Advertising & Marketing

UX/UI design choices that trap users are now part of the legal lexicon.

eMarketer principal analysts Mark Dolliver and Sara M. Watson, vice president of research Jennifer Pearson, and junior analyst at Insider Intelligence Blake Droesch discuss the pivotal decision of Facebook's Oversight Board to ban former President Donald Trump, private search engines making a push, whether social media damages teenagers' health, whether baby boomers will want to shop online post-pandemic, Apple's reported paywalled podcast platform, what happens to astronauts when they're in space, and more.

Walmart is building its own demand-side ad platform: This lets advertisers buy off-site ads using Walmart’s wealth of consumer shopping data, which could help the retail giant gain share in the online ad war against Amazon.

IDFA slows mobile app advertisers: Ad spending for mobile app installations will see slower growth in 2021 as Apple's changes to IDFA spark concerns about future effectiveness.

eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.

Focus your binoculars, Twitter is looking for birdwatchers: In its latest attempt to create healthier open space for discussion, Twitter is launching a site called Birdwatch, which will allow users to add context and correct misleading tweets.

Will the industry flock to Google's FLoC? Google says its privacy-friendly tracker FLoC is almost as effective as third-party cookies. But lingering mistrust and a lack of data could hurt it in its battle against other ad tech players for implementation.

Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.

eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.

Facebook Reality Labs VP suggests privacy matters more than the product experience. Even as Facebook struggles to make the pivot, privacy might finally become a competitive advantage.

France to make Google pay for news: It took two years, an EU copyright directive, and battle with antitrust regulators—but France's success could set a precedent for other news publishers in Europe.

Negative news content isn’t all bad for advertisers: New Integral Ad Science data shows that if properly contextualized, ads next to negative content don’t always create a negative brand association.

Pinterest rolls out dynamic creative: The site now offers a partnership program for advertisers looking to create performance-driven Pins, as it continues to beef up ad offerings to marketers.

eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.

DuckDuckGo surpasses 100 million search queries: The privacy-oriented Google alternative reached a milestone earlier this month in a year when privacy will likely remain a focal point.