumers start their searches. Meanwhile, audience-based targeting is becoming a more privacy-compliant way to reach consumers. And of course, generative AI will change search as we know it, though no one can be sure of how—yet.