Sales of smartphones over $600 grew 6% in 2023, with Apple leading despite emerging market shifts. GenAI on upcoming handsets could kickstart upgrade cycles in 2024.
New training models can clone the human voice and even alter tone, emotion, and accents. The potential for innovation is high, but so is the danger of scams and deepfake abuses.
Apple faces an uphill battle to get consumer attention this year: It shed over $100 billion in market value and is facing pressure to innovate with foldable phones and AI.
Coursera launches a generative AI ‘coach’: The technology is a focal point for the education system as AI skills are in high demand. Now AI is teaching those skills too.
Generative AI faces an uphill legal battle: A number of copyright lawsuits are stopping advertisers from adopting the tech.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.
Marketers have upbeat outlook for 2024: Digital channels will continue to gain favor, but measurement challenges loom.
Streaming services are raising subscription prices to nudge viewers to choose advertising plans. While striving toward profitability amid rising content costs, streaming services have prioritized ad-supported tiers, which tend to generate more revenues per user than ad-free tiers.
Lower prices and expanded partnerships target gamers and could entice enterprise adoption. An open strategy could help maintain Meta’s lead.
Microsoft’s next-gen Surface devices will feature AI: The Surface Pro 10 and Laptop 6 will get AI enhancements and new chips and features to revitalize sales.
In 2023, the technology landscape saw a dynamic interplay of AI advancements led by OpenAI, strategic corporate maneuvers by Microsoft and Meta, Apple’s ambitious dive into AR/VR, a booming video game sector, and the challenging journey of autonomous vehicles. A transformative era in digital innovation and competition lies ahead.
X, the rebranded Twitter, may not be dead yet, but its decline is felt: A year of ceaseless scandals has irreparably harmed the platform, but a successor hasn’t emerged.
Some traditional automakers are making late but significant entries into the EV landscape. The transition to EVs has been a difficult one for car manufacturers, but partnerships and an increase in charging stations are starting to yield favorable results.
AI complicates the legal battlefield for Big Tech companies: Regulatory scrutiny intensifies over monopolistic practices, content moderation, and the complexities of emerging generative AI technologies.
Prime Video ads signal a paradigm shift: Amazon's venture reshapes the advertising landscape, elevating CTV while linear TV declines.
US leads RMN adoption with 87% usage, 83% spending increase: Challenges include ad quality, costs, targeting.
Layoffs and RTO policies undermine tech’s alluring past: Record-high layoffs and increasingly stringent office mandates, along with dulled workplace atmospheres, challenge talent retention, putting future innovation and sector growth at risk.
Gemini genAI to power search and ads next year: Google’s Gemini genAI model promises reduced latency, enhanced performance, and a transformative impact on the Information Age’s search landscape.
T-Mobile’s outage affected 80,000. Dish Network suffered a ransomware attack. ChatGPT faced a DDoS interruption. Companies must invest in robust hardware, bandwidth, and modern data management to safeguard against escalating threats and meet digital demands.
Solving for identity in the cookieless future: AI can play a role in pinpointing and targeting without hindering privacy, but marketers must be nimble.