Some 68% of marketers worldwide said they plan to increase content marketing spending this year, with most planning to focus heavily on performance-based goals, like driving traffic and generating leads.
By conservative estimates, LGBTQ+ individuals make up approximately 4.5% of the US population, but account for 8%— approximately $1 trillion—of the country’s disposable income, according to a 2020 report from Kearney.
Data Privacy: A new legal challenge in the UK alleges TikTok has violated data protection laws regarding underage users, presenting another hurdle for the frequently controversial platform.
eMarketer principal analyst at Insider Intelligence Jillian Ryan discusses what she's paying attention to in 2021 and why: shifting B2B buyer preferences, what to consider when employees return to the office, and what's next for account-based marketing.
During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.
eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses what she's paying attention to in 2021 and why: the acceleration of tech, multisensory experiences, and purpose-driven marketing.
The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet.
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.
eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.
For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether the FTC will break up Facebook, a new Discovery+ streaming service, whether Facebook ads are reaching saturation, how customer service changed in 2020, the FTC wanting Big Tech to explain what they do with data, what most people dream about, and more.
Ten states sued Google for allegedly monopolizing the digital ad market, a complaint long held by publishers and advertisers, but it could be years before anything comes out of it.
In China, an estimated 889.5 million people—97.3% of all internet users—will visit social networks at least monthly in 2020.
UK traditional media ad spending will fall by more than a quarter year over year (YoY) this year, and despite a recovery in 2021, it will continue losing share to digital.