It’s getting more expensive to deliver a good customer experience: New York City delivery drivers, California fast food workers, and store associates everywhere are getting raises.
Meta’s gutsy celebrity-powered AI maneuver: It’s integrating Llama 2 AI with Quest 3, Ray-Ban glasses, and popular apps. Celebrity AI personas and metaverse ambitions signal bold competitive moves.
France’s competition authority raids Nvidia’s offices and is investigating potential monopolistic practices, challenging the chipmaker’s dominance in the AI chip market.
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover retail media network investment and experimentation, the generative AI (genAI) bubble, and Google's dominance. Tune in to the discussion with this month's contestants: our vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Republican primary debates don’t land with advertisers: Fox cut prices by nearly $300,000 between the first two debates, but down-ballot candidates will spend heavily next year.
Advertisers have dragged their feet on developing third-party cookie alternatives and are now under pressure to implement effective measurement solutions, our analyst Evelyn Mitchell said in a recent webinar. But new measurement options come with their own challenges, including slow adoption, lack of published test results, and limitations of first-party data.
OpenAI moves to outpace Big Tech and secure its user base as AI regulation tightens.
Volkswagen’s IT outage halts production, spotlighting the hurdles traditional automakers face in transitioning to tech-focused vehicles—a space where Tesla thrives.
Peloton and lululemon join forces: The deal will bring Peloton content to lululemon’s fitness app and make lululemon Peloton’s athletic apparel partner.
Delta walks back its frequent flyer program changes: The airline endured swift backlash after it made it harder for customers to earn elite status and access airport lounges.
OpenAI eyes developing an ‘iPhone of artificial intelligence’: After a fresh investment, it’s looking to partner with LoveFrom to develop an AI-driven consumer device.
Google’s Search loophole leads to illegal ads on major websites: Drug and gun ads on websites like the FDA and UN add to a series of the tech giant’s recent missteps.
During a national deposit slowdown, its media strategy leverages the bank’s prominence in Pittsburgh's financial services landscape to increase customers’ confidence. Read online
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what’s important in a good omnichannel experience, where in-store retail media is headed, and how stores can tailor experiential and experimental tech to build a more robust customer profile. Then, for "Pop-Up Rankings," we rank two retailers that are doing store digitization well and two that could possibly use a bit of work. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.
Key stat: 92% of local marketing and SEO professionals worldwide experimented most with ChatGPT in their work in July 2023, according to an August survey by SurveyMonkey.
Mall traffic fell in August despite back-to-school shopping: But dwell times rose as more shopping centers lean into experiential offerings.
Amazon, Meta face a reckoning over RTO mandates: Amazon addresses return-to-hub disruptions, and Meta splurges to end a London lease early. Questions rise about strategy.
Amazon, Meta face a reckoning over RTO mandates: Amazon addresses return-to-hub disruptions, and Meta splurges to end a London lease early. Questions rise about strategy.
Meta’s quest for metaverse redemption: It unveils the Quest 3 VR headset at Meta Connect 2023, showcasing advanced features and a competitive price to challenge Apple’s Vision Pro.
As brands look for innovative ways to keep customers engaged with their loyalty programs, they are shifting their focus from just offering incentives and rewards to generating real relationships with customers based on what they actually want and need, said a speaker during a recent Tech Talk Webinar. Here are three ways that brands can put the customers at the heart of their loyalty program in order to create long-lasting connections.