Installing 20,000 EV chargers across 2,000 North American hotels can capitalize on soaring demand for EV charging in the post-pandemic travel boom.
Google will require strict disclosures from AI-generated political ads: The company announced the rule change ahead of the most expensive election season yet.
Subway hops aboard the multi-tiered rewards program trend: The MVP Rewards program offers additional incentives for consumers who spend $200 and $400 annually.
A new study outlines how AI could target white-collar roles earning above $90,000, but not all roles face extinction. Upskilling is crucial.
On today's podcast episode, our vice president of Briefings Stephanie Taglianetti hosts a mock-debate-style analyst showdown on Meta versus TikTok. Analyst Debra Aho Williamson and director of Briefings Jeremy Goldman go head to head, advocating on behalf of Meta (Debra) and TikTok (Jeremy) to prove which social platform is the bigger threat in three areas: getting people to spend time on each app, meeting advertisers’ needs, and AI innovation.
While Meta, Google, Apple, and programmatic display are all investment areas for M&C Saatchi Performance, the agency is shaking up some approaches for 2024. “We’re investing in all the tried-and-true performance basics,” said Jonathan Yantz, managing partner at M&C Saatchi Performance. “But we’re most excited about the CTV [connected TV] and influencer/creator spaces, since both are so dynamic now.”
Nearly 96% of advertisers worldwide will include attention-based metrics in at least some of their media buys this year, according to May data from DoubleVerify.
A study exposes glaring privacy risks in connected cars. Just two out of 25 brands offer data deletion; most collect and share sensitive personal information.
Slack and Zoom integrate AI and offer features like conversation summaries and virtual assistance. But siloing these capabilities may hinder interoperability.
A developers conference could accelerate product development and solidify OpenAI’s industry lead. The timing, post-Big Tech fall events, allows strategic response to industry trends.
The Media Rating Council says YouTube needs an audit: The industry group is trying to broaden its scope to help build trust in advertising’s pivot to digital video.
Competition in the VR/XR ecosystem is heating up, and strategic hardware-software alliances could accelerate competition for Apple's premium products.
Apple and Microsoft are targeted in new probes. Failure to comply with DMA rules could result in loss of business and alter Big Tech’s balance of power.
Huawei’s domestically produced chip shows China’s self-reliance. With Beijing pushing local tech and Apple facing potential losses, a seismic market shift looms.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what we are paying close attention to this holiday season, how much more the holiday season has been pulled forward, and besides being earlier than everyone else, which holiday strategies will work? Then, for "Pop-Up Rankings," we rank one projected winner and one retailer that needs help this holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
Social media fatigue is rising as users seek genuine connections over algorithm-driven content. Tech companies aren’t taking the hint.
Globalstar's $64 million partnership with SpaceX sharpens Apple's edge. Business pragmatism prevails despite regulatory disputes—for now.
Its anti-hallucination software presents opportunities in customized technology that could speed adoption.
Google tries to increase ad quality and spending in one swoop: The Limited Ad Serving policy will limit impressions for “unproven” advertisers until they earn a higher status.
Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.