Advertising & Marketing

Google takes on Amazon’s product listing prowess: Free generative AI tools for online product listings offer improved visuals and a boost for small businesses in search visibility amid advertising slowdown.

S banking regulators have introduced several climate-related frameworks, signaling a shifting perspective on banks' role in addressing the climate crisis.

Over 40% of direct marketers are concerned about declining response rates and budget constraints relating to printing, paper, and postage, according to Quad’s Direct Marketing Revolution 2023 report. And 32% are struggling to provide relevant, personalized, and customized messaging for consumers.

Influencers remain affiliate’s flavor of the month. As creators and influencers continue to climb marketers’ list of strategic priorities, affiliate networks, platforms, and agencies have stepped up their courtship of influencers.

It’s intensifying its digital health strategy by enriching 2024 wearables with features like blood pressure and sleep apnea detection and a paid AI-driven health-coaching service.

The Israel-Hamas war is reducing digital advertising spending: Meta, Snap, and others expect to see lower ad spend in Q4 due to the conflict.

A world on edge could curtail tech’s economic recovery: The tech industry faces economic challenges due to global instability and US-China tensions, despite a strong US economy.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how retailers are staying ahead of the curve on search and also search within retail media. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of search in retail. Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.

Lawsuits surrounding Nokia’s $152 billion R&D-driven patent arsenal come amid job cuts and falling sales. HP’s and Amazon’s brand reputations are at stake.

Creator economy startups are struggling to survive: Economic woes have been forcing some to sell under unfavorable terms. The troubles could expand to other sectors.

AB InBev’s beer volumes fell 3.4% in Q3: Declining Bud Light sales weighed down the company’s US performance.

Apple unveils groundbreaking M3 chips at ‘scary’ event: The 3-nanometer process chips are a testament to Apple’s innovation, but it may have to do more to keep loyalists happy.

Is Humane’s AI Pin priced right at $1,000? It’s part of a coming class of devices that could challenge the smartphone’s decades-long supremacy.

Regulators want to know if it was a tactic to preserve search monopoly. Losing the case could result in breaking up lucrative exclusivity deals.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how Amazon's second Prime Day got on, how Americans feel about AI rules, and all the ways Netflix is trying to make money. Tune in to the discussion with this month's contestants: our analysts Sky Canaves, Daniel Konstantinovic, and Yory Wurmser.

In the race for next-gen chipsets, Qualcomm, Nvidia, AMD, and Apple are pushing boundaries in AI and performance, promising to revitalize a flagging PC market.

Amazon is growing into an advertising titan: The company’s ad revenues jumped 26% in Q3 thanks to football and a strong hold on retail media.

Three consecutive months of growth for the US ad market: The sector barely squeezed ahead at 0.1% in September, but the future looks bright.

AI companies must adapt to the emerging landscape of federal regulations or risk failing government approvals in an industry where innovation and agility are the currencies of success.

Retailers can learn a lot from quick-service restaurants in delivering a satisfying customer experience. Chipotle leverages first-party data for more personalized and predictive offers, while Sweetgreen experiments with new formats and technologies to provide a more omnichannel experience. Plus, Starbucks has proven that brand loyalty can go a long way even when making changes.