Advertising & Marketing

After a 31% sales plummet, will Apple’s M3 bring consumers back to Mac? Apple is likely testing M3 chips for Macs in anticipation of a surge in demand in 2024.

Meta strategically opening up WhatsApp’s chat payments functionality in Brazil and Singapore is the next step in creating a super app for over 2 billion global users.

Total media ad spending in the US will pass the $350 billion mark this year, but growth is slow at just 3.8%, according to our forecast. “That is not great compared to almost anything in recent memory; however, there is a U-shape to this line,” our analyst Ethan Cramer-Flood said during our “US Digital Ad Spend Outlook” webinar. Connected TV and retail media will prove to be bright spots, but social media could be a challenge.

Vice is the latest digital publisher to burst: The company has filed for bankruptcy after a year of searching for a buyer, a victim of tough economics.

Google is getting ahead of AI regulation: A change to Google Images will label AI-generated images in an effort to stop misinformation.

Tapestry brings its D2C and wholesale teams together to create a consistent brand experience across channels, while Hollister enables teens to fill their carts and send to a parent for purchase. Instacart and eBay find ways to offer customers more value.

Another recall in China tied to braking and acceleration defects presents a significant opportunity for domestic competitors BYD, Xpeng, and Nio to strengthen their market position

The company's plan to pause 5G network construction could impact cell tower leasing and potentially slow overall 5G adoption.

Many retailers launched paid memberships over the past three years. For the most part, they were intended to increase revenues and build loyalty during the pandemic-driven ecommerce boom. But the slowdown in revenue growth indicates that consumers are only willing to spend so much on retail subscriptions, particularly amid economic uncertainty.

On today's episode, we discuss the changing demographics of US physicians, how much money doctors make, and how to address physician burnout. "In Other News," we talk about which chatbots are the best at giving medical advice and why medical credit cards might not be as good as advertised. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

After growing its smartphone portfolio, Google is looking at tablets and foldable phones as the next devices to extend its mobile platform.

Google holds search market in vice grip, for now at least: AI is reshaping the role of search. Microsoft’s bold moves, new platforms, and regulatory pressure will test Google’s dominance.

Meta showcased upcoming AI enhancements for its business solutions, emphasizing messaging apps and video. It aims to leverage AI to drive innovation until the metaverse matures.

YouTube’s attempt to stop ad blockers reveals an essential conflict: After quarters of ad revenue losses, YouTube is making a move that may be unpopular with users.

Eurovision can allow marketers to strike a high note: The yearly singing competition embraces inclusion with a global audience that’s larger than the Super Bowl.

On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.

Caught between FCC mandates and cheaper, Chinese-made network equipment, small carriers are left exposed as costs skyrocket and shortages delay replacement plans.

The company is threading artificial intelligence into its core products and services used by millions of users while doubling down on AI accountability. Read online

Microsoft’s new Bing has had a persistent hold over headlines. Combine this with a third consecutive quarter of ad loss for YouTube and the picture for Google may look less than rosy. But the company remains in good shape, with overall earnings beating expectations. It remains dominant in search, and YouTube use is still remarkably high. Here’s a closer look.

Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.