Advertising & Marketing

Regulators examine its $13 billion deal with Microsoft and potential control issues. Focus on billion-dollar AI deals will likely intensify.

EU finalizes world’s first comprehensive AI regulations: Rules for AI companies pave the way for future regulatory frameworks around the world but are met with mixed reception.

Investors reportedly bid $5.8 billion to take Macy’s private: Selling off the retailer’s valuable real estate and Bluemercury could unlock short-term value but at a significant long-term cost.

Apple is planning a foldable device. Samsung wants a piece: It could release an iPhone or iPad/MacBook hybrid in 2026 as it seeks to make its mark on the foldable field.

On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

CTV competition is good news for advertisers: The rising number of ad-supported streaming options is causing CPMs to decrease significantly.

Apple is targeting 50 million to 60 million iPhone units made in India while also expanding into Vietnam. Its success could attract tech companies moving away from China.

Funding scarcity is leading to layoffs, bankruptcies, and a focus on profitability, affecting future startup innovation and growth.

Is Google’s Gemini a real leap in AI or just clever marketing? The launch boosts Alphabet shares by 5.3%, but skepticism arises amid staged demos and performance issues.

The share of online orders being returned is falling: Consumers are keeping more of their purchases as retailers add friction to the returns process.

WhatsApp enhances privacy with new features: Aims to bridge gap between user comfort and revenue potential for WhatsApp Business

TikTok launches 'Swipe Out Hate' to combat rising hate speech: Like many platforms, it faces skepticism over commitment to moderation improvements.

On today's podcast episode, we discuss what's most to blame for this sustained ad spending rebound, what concerns us about it, and what we expect to see from ad spending in 2024. "In Other News," we talk about why ad-blocking rates are experiencing a gradual uptick and a cord-cutting milestone. Tune in to the discussion with our director of forecasting Peter Newman and vice president of content Paul Verna.

A pivotal moment for digital privacy in the EU: Consumer rights group BEUC files a complaint against Meta over its costly ad-free subscriptions.

AI's environmental footprint revealed: Research calls for transparent emissions reporting and efficient tech amid consumer and regulatory push for sustainability.

The ANA deals a blow to demand- and supply-side platforms: A report claims that advertisers could save $22 billion in programmatic spending through specific measures.

Apple's MLX, focuses on machine learning for Apple Silicon– the shift towards AI integration in services favors open-source development over mainstream genAI.

Microsoft, OpenAI, and Meta look beyond Nvidia’s chips: AMD’s latest Instinct MI300X chip is set to shake up the generative AI sector, potentially eating some of Nvidia’s market share.

Senator Markey says auto manufacturers need better data privacy measures: The statement follows a September Mozilla report alleging privacy breaches.

Amazon joins Google in criticizing Microsoft’s restrictive UK cloud licensing, adding weight to the CMA’s ongoing investigation into market fairness.