Advertising & Marketing

Brand loyalty vs. brand backlash: Consumers want companies to support social causes despite the corporate dilemmas that could result.

72% of US children prefer video games as holiday gifts, highlighting an opportunity for consistent growth on various fronts for the gaming industry.

Details emerge about what may have led to OpenAI CEO’s firing: Tension with a board member may have added to preexisting problems. The ensuing chaos threatens the startup’s marketplace standing.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

Stable Video Diffusion creates brief, quality videos from still images, promising industry-wide applications. Concerns over ethics and training data sources intensify.

Global AI market sees major developments: AI21 Labs' funding boost, Anthropic's chatbot breakthrough, and Baidu's revenue growth mark significant industry strides.

Amazon restructures its showy AI division: It’s using the “artificial general intelligence” banner as a way to impress prospective customers, pitting itself directly against OpenAI.

For Q4 2022 to Q4 2023, YouTube’s costs per thousand (CPMs) ranged from $13.03 to $15.34—a swing of $2.31, according to our forecast.

OpenAI's leadership crisis (largely) benefits Microsoft: Turmoil likely strengthens companies’ ties, setting the stage to further augment AI innovation.

Safety probes and leadership changes are challenging the company's revenue and market leadership goals. Meanwhile, the delays open opportunities for robotaxi competitors.

On today's podcast episode, we discuss whether Humane's new AI pin is about to become as ubiquitous as the smartphone, just how much ground brick-and-mortar retail will give to online shopping, the next big social media app, if folks will start shopping on Amazon right from their Facebook and Instagram feeds, how news consumption on social media is changing, which airlines carry the most passengers, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Max Willens and Yory Wurmser.

The arrangement cuts Android app store fees and stokes regulatory scrutiny over selective, anticompetitive practices. Intensifying regulation and developer fallout could follow.

OpenAI’s crisis deepens: More employees threaten departure, customers look to rivals, and an investor lawsuit looms following the board’s firing of CEO Sam Altman.

Amazon aims to upskill 2 million in generative AI: It’s trying to improve its standing in the AI race, but it may need to improve its image as an employer first.

Advancements in technology and innovations such as AI is the top concern among C-level executives worldwide for 2024, per Accenture.

Retailers that implement return fees are losing sales and customers: One-third have lost customers after charging for returns, underscoring the need for a more nuanced approach.

Samsung TV Plus records a 60% global viewership increase: The CTV provider is rolling out extensive content updates to take advantage of interest in free ad-supported TV.

Major brands pull X ads after Musk’s antisemitic posts: The controversy is an escalation of X’s already severe problems with brand safety.

Objections mount to counter major changes in Big Tech’s market dominance. A win by the EU could result in global ramifications for tech giants.