On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
Google turns to generative AI to give shoppers a helping hand: The search engine aims to simplify consumers’ purchase decisions by arming consumers with more information.
This year’s upfronts have been unusual, with the haze of the Writers Guild of America strike and a decisive shift toward streaming. From YouTube’s mixed messages to Netflix’s ad-supported tier’s less-than-impressive beginning, here are five trends pinpointed by our analyst.
Nike’s close connections to sports and sneaker culture keep it on the top of Gen Z’s list of favorite brands while its cutting-edge sneaker technology makes the brand a must-have for runners. But Nike must use a mix of D2C and wholesale commerce if it wants to defend its title from the competition.
The yearly developers’ conference could see AI announcements overshadowing Android, Google Nest, and hardware releases.
Pearson and Chegg show how AI is pressuring industries and their leaders to reveal AI strategies, regardless of their readiness to implement them.
TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.
Is Google reversing its tone with publishers? A $100 million deal with The New York Times is good news for the newspaper but doesn’t affect other publishers.
On today's episode, we discuss how we should feel about Amazon's online sales being flat, how its ad business was able to have such a good quarter, and why the company has yet to find a mass grocery format worth expanding. "In Other News," we talk about how Pinterest has been doing and just how popular self-checkout is. Tune in to the discussion with our analyst Blake Droesch.
China is way ahead on the necessary guardrails to ensure adoption of the technology. Beijing hopes to lead global AI standardization.
Educators in Asia are increasingly exploring the metaverse for instructional purposes. This could lead to wider adoption and lay the foundation for future VR users.
Podcast ad spend is dispersing from the most popular shows: Advertisers looking to maximize effectiveness are putting budgets behind a larger range of content.
Nearly two-thirds (65.8%) of US consumers said that a company being transparent about how they plan to use personal data would help that company gain their trust, per Razorfish. Over half (55.1%) said a company would be more likely to gain their trust if it didn’t unnecessarily collect personal data. Their satisfaction with a company’s product or service had less of an impact, with 49.1% saying it would earn their trust.
A nine-year contract serves as a litmus test for wider government, military, and enterprise adoption of Verizon’s mobile devices and connected networks and solutions.
Future GM EVs won’t support Apple CarPlay or Android Auto, placing the burden of choice on consumers. Locking people out of their smartphone connections could backfire.
Ad agency employment is doing just fine: Hiring is on the rise, despite the in-housing trend.
D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.
Every customer’s reaction, share, or comment influences the reach of a bank’s message—and could threaten the bank itself. Banks should use social media to actively engage online communities, not just to display ads.
Hulu was the star of upfront streaming spend in iSpot.tv’s March survey, with 74% of brands and advertisers saying they were allocating spend to the platform. YouTube TV also had a huge showing, with almost half (48%) of respondents saying they were assigning spend to it. Peacock, Roku, and Paramount+ rounded out the top five.
Last month, Meta said it would use generative AI in ad creation by the end of the year. Not long after, Google announced generative AI ad plans of its own in the form of tools that will “remix” ads based on client goals. Neither company has released details of what these AI updates will look like, but the changes are big news for advertisers, agencies, and everyone in between.