Even as suspicions surrounding ChatGPT and generative AI swirl, marketers know the new tech will turn search—and its ad dollars—on its head. As search shifts toward chatbots, the way brands advertise with Google and Microsoft will change completely, creating problems for publishers and agencies.
Citing security concerns, the bill now goes to Gov. Greg Gianforte, who banned TikTok on state-owned devices. TikTok is pushing back, but other states could accelerate all-out bans.
China still has some clout as the biggest chip market in the world, and the restrictions could spur competition and growth in domestic semiconductor production.
What Google’s rumored AI search engine means for digital advertising: Internal documents show that ad placements are top-of-mind as Google plunges into AI.
Optimizing its user interface for touchscreens could help to make Microsoft’s Windows 11 a viable option for gaming on future handheld devices without investing in a mobile console to compete with Nintendo or Sony.
Children’s safety advocates are pushing back on Meta’s plan to open the metaverse to minors in order to expand user adoption. An unmoderated metaverse without proactive security poses various dangers to minors.
LinkedIn introduces free verification badges to increase credibility: Despite concerns over privacy and security, the move could be a winner.
On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.
“Consumer acquisition costs have gone up. Data is harder and harder to access. It’s trickier to figure out how to target our consumer in the right way.” That’s Kendra Scott’s CMO Michelle Peterson, summarizing the state of marketing right now. The jeweler has found success both online and in-store by leveraging its D2C roots, pushing a viral TikTok presence, and working with the right influencers.
US consumers are increasingly turning to Walmart.com, YouTube, Instagram, and TikTok to start their online shopping searches, according to Jungle Scout. Amazon, search engines, and Facebook have lost share since Q1 2022.
Following GPT-4’s impressive introduction, everyone is racing to incorporate generative AI into their operations: Google launched Bard to some disappointment, Amazon entered the AI race, and Quora wants to create “the universal AI messaging client.” Here are the latest generative AI updates and what they mean for marketers.
The FTC strikes healthcare again: The federal regulatory agency issued 670 warnings to healthcare companies and others about misleading advertising. Healthcare firms: be ready to back up your claims.
On today's episode, we discuss how sports betting in the US became an overnight market and how many folks will own cryptocurrency going forward. "In Other News," we talk about Substack's new tweet-like feature "Notes" and how YouTube is pricing NFL Sunday Ticket. Tune in to the discussion with our director of forecasting Peter Newman and analyst Andrew Spink.
“The lines between physical and digital experiences are becoming blurred, and businesses need to resource and cater to both adequately,” said Diana Haussling, vice president and general manager of consumer experience and growth at Colgate-Palmolive.
The city is giving robot dogs a second chance as it finds new ways to integrate emerging technology into policing. Could this be the big break needed to push mass adoption?
The deal is a sign that Intel is serious about pivoting into the foundry business. Having Arm as a client could make Intel one of the most competitive foundries in the world.
On today's episode, we discuss whether generative AI is actually coming for your job, how much customers really care about a company's values, whether there is a subscription divide among groups of people, whether audiobooks could be the next frontier for advertising, some karaoke facts, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.
The UK’s cost of living crisis takes a bite out of Tesco’s profits: The company’s profits halved from roughly £2 billion to £1 billion in fiscal 2022 / 2023.
Despite a surge in ads, connected TV (CTV) faces the same challenge as traditional TV: getting consumers’ attention. Our analyst Paul Verna shares why co-viewing won’t hurt CTV’s targeting abilities and how too much repetition may make ads ineffective.
The sector that spearheaded the pandemic’s remote work shift is struggling with bringing workers back to offices—employees feel happier and more productive working remotely.