As privacy laws tighten globally, the role of IP addresses faces challenges: Rising scrutiny could pose challenges for CTV advertising.
A 4.7% decline in 2023 outpaced earlier forecasts. The addition of AI-capable chips could accelerate upgrade cycles, maintaining premium smartphones’ dominance in 2024.
Interest in the metaverse waned in 2023, but we’re starting to see some of its technologies gain adoption. Generative AI superseded interest in immersive VR platforms, but it’s also pushing VR further into the future.
Climate tech funding wanes, but backing for carbon removal surges. Meanwhile, California legislation demands corporate emissions transparency, which could force Big Tech to double down on net zero initiatives in 2024 or risk penalties.
We might see generative AI hallucination insurance emerge in 2024: The tech is poised to introduce new opportunities, such as cost-effective, innovative solutions. But companies will also need to provide ways to mitigate risk.
TikTok faces ethical scrutiny over reported instructions to moderators: Favoring Amazon-related accounts could pose risks for platform integrity.
AI search engines threaten the publishing industry: Publishers say they could lose nearly half their traffic if AI search chatbots become the norm.
On today's podcast episode, we discuss consumer spending over the holidays, how transaction data can help brands build deeper relationships with their customers, and what's next for consumer purchase data. "In Other News," we talk about Google starting to phase out cookies in a few weeks and what to make of the economy's mixed signals. Tune in to the discussion with our vice president of content Suzy Davidkhanian and Jonathan Silver, founder and CEO of Affinity Solutions.
In January, we made a slew of marketing and advertising predictions, from streaming to ad measurement. We already know the elephant in the room—we didn’t even mention generative AI. But the predictions we did make were a mixed bag in terms of accuracy. Here’s a look at how we did.
Retailers are more focused on their bottom lines: With interest rates high, retailers grew more conservative in their staffing throughout 2023.
On today’s podcast episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and forecasting analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2024.
The need for clear AI guidelines and transparency emerges: 2023 was a year of cautionary tales to learn from.
As privacy legislation evolves, digital marketing faces new challenges: Adapting to laws like GDPR and CCPA is reshaping strategies and emphasizing ethical practices.
AI search engines threaten the publishing industry: Publishers say they could lose nearly half their traffic if AI search chatbots become the norm.
An unprecedented ITC ruling based on claims that Apple infringed on blood oxygen monitoring patents leaves the tech giant no recourse but to temporarily pull its devices.
GM’s Cruise faces upheaval with executive cuts and layoffs, while Alphabet’s Waymo expands into airport taxi services. Despite challenges, the robotaxi industry is poised for adoption.
An influx of AI-enhanced devices will test consumer appetites: Tech companies are developing a new class of consumer products based on multimodal generative AI. What will become of smartphones?
The $886 billion US National Defense Authorization Act (NDAA) will allocate funds for private defense network updates, giving network providers potential for lucrative contracts.
Intel wants to beat Nvidia at the AI chip game: Tech companies look to diversity on the AI chip front. It means heightened competition among chip makers to meet demand.
When we think about the brands that skyrocketed this year, some immediately come to mind, like ChatGPT and Shein. Some of the other names, however, might surprise you. Here are the top five brands that had the biggest rise in purchasing consideration this year, according to Morning Consult’s Fastest Growing Brands 2023 report, and what brands can learn from their ascent.