NPD and IRI merger to create a leading data provider: New market research firm will have expertise across retail and consumer products.
Apple’s Mail Privacy Protection stymies marketers: Though the impactful feature makes it hard to discern user behavior, it has proven popular with consumers, per new Litmus data.
TSMC’s resilience leads to record revenues: The leading chip manufacturer now has the opportunity to seize more market share as competitors falter in the face of lockdowns.
Lego and Epic Games make a play for tomorrow’s consumers: The companies are teaming up to create a family-friendly metaverse for kids.
Warner Bros. Discovery will flex power in streaming, film, and measurement: The historic merger is set to be completed soon, reshaping the media industry.
On today's episode, we discuss the next normal for retailers, digital ads in refrigerated aisles, what the point of the Oscars is, the potential NFL+ streaming service, regulators coming for the app stores, what makes American cars unique, and more. Tune in to the discussion with our analysts Blake Droesch and Dave Frankland and director of reports editing Rahul Chadha.
2022 stands to be a record year for weddings: Retailers that cater to the growing number of couples planning to tie the knot this year should generate strong gains.
Inflation isn’t stopping consumers from buying premium brands: Levi’s and Birkenstocks are some of the companies leveraging their brand equity to raise prices and secure favorable retail partnerships.
Roderick Morris co-founded Lovevery to provide parents with a subscription-based model of toys that evolve with children as they develop. He spoke with Insider Intelligence about expanding the subscription business internationally, providing parents with proper data to make purchasing decisions for their children, and more.
Google enforcing tighter controls on Android apps: Updating old apps will improve security and privacy, but Google’s tighter control could be detrimental to developers who don’t play by its rules.
Pinterest’s ban on climate misinformation reflects rising interest in sustainability: The platform’s new climate policy forbids the posting of false or misleading content, including ads.
Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.
TV measurement is still fracturing: WarnerMedia is the latest media giant to experiment with its own measurement services.
Amazon faces investigation into use of third-party seller data: As the SEC looks into Amazon business practices, Congress asks the DOJ to investigate the company for obstruction, which could heighten regulatory pressure on Big Tech.
Google’s ad business is still under fire in Europe: The company lost an appeal of a fine from a French watchdog which says the company’s ad business unfairly changed its rules.
ES: Boeing’s multi-cloud flightpath: As enterprises embrace a multi-cloud approach, Microsoft and Google adapt while Amazon continues to shoot for a cloud monopoly.
At its core, a currency is an agreement between two or more parties on the value of a unit of inventory—in this case, an ad. For a transaction to occur, there must be a currency in place.
Coca-Cola’s Fortnite partnership shows gaming’s hold on the metaverse: Fortnite and Roblox can offer brands unlimited advertising space for virtual experiences.
The future of linear TV advertising may be ruled by manufacturers: Roku tests a new program that could revitalize linear ads.