64% of US LGBTQ+ members like brands that are willing to get involved in social issues, compared with 46% of adults overall, according to April 2024 data by YouGov.
EU regulator criticizes Apple for anti-competitive behavior by disabling features, signaling Big Tech’s regulatory avoidance strategy.
AWS—Perplexity’s cloud provider—is investigating the startup for alleged content theft, potentially affecting its reputation and future in the competitive AI market.
hey’re required to investigate when inaccuracies prevent consumers from accessing credit—and social media is escalating the number of these disputes.
For several years in a row, the four largest US P&C insurers have cut ad spending, leading to a steady decline in TV ad impressions.
In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Matteo Ceurvels, and Jasmine Enberg to discuss the pervasive nature of digital in political campaigning. How big is the disinformation problem? And are we in line for an existential AI crisis when it comes to political messaging?
The number of LGBTQ+ consumers in the US is growing, and they seek authentic inclusivity from brands trying to reach them.
Its $2 trillion valuation is driven by cloud computing growth, AI investments, and strategic diversification despite lagging in AI productization—revealing a safe and steady path to longer-term profits.
Alphabet’s driverless robotaxi service is available to all San Francisco residents, with 300,000 people on the waitlist. Waymo benefits from rivals lagging behind.
WPP hopes to counteract in-housing trend with an AI studio: The agency’s partnership with Nvidia has created a text-to-video product for marketers tied to its data insights.
May shows signs of an ad market cooldown: The industry saw its 14th straight month of growth, but the slowest since September as it prepares for seismic changes.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Made-for-advertising (MFA) websites, which run programmatic ads but lack quality content or engagement, account for just 2% of unique websites, but are drawing in as much as 11% of total open programmatic ad spend worldwide, according to October 2023 data from Pixalate.
VW invests $5 billion to keep Rivian afloat and in turn gets access to technology-driven solutions for its fleet of vehicle brands. Strategic partnerships can accelerate EV adoption.
Intensifying scrutiny and potential billion-dollar fines could create product fragmentation, leaving EU customers without some features and functionality.
Toys R Us offers a high-profile use case of AI video: The toy brand made an ad with OpenAI’s Sora tool, riling creatives.