TV ads are still playing to win
eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses Apple's unfathomable Q4 results and market position. He then talks about how Apple’s new privacy labels may influence the choices consumers make, Google's new mobile search redesign, and whether 2021 could see 5G smartphones fall below the $200 mark.
Data drives dollars: Ad conglomerate Publicis Group attributed its positive growth in Q4 to the success of its data business Epsilon.
eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses whether major marketers will pull spending on social platforms because of brand safety and ethical concerns, what to make of Facebook's new advertiser “topic exclusion controls” test, and the types of content consumers prefer brands avoid the most. She then talks about tech companies introducing rules that favor their own business models, Facebook's relationship with political content, and whether Google is waving goodbye to Australia.
Facebook will comply with Apple’s new IDFA stipulations, but with its own flare: The social company announced that it plans to use an educational approach at the offset of the privacy updates, as it grasps to maintain control over third-party data tracking.
Home is where the work is
Earlier this week, Mars Wrigley’s M&M's brand gave fans a sneak peak of its Super Bowl ad via Zoom, its first-ever "virtual" debut. It’s just one of several efforts the company is working on leading up to Sunday’s big game.
Can social media ban all the bullies?
In a letter to Amazon employees published Tuesday afternoon, Jeff Bezos announced that he would step down as CEO and transition to executive chairman, where he'll focus on "new products and early initiatives." Andy Jassy, who is currently CEO of Amazon Web Services, will replace him.
Signal boosts its chat features: The move is aimed at capturing a more mainstream audience, and though we don’t think it will hurt WhatsApp, it could make for a more fragmented mobile messaging space in the future.
Facebook tries to offer comfort to advertisers and regulators: The platform is working to appease critics with new ad and content moderation offerings, but the true test still lies in how well it can execute.
In 2021, privacy will continue to be top of mind for those in the advertising industry, with mounting investigations in the US, disparate international regulations, Google’s elimination of third-party cookies, and Apple implementing its much-awaited Identifier for Advertisers (IDFA) changes. To discuss the upcoming changes, Insider Intelligence spoke with Travis Clinger, senior vice president of addressability and ecosystem at LiveRamp.
UX/UI design choices that trap users are now part of the legal lexicon.