Land grab represents the power of virtual brands: Bored Ape Yacht Club’s creator, Yuga Labs, has arguably become the hottest brand in the NFT space.
Apple’s shift away from tech doesn’t come at the expense of its brand: Once known for its sleek hardware, Apple is now focusing on media.
Established brands—and not DNVBs—will drive the vast majority of D2C ecommerce sales.
Apple survives supply chain shortages on way to post record sales: The company’s ability to navigate global shortages could be put to the test by prolonged pandemic-related factory shutdowns in China.
Big data meets tiny diamonds: Researchers cracked the quantum computing storage puzzle with a diamond wafer containing an unprecedented amount of memory. But don’t expect to buy one anytime soon.
Google targets sensitive advertising categories: The search and display giant is allowing consumers to see fewer ads on certain topics, but who decides what’s sensitive and what isn’t?
NBCU is searching for new standards in video advertising: The network is challenging competitors and bringing new solutions across the fragmented industry.
Meta juggles its Facebook present and metaverse future: The social network gains users, but recent losses could mean less money for metaverse R&D, giving VR platform competitors an opening.
AppTrackingTransparency isn’t the death knell some feared: Just under half of all users have consented to tracking, far above initial estimates.
Pinterest is doing fine, despite a decline in monthly active users: The platform’s inherent ability to serve as a social discovery engine makes it highly valuable to advertisers..
EU looks to make online platforms safer with sweeping law: Digital Services Act will ban ads to kids and allow regulators to levy big fines against Big Tech violators.
A commitment to diversity, equity, and inclusion (DEI) is critical to Black shoppers—but there’s more to DEI than hiring and employee-engagement practices.
Search engines’ dominance for online product research is losing out: Consumers in Latin America increasingly prefer to search for products on retail sites such as Amazon or Mercado Libre.
Nearly two-thirds of US consumers would give away their email address for a $20 coupon or discount code. Some 31% would provide their full name, and 23% would enter their phone number. That said, 27% wouldn’t be tempted to hand over any of that data or their home address.
Building breakthrough brands with staying power in the digital age will combine the best aspects of traditional mass-market branding and a modern growth-hacking mindset. Established brands and digitally native vertical brands (DNVBs) must be willing to learn from one another.
Money is quickly pouring into TV measurement: iSpot, Nielsen, and more have been part of multimillion or billion-dollar deals as the space heats up.
Microsoft’s gaming ventures could help expand its ad business: Its subscription and cloud gaming service could become the basis of a new ad format.
Meta earnings didn’t quite disappoint: After a particularly challenging prior quarter, Meta didn’t quite right the ship, but it did staunch the bleeding.
Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.