Meta to unveil Gen AI Personas this week: It’s part of a strategy to appeal to younger demographics and gain ground in the AI race. There are pitfalls ahead.
Meta and Salesforce face rehiring quandary: The tech giants want their laid-off employees back but will have to overcome trust issues for the plan to work.
On today's podcast episode, we discuss what to make of Google turning 25 years old, how US shoppers feel about stores, why tiered rewards are all the rage, how Hispanic people think their values are reflected by advertisers and Americans, taxi drivers turning into robots, some mind-bending facts about US geography, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Brands embrace Hispanic Heritage Month's business potential: Cultivating trust and aligning with cultural trends yield economic and reputational benefits.
The blockbuster deal could reshape cloud gaming and boost competition while creating new advertising opportunities.
‘Serious concerns’ surface over Neuralink brain implant: The Musk-owned company is under fire as it seeks initial human test subjects. Musk’s ‘Luke Skywalker’ vision for the technology won’t ease controversy.
ChatGPT sees revived usage as students return to school, even as competition intensifies; still, OpenAI must innovate and forge partnerships to sustain its lead.
TikTok to add Google Search integration: It’s part of the social media platform’s broader push for integrations pointing to possible “everything app” ambitions. Google could benefit, too.
Apple is hiking retail employees’ pay about 4% this year: That’s a deceleration from the atypically large increases it provided throughout the pandemic.
This year’s Groceryshop 2023 event in Las Vegas focused on marrying in-store and digital experiences, the growing retail media wave, and the benefits of personalizing messaging based on each consumer’s motivations, among many other takeaways. All of that comes as US food and beverage retail sales are expected to reach $1.378 trillion this year and surpass $1.578 trillion in 2026, according to our June forecast.
Microsoft leaks put a timeline on its in-game ad ambitions: The company hopes to earn $1.4 billion in gaming advertising revenues by 2030.
The JIC presses on despite further measurement fractures: Comscore, VideoAmp, and iSpot received conditional certification from the embattled group of networks.
ChatGPT use has declined over the past few months, but AI isn’t going anywhere. Retailers are innovating with their own homegrown and acquired AI tools to scale listings, improve search, and enhance personalizations.
Integrating genAI across Echo and Fire Stick devices enhances conversational abilities and smart home functions—a consumer adoption push that could challenge ChatGPT’s dominance.
Mercedes-Benz collaborates with Nvidia to use metaverse-based “digital twins” to design more efficient factories, targeting electric vehicle production by 2030.
Website owners blame AI for Google Search downranking: A seemingly minor change caused an internet uproar. The future of authentic online information is at stake.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.
Yahoo tackles the made-for-advertising problem: Its platform Backstage was labeled the largest MFA-free platform for advertisers.
Meta Verified faces creator backlash over support: Signifies hurdles in the shift from ad-revenue to subscription models.
As AI and attention metrics become more commonly used, and addressability practices are reevaluated in response to cookie deprecation, the way marketers plan, buy, and measure are evolving.