How can Netflix crank up ad revenues without upsetting users? Nearly half of ad-supported subscribers think its ad load is too high.
On today's special episode, we begin our brand-new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams will compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Tune in to the discussion with this month's contestants: our vice president of content Suzy Davidkhanian and analysts Paul Verna and Yory Wurmser.
Its chip division will post a steep Q1 loss due to high inventories and slowing demand for PCs and smartphones. Austerity measures could sideline its expansion plans.
The JIC’s measurement standards are looking rigid: YouTube and Nielsen have refused to work with the group over what they call biased standards.
Google DeepMind consolidates the company’s AI brain trust while it refocuses to beat back rivals such as Microsoft and OpenAI in the race for revenue-generating AI and a future beyond search.
Removing verified checks from thousands of users—including high-profile individuals and government agencies— escalates the risk of impersonation and misinformation.
With scores of data based on millions of conversations, Reddit is happy to help AI developers make their systems smarter, provided they pay for access.
Google’s generative AI is a landmark moment for advertising: Legal issues have slowed generative AI’s use, but the ad duopoly’s support will start a flood.
On today's episode, we discuss how in-flight measurement helps marketers do more with less, the importance of an integrated cross-platform/media performance view, and how to be thoughtful about selecting KPIs. "In Other News," we talk about the significance of Nielsen regaining its accreditation for national TV ratings and what to make of Netflix struggling to livestream its "Love Is Blind" reunion. Tune in to the discussion with our analyst Paul Verna and Stephanie Gall, senior manager of measurement products at Cint.
Seagate’s $300M fine for selling hard drives to Huawei shows that US regulators are strictly enforcing bans against China.
The world's largest chipmaker forecast a 16% sales tumble in Q2 as the tech sector slows down. Its plans for new factory locations could be in peril.
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK, other major events around the world, and what sort of effects they will have on retail and marketing.
Expensive headsets aside, Apple already has the necessary developer, app, gaming, fitness, and streaming video ecosystems to build its next big thing.
Meta's social VR platform, Horizon Worlds, opens to teens: Lawmakers have concerns, but the Facebook parent is adamant on building its metaverse user base.
Upstarts in China and traditional automakers in the US are forcing Tesla to discount existing inventory. How the EV leader responds could determine whether it maintains its position.
US retail media ad spend will hit $45.15 billion this year, an increase of almost 20% over 2022, according to our forecast. Growth will accelerate each year through 2027, when we expect spend to reach $106.12 billion.
Retailers struggle to find a balance between growth and sustainability: Efforts to reduce environmental footprints often run counter to the desire to grow sales.
Seventy percent of marketers expected budget cuts from 2022 to continue into 2023, according to data from performance marketing firm Wunderkind. Here are five ways marketers can balance managing budget constraints with getting results, including cutting down on paid media, focusing on brand building, and diversifying to avoid risk.
BuzzFeed News shuts down: The news industry is facing a number of challenges, including digital ad revenues.
Declining demand and rising costs are taking a toll. Samsung and Apple dominate the premium segment, leaving room for budget brands to thrive in emerging markets.