Many of the sector’s young companies face major sustainability hurdles. But declining site visit data doesn’t tell the whole story.
Google tries to increase ad quality and spending in one swoop: The Limited Ad Serving policy will limit impressions for “unproven” advertisers until they earn a higher status.
B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period. But significant shifts are happening in the way advertisers spend on digital ads.
Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.
What happened after the overdraft and NSF fees went away: How a Minnesota credit union’s marketing campaign helped increase its membership and offset that lost revenue.
Tougher return-to-office rules could put jobs in jeopardy for those who don't comply, questioning the wisdom of following Big Tech's lead.
Alexa + Google Assistant = JBL speaker integration: For the first time, the assistants will be interoperable on smart speakers. More mutually beneficial collaborations could be ahead.
Whether EU regulators are satisfied could set a global precedent for tech regulation, affirming smaller players like Slack in challenging market dominance.
On today's podcast episode, we discuss the details and regulatory headaches surrounding Microsoft’s attempts to acquire the video game company Activision Blizzard. "In Other News," we talk about how Meta is allowing EU users to turn off their algorithms, and YouTube’s current issues around violating children’s privacy through tracking-based advertising on "made-for-kids" content. Tune in to the discussion with our guest host Bill Fisher and analysts Daniel Konstantinovic and Evelyn Mitchell-Wolf.
Apple’s introducing new models and targeting the premium market—but sales are down and consumers are reluctant to upgrade.
Wall Street is giddy over Google-Nvidia alliance: The duo could accelerate global AI development and adoption, fueling confidence about growth. But talent attrition could spoil the outlook.
Microsoft gets cagey about employee compensation: It told managers not to mention a salary freeze and only link pay to performance—undermining its hiring and retention leverage.
YouTube offers creators a community guidelines olive branch: The platform is offering a class to help creators penalized by a hyperactive “strike” system.
Key stat: 28.0% of Gen Z consumers have discovered grocery products via search engines, compared with 16.7% that have discovered products while browsing store shelves, per our forecast.
On today's podcast episode, we discuss the quick adaptation and rejection of Threads by Instagram users, the complicated costs of bundling streaming services, where TikTok falls on the list of most influential social media apps, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell-Wolf and Max Willens.
Affiliate marketing is maturing into a multidimensional, full-funnel channel. But not everyone is convinced of its potential, said Alexandra Forsch, president of Awin Americas. For senior decision-makers, affiliate marketing is “considered a very tactical channel and not a strategic one, and as such, it’s not as attractive,” Forsch said on a “Behind the Numbers” podcast episode.
Toy sales growth can be attributed to kids’ shifting interests, the influence of online platforms, and expanding into older audiences. In our recent “Behind the Numbers: Reimagining Retail” podcast episode, we dive into trends impacting toy retail sales and how marketers can reach new consumers.
Introducing the new X: The former Twitter introduces biometric data collection and tackles LinkedIn's job listings empire.
Global digital services taxation is intensifying with New Zealand aiming to tax companies like Meta and Google 3% of profits by 2025.
Toyota halted all Japan factory operations due to a computer glitch, disrupting a third of its global output. The issue isn't cyber-related but follows past tech troubles such as data leaks and cyberattacks.