NBCUniversal and Roku experiment with shoppable ads to reach viewers in their homes, while Netflix courts customers in the real world. Here’s how each company is leaning into commerce to diversify revenue streams.
Could an open-source approach help Meta catch up to the likes of OpenAI, Google, and Microsoft? Some fear the “move fast and break things” attitude isn’t suited to AI.
The price tag on agency reviews is going up: Plus, they’re time-consuming, disrupt workflows, and raise concerns about fee structures amid rising costs.
Marketing to Gen Z requires a different approach than marketing to millennials. Abercrombie & Fitch learned this the hard way as its millennial playbook became outdated for younger shoppers, earning it the title of “most hated retail brand” in the US in 2016 by the American Customer Satisfaction Index.
AT&T’s stock hits a 29-year low amid potential billion-dollar cleanup costs. Lawsuits or costly remediation could follow.
Bloomberg’s ad strategy has lessons for struggling publishers: The news outlet pivoted from third-party programmatic ads in January and has seen its CPMs jump 20%.
Meta’s Twitter rival launched successfully but faces user engagement challenges. The app’s success caused Twitter’s web traffic and ad revenues to dip significantly.
Despite a downturn in climate tech investments in 2023, a new fund has allocated $239 million for climate tech startups. Meanwhile, AI is being used for sustainable solutions.
Prime Day advertising had a higher ROI than last year: Amazon worked out kinks from 2022’s event that will help it secure relationships with sellers.
Europe still isn’t easy sailing for Meta: Despite a landmark deal with the EU last week, nonmember state Norway is cracking down on ad targeting.
On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
The US ad market grew for the first time in 11 months this May, according to Standard Media’s US Ad Market Tracker. Now the question is if expansion can continue. June and the start of July brought a host of ad updates that could help continued growth, including ad tools enhancements from Google and Microsoft, retail media opportunities from Roku and Uber, and more. Here’s a breakdown of what’s new.
Despite increasing competition, Tesla's innovative reputation can sustain it for the short term.
OpenAI and AP enter a two-year partnership to share news content and technology. Can they protect copyright and ensure fair compensation for writers?
On today's episode, we discuss the impact Threads will have on Twitter usage, how much of a revenue boost this could be for Meta, and what advertisers should be thinking about with the arrival of this new app. "In Other News," we talk about Snap's efforts to tempt creators and whether it's possible to actually prove that social media is bad for teens. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
Under First Citizens, SVB rebuilds its brand: Recommitting to supporting startups is part of its uphill battle.
Adobe takes AI image generator global: Firefly tool, having created 1 billion assets, expands to over 100 languages.
A string of recent regulatory setbacks is prompting questions about the effectiveness of FTC chair Lina Khan’s approach to Big Tech. Critics suggest a more prudent strategy may be more successful.
Roblox could be the metaverse blockbuster: With 66 million active users, Roblox is set to launch on Meta's Quest VR headset. This could boost engagement in the metaverse, appealing to Meta's targeted young user demographic.
Linear could soon be a thing of the past for Disney: CEO Bob Iger suggested the company may look to sell off TV assets and focus on digital.