The Trade Desk pulled in three new members for its single sign-on solution, most notably The Washington Post, its first major publisher.
Apple’s new requirements for developers to give details on data collection and utilization practices could add fuel to antitrust claims that this hurts competition because of standards that Apple itself may not need to abide by.
The tumultuous events of 2020—including the global pandemic, recession, and Black Lives Matter protests—have exposed deep flaws in US society and disillusioned many consumers, especially younger ones.
eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin discuss the size and growth of ecommerce channel advertising, and where it is headed. They then talk about Sephora stores inside Kohl's, the future of the department store, and why Google is in a spat with the IAC.
We recapped five digital trends that will take place next year: how Big Tech will be reined in, despite not breaking up in the immediate future; why a federal privacy law will likely pass; how a retail media trio—made up of Amazon, Walmart, and Instacart—will challenge the duopoly; how advertisers will test new targeting and measurement techniques; and, how first party data will reign. Here are five other trends we think will happen in 2021.
Justin Rosenberg, CEO and founder of honeygrow, speaks with eMarketer vice president of business development Marissa Coslov about flipping its dining-in model to 100% mobile app orders with the help of third-party delivery providers.
eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research analyst at Insider Intelligence Matteo Ceurvels to discuss which brands stood out in 2020. What were the most memorable collaborations, how did companies build brand goodwill for the future, and what were some not-so-great examples?
While so much is up in the air, the past year has all but guaranteed one thing: next year will be one of digital acceleration. Here are five key digital trends we’re predicting for 2021, adapted from our latest report.
The share of connected cars in the US and Europe will surpass 90% by 2035, presenting further opportunities for marketers.
Coca-Cola is launching a full review of its marketing practices and partnering agencies—global strategies and digital innovation will likely be top priorities.
eMarketer principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, Jillian Ryan, and Debra Aho Williamson discuss their expectations for the media world next year: federal privacy regulation, a retail media trio to challenge the duopoly, the next iteration of virtual events, social entertainment's staying power, and more.
Brand Marketing: A new minimovie starring Mario Lopez as KFC’s iconic Colonel Sanders is drawing attention across social in an enjoyable example of out-of-the box marketing from a legacy brand.
YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).
The US programmatic digital display market started 2020 off strong, but everything changed in late March when the pandemic put many advertisers on pause. Freestar CEO Kurt Donnell joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the publisher monetization partner's experience of pandemic volatility and the K-shaped recovery of ad spending.