Retail media, connected TV (CTV), and search will play key roles in the future of digital advertising. This shift has retailers like Amazon aiming to expand CTV and social network companies like Meta leaning into search. Here are five predictions, according to our analyst Andrew Lipsman, that were shared during our virtual summit earlier this month.
Kroger brings retail media in-house: The grocer ended a yearslong partnership with Microsoft in a move that won’t be the last of its kind.
Connected TV reigns supreme: New Innovid report indicates CTV holds 50% of global video impressions, as retailers harness its targeting capabilities.
On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
Google launches Perspectives as Reddit blackout hits Search: Users demand discussion-based results that depend on other platforms. An innovation journey lies ahead for Google to maintain its search supremacy.
Social platforms are already great vehicles for introducing consumers to products and brands they may want to purchase. Advertisers should lean into that strength and:
Two-thirds of 18- to 34-year-olds are likely to buy from retailers committed to sustainability: That puts the onus on companies to demonstrate how they’re attempting to reduce their carbon footprints.
In the first half of 2023, connected devices became more shoppable, driven by retail media and emerging technologies like visual search, while Apple has emerged as a big winner, using its domination in the smartphone market to muscle in on ad revenues.
Demand for cyber coverage is rapidly growing, but prices rose 50% last year. Cheap and simple coverage should draw substantial interest.
Google’s moonshot project Taara is gaining ground globally: Its laser beam internet is getting adopted in India and several other countries. It provides advantages over fiber and satellite options.
The case for Reddit as a search engine: A user protest is a reminder that Reddit has a huge opportunity in search advertising that it’s beginning to tap into.
Ads encourage engagement, but your post-click experience determines who will ultimately be your customers. Here is how your brand can pair creative ads with interactive landing pages to improve engagement and the likelihood of conversions.
Ford secures a $9.2B loan for US battery production and BYD enters the North American market. Meanwhile, newer EV-only firms scored the lowest in a vehicle quality survey.
The “Digital India” vision and government backing are accelerating 5G adoption, which is targeted to hit 700 million subscriptions by 2028. The potential for growth is a beacon for investors.
Criteo’s GDPR fine looks a lot like the FTC vs. Kochava: The French ad tech firm was fined for failure to comply with the controversial General Data Protection Regulation.
Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. AI was this year’s buzzword., with Gen Z making a large appearance.
One in four consumers shop online on a daily basis: That’s a significant rise from just 5% in 2017.
More workers are turning to strike action to fight for better wages, benefits: Employees at Starbucks, UPS, and United are taking advantage of the tight labor market to push for concessions.
With third-party cookies being phased out and surveys being prone to biases, marketers will become increasingly reliant on experiments to test the effectiveness of their campaigns, Isaac Gerber, director of commercial insights, North America at Captify, said on a recent Tech-Talk Webinar.
Game Pass prices are going up: The industry-defining service is feeling market pressure to increase prices, and its advertising potential is still far off.