Can Netflix develop an ad stack without Microsoft? After just a few months, the streamer is already showing nervous signs around how to handle its advertising future.
Can robots help retailers overcome a tight labor market? Lowe’s, BJ’s Wholesale Club, and Sam’s Club are among the companies looking to robots to improve the customer experience.
This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of retail media networks’ video opportunity. Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising. Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.
The global ad industry is afraid to try post-cookie solutions: A high-interest rate environment and turbulent regulatory climate has advertisers still spending heavily on dying solutions.
An emerging tension between retailer ads and customer experience (CX) is brewing as consumers grow more attuned to high ad loads online and in stores. Retailers’ core competency of delivering exceptional CX is now being pitted against their own retail media networks’ desire to expand their digital advertising surface area to capture high-margin revenues.
Xi Jinping moves to solidify control of China’s business, economy: A unanimous reappointment ensures Xi and his cohorts’ control over China’s future while businesses find workarounds for US restrictions.
CTV ad breaks have a brand safety problem: Despite advances, children are often targeted with inappropriate content.
On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
As brands seek ways to stretch their marketing budgets, advertisers may lean on automation to help them create more cost-efficient campaigns. Here are some best practices on creating and measuring Google Performance Max campaigns, including how to choose the right budget and bid strategy and the right variety of creative assets.
Quiet storm brews over reclassification of instream ads: Advertisers welcome clarity on what they’re buying, but publishers want to protect their revenues.
Generative AI gains momentum across multiple industries: Generative AI, including ChatGPT, has led to a boom as companies and startups alike race to integrate it into their products and businesses find new applications.
It took a £10 million stake in Yoti, which markets customer-friendly compliance solutions for financial services and other industries.
Dish Network is still reeling from ransomware attack: With various services and websites offline and their stock hitting a 14-year low, the window for Dish to resolve its ransomware-related outage is closing.
Advertising groups keep the DEI push alive: Consumers have shown they want more diverse content. Advertisers would be foolish to turn away.
The digital game storefront market shouldn’t be overlooked: Epic Games is taking shots at industry leader Valve’s loose rules in the standard-setting storefront space.
The labor market is extremely challenging for retailers and restaurants: Quit rates are on the rise, which is making it difficult for companies seeking to improve the customer experience.
As marketing budgets bend under the pressure of economic uncertainty, SEO is increasingly important for its low costs and compounding returns. Some 58% of marketers plan to use AI for content and SEO by the end of this year, compared to 10% who currently do, according to BrightEdge data.
This year, we forecast that Walmart’s digital ad revenue growth will outpace Google, Meta, and even Amazon. This success is driven by updates made to Walmart’s retail media platform as well as partnerships to help advertisers activate across channels like social and connected TV. “You know [how they say] crawl, walk, run? We’re getting to that walk/run phase now where our platform is maturing,” said Rich Lehrfeld, senior vice president and general manager at Walmart Connect.
Senate bill to ban TikTok gets White House support: Pressure mounts for TikTok to prove it operates independently from Beijing. Increased bans will give TikTok’s US competitors a window to seize market share.
Layoffs shatter Big Tech’s great illusion: Unionization efforts are expected to gain ground as mass layoffs shift the narrative to labor. Will efforts to unionize be more successful than in previous years?