Toyota’s new sustainability initiative focuses on ads, not cars: The automaker announced a partnership to reduce the carbon footprint of its digital ads.
Intel presses pause on PC chip hires: Rising inflation, surging competition, and a shrinking PC market force Intel to evaluate PC chipsets. Its austerity measures could resonate across the industry.
Advertising uncertainty just got worse: A report found that 17% of ads on CTV devices air while TVs are off, costing advertisers $1 billion.
Right idea, wrong timing for Coke: It’s new Jack-and-Coke cocktail in a can could be a hit—or a victim of inflation.
As many brands honor members of the LGBT+ community this Pride Month, consumers are looking for more than just a rainbow logo—they want action.
Metaverse events roll out welcome mat for LGBT+ community: Brands seize on opportunities to celebrate Pride Month in the virtual world.
Big Tech is showing cracks under antitrust pressure: An EU probe has pressured Google into loosening restrictions on YouTube ad placement.
Digital opioid treatments are sticky: Boulder Care nabs $36M and boasts its industry-leading retention rates. We detail how telehealth support and a steady, multipronged approach help patients stick to their SUD treatment regimens.
AppTrackingTransparency faces mounting legal pressure: A UK antitrust watchdog highlighted the policy as potentially anticompetitive, but good for privacy.
Retail media networks need to differentiate themselves: Dollar General’s retail media expansion highlights their reach with rural customers.
NFTs may be going through a rocky patch, but brands still turn to them for engagement: Budweiser is tokenizing its famous Clydesdales in a new campaign.
Those waiting for a bid from Amazon are going to hear crickets: The digital giant won’t pay up to $7.7 billion to win streaming rights for Indian Premier League cricket matches.
On today's episode, we discuss how inflation is changing consumer behavior, whether 15-minute delivery is too good to be true, the potential of Apple's realityOS, how much of the information shoppers give retailers is false, the ceiling to spending time on TikTok, an unpopular opinion about buying things from TV ads, pets' roles in Americans' lives, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.
Spotify doubles down on podcast commitments: The company revealed revenue figures at its investor day event, and warned that it will face losses for the next two years.
Xbox’s smart TV partnership could flesh out its ad business: The company is bringing its games subscription service to Samsung TVs.
On today's episode, we discuss the players in the advertising space—besides Meta, Google, and Amazon—that have created a billion-dollar ad business and which ones are close to gaining membership to the billion-dollar ad club. "In Other News," we talk about a refresh to the Federal Trade Commission's digital ad guidance and what Amazon's worldwide consumer chief stepping down means for the retail giant. Tune in to the discussion with our analysts Andrew Lipsman and Max Willens.
Russia wrestles control of Ukraine’s internet: Ukrainians who still have access to the internet are realizing their traffic is being rerouted to Russia surveillance networks, making it difficult for Ukrainians to stay connected.
PepsiCo’s Bubly comes out to honor LGBTQ+ community: The brand’s Pride Month campaign includes financial support for safe venues.
Netflix and Roku are the right match at the wrong time: A rumored merger makes sense on the surface, but not in the current landscape.
Values are important, but just one of many drivers. Consumer behavior is also influenced by factors such as price, convenience, and availability of products.