The Christmas Tree Shop is closing its doors. Overstock.com is becoming Bed Bath & Beyond. Party City went bankrupt and is closing stores. More than 50,000 stores that are open now may be closed by 2027, according to UBS. But what actually happens to retail spaces, brand identities, and competitors when a brand goes out of business?
Fighting ad blockers to preserve revenues: YouTube’s global trial restricting video playback for ad-blocker users also nudges them toward YouTube Premium.
Brands need to prepare for third-party cookie deprecation now. “We’re going backward to less personalized ads and less relevancy, and consumers are frustrated with that,” said Logan Patterson, senior director of global business advisory services at Slalom. Patterson, along with two other senior digital marketers, weighed in on pressing questions about an impending future without third-party cookies at our recent Tech-Talk Webinar, “Designing the Future of Enterprise Customer Data Strategy.”
Computer and consumer electronics purchased during the pandemic are due for an upgrade, which is good news for Amazon and retail as a whole. But besides that possible bright spot, this year’s Prime Day event will likely be “unremarkable” as other retailers steal Amazon’s spotlight.
On today's episode, we discuss how time spent on smartphones is changing, what people do on different devices, and what digital time spent in your car might look like. "In Other News," we talk about the significance of Amazon's Sidewalk network and what to make of two new pieces of potential AI legislation. Tune in to the discussion with our analyst Yory Wurmser.
Publishers deal with AI’s existential threat to news: The New York Times and others could form a rare coalition to protect themselves from AI.
Pride Month draws business support despite anti-LGBTQ+ sentiment: 2023 brought hard lessons for some brands.
A growing share of parents is looking for back-to-school deals: As consumers are generally resigned to spending more this year, 69.5% are hunting for sales and coupons.
Shoppers really hate waiting in lines: Eighty-two percent of consumers avoid going to businesses with lines, while longer waits are making both shoppers and employees unhappy.
Over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale, per IDC.
A major blow to trust in Google: A report alleges that Google violated its video ad standards 80% of the time for years, and industry figures are demanding refunds.
Kroger brings retail media in-house: The grocer ended a yearslong partnership with Microsoft in a move that won’t be the last of its kind.
Creators descend on the Croisette: Influencer marketing spending is increasing as ad budgets remain tight.
Connected TV reigns supreme: New Innovid report indicates CTV holds 50% of global video impressions, as retailers harness its targeting capabilities.
Retail media, connected TV (CTV), and search will play key roles in the future of digital advertising. This shift has retailers like Amazon aiming to expand CTV and social network companies like Meta leaning into search. Here are five predictions, according to our analyst Andrew Lipsman, that were shared during our virtual summit earlier this month.
Google launches Perspectives as Reddit blackout hits Search: Users demand discussion-based results that depend on other platforms. An innovation journey lies ahead for Google to maintain its search supremacy.
On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
Demand for cyber coverage is rapidly growing, but prices rose 50% last year. Cheap and simple coverage should draw substantial interest.
Google’s moonshot project Taara is gaining ground globally: Its laser beam internet is getting adopted in India and several other countries. It provides advantages over fiber and satellite options.
Social platforms are already great vehicles for introducing consumers to products and brands they may want to purchase. Advertisers should lean into that strength and: