This exclusive data provided to Insider Intelligence by market intelligence firm Sensor Tower looks at Facebook and Twitter ad spending across industries in 2022 and 2023, and how those platforms compare against YouTube in the first half of this year.
Elon Musk’s rebranding of Twitter jeopardizes established brand equity while forging a fresh identity for potential everything-app ambitions. Is this the final straw for users and advertisers?
AI can reduce breach lifecycles and costs, so why aren’t more businesses using it?
On today's episode, we discuss whether the summer travel boom will last, how the economic climate is influencing how people think about vacations, and the changes in how people choose where they go on vacation. "In Other News," we discuss whether folks want gamified shopping experiences and how brands should—and shouldn't—text you. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.
The end of third-party cookies is nigh: Despite advertisers’ hopes for another delay, Google is beginning its pivot to the Privacy Sandbox.
Nike and Hoka battle it out over young consumers and runners; Shein and Temu are caught up in controversies and litigation; and DoorDash and Instacart take different approaches to the same problem.
On today's episode, we discuss the who, what, and when of marketing and the current state of identity. "In Other News," we talk about why Peacock's price increase matters and what the writers—and now actors—strikes mean for viewers. Tune in to the discussion with our analyst Paul Verna and Tim Finnigan, director of product marketing at Verisk Marketing Solutions.
More than gaming: Roblox’s new partner program looks to provide a compelling forum for brand storytelling, exec Ashley McCollum says.
Threads now struggles with dwindling engagement. Expanding beyond mobile, EU approval, and disentangling from Instagram could entice more users.
More than half lack the budget and expertise despite making AI adoption their top priority, indicating opportunities for AI service providers.
SAP invests in three AI startups: By spreading its AI investments across various startups, SAP can speed up competition and have its pick of the most transformative AI applications.
Consumers (particularly Gen Zers) increasingly turn to social media to begin their shopping searches because of its highly visual, creator-driven content. To capitalize on this behavior, social platforms are building out search ad capabilities. But it’s still early days, so don’t dump Amazon or Google just yet.
Content marketers are facing pressure to integrate generative AI (genAI) tools to improve productivity and ROI, but diving in haphazardly could backfire. The best approach to adoption is “thoughtful and strategic,” our analyst Kelsey Voss said on a recent Meet the Analyst Webinar. “Brands must carefully navigate the pros and cons of genAI and leverage it judiciously to maximize its benefits and mitigate potential drawbacks,” Voss said. Here are four ways to use generative AI holistically in daily workflows.
Most consumers use online marketplaces to find products, but the number who are browsing in-store or on social media is growing. Retailer websites are where customers go for product research. And when it comes to purchasing, price and delivery options are the most important factors.
Snapchat's new AR tools tap into Women's World Cup interest: Consumers are taking notice, too.
On today's episode, we discuss how much people are searching for things on social media, where they're looking, and how advertisers should approach social search. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
Walmart aims to help customers with sensory disabilities shop its stores: The retail giant will launch ‘sensory-friendly’ hours on designated days throughout the back-to-school shopping season.
General Motors production falters as battery shortages slow EV manufacturing, hindering delivery and expansion plans. Diversifying battery production will help sustain future growth.
Free healthcare as a customer loyalty perk: GNC just launched GNC Health, offering its top-tier Pro Access members telehealth and prescription services. We think it could succeed as a loyalty play with its customer base.
Netflix hits 238 million members in Q2 after account-sharing purge: The streaming service saw revenues rise 2.7% despite a quarter of ups and downs.