On today's episode, we discuss what the current patchwork of privacy legislation looks like in the US, what the most protective state privacy laws include, and whether a federal privacy law is on the horizon. "In Other News," we talk about the countdown to comply with the West's toughest content law and the significance of Gannett suing Google. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
A new EU-US data privacy deal has been established: The Data Privacy Framework could bring an end to an era of hefty fines for ad tech companies.
Less than 1% of US ad agency jobs will be lost to automation and generative AI technology this year, according to Forrester. Though that number will grow over the coming years, it will only total 7.5% by 2030.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why beauty is doing so much better than the rest of retail, how we've seen the "lipstick effect" play out, and how beauty shopping habits are changing. Then, for "Pop-Up Rankings," we rank our top four beauty brand marketing strategies other retailers can learn from. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Its latest layoffs hit close to home in Redmond as the company restructures to acquire a gaming giant. Sales, customer service, and support jobs continue to get offshored or relegated to AI.
Ad spend across digital channels has been mixed so far this year, with spend on social networks slowing and connected TV spend boosted by new ad-supported subscription tiers. Meanwhile, retail media is diversifying at a rapid rate as nonendemic retailers get in the game
Chipotle’s latest robotic experiment is a machine that preps avocados for guacamole: The QSR chain expects the Autocado to cut prep time in half, reduce worker injuries, and unlock millions in savings.
Leverage your own data to guide decisions, meet consumers where they are, and find some partnerships outside of your comfort zone—but never forget your brand identity or what made consumers love it in the first place.
Apple continues to buck the market’s downward trend while growing market share, proving its supply-chain expertise and whole-widget strategy is worth emulating.
Advertising and PR reach highest employment levels since 2001: Job surge counters the trend of cutbacks in tech and media companies.
Brands must ensure they’re aligned on their target audience and objectives while also using data to support their decisions. In addition, digital dollars can do double duty by amplifying in-store performance.
Threads turns one week old today, and the platform already has 100 million users, making it the fastest-growing platform ever. Instagram’s new venture looks just like Twitter but feels kind of like Facebook, and its first few days have been a wild west for marketers. Here’s what marketers should consider in their Threads strategy.
LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.
The company is relocating to Europe—will its subscribers come along? Data sovereignty concerns could lead to a loss of customers.
TikTok argues that Montana’s ban is unconstitutional: The app filed for an injunction on the grounds that Montana can’t rule on national security issues.
100 million users in five days represents unprecedented adoption for Meta’s Twitter rival, but future growth could be stifled by privacy concerns and lack of feature parity.
Despite being invite-only, Bluesky surpasses 1 million downloads: Rather than ads, its initial monetization plans involve selling custom domains to privacy-conscious users.
On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures’ premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.
Apple set to inconvenience marketers yet again: Stripping tracking parameters from URLs could cause major short-term headaches.