Advertising & Marketing

Apple is aiming for more affordable second-gen Vision Pro XR headsets by 2025, competing in a growing market with Google, Meta, Varjo, and Valve.

This Banking & Payments Show episode explores new cash-back credit card features and their appeal. We discuss a CNBC article on merchant rewards, highlight a feature 58% of consumers find extremely valuable, and debate the merits of these features versus more cash-back rewards.

Symphony to use Google Vertex AI for voice analysis: Voice-to-text AI is booming but accuracy is still a limitation. Generative AI could help firms meet strict regulatory requirements.

Amazon’s new chatbot and chips unveiled at re:Invent: It’s making more aggressive moves in the generative AI space. Release of its Olympus model will be a defining moment.

On today’s podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.

It’s a promising start for global AI safety guidelines yet lacking in concrete actions and accountability. Will other nations join the regulatory effort?

Rumors swirl about OpenAI’s ‘Q*’ project: A secret AGI project could be linked to Sam Altman’s firing. It shows how generative AI is a loose cannon without regulation.

The tight labor market has driven up store associates’ pay: That’s a solid investment given that well-paid staff typically have longer tenures, which helps them deliver a better customer experience.

Generative AI triggers a hiring surge amid tech industry layoffs: Marketplace fanfare over the technology could shift hiring and resources from other critical areas, like cybersecurity.

’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the $1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.

Brand loyalty vs. brand backlash: Consumers want companies to support social causes despite the corporate dilemmas that could result.

72% of US children prefer video games as holiday gifts, highlighting an opportunity for consistent growth on various fronts for the gaming industry.

Details emerge about what may have led to OpenAI CEO’s firing: Tension with a board member may have added to preexisting problems. The ensuing chaos threatens the startup’s marketplace standing.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

Stable Video Diffusion creates brief, quality videos from still images, promising industry-wide applications. Concerns over ethics and training data sources intensify.

Global AI market sees major developments: AI21 Labs' funding boost, Anthropic's chatbot breakthrough, and Baidu's revenue growth mark significant industry strides.

Amazon restructures its showy AI division: It’s using the “artificial general intelligence” banner as a way to impress prospective customers, pitting itself directly against OpenAI.

For Q4 2022 to Q4 2023, YouTube’s costs per thousand (CPMs) ranged from $13.03 to $15.34—a swing of $2.31, according to our forecast.

OpenAI's leadership crisis (largely) benefits Microsoft: Turmoil likely strengthens companies’ ties, setting the stage to further augment AI innovation.