Advertising & Marketing

On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.

“Increasingly, retailers are going to be pushing toward store formats that are either more convenient or experiential, as a chance for consumers to enjoy time with friends,” our analyst Carina Perkins said on the “Behind the Numbers: Reimagining Retail” podcast.

Smart tech enhances travel experience: Travelers say rental homes and hotel rooms with smart devices improve comfort, convenience, and sustainability. Adding these features can save properties money too.

Uber enables programmatic ad buying: partnerships with google and DSPs enhance targeting and engagement for advertisers in the rides app.

Ilya Sutskever launches Safe Superintelligence Inc., reflecting ex-OpenAI leaders’ trend toward AI safety amid commercial pressures in the industry.

Independent creators will find new audiences and subscribers will get new content as Spotify explores other growth sectors.

Amazon steps into the post-cookie ring: The company announced its own tracking solution at Cannes, seeking to strike at a vulnerable moment for Google.

Although there’s no industry standard yet for AI watermarking, Meta’s new audio AI detection tool could become a leader.

Brands’ customer experience is declining: Consumers are frustrated over shrinkflation and AI customer service, forcing retailers to do more to demonstrate their value to cautious shoppers.

Reddit survey shows young users are dissatisfied with Google: Appending “Reddit” to a Google search is common practice, but Reddit likely wants a piece of the pie.

Automation and AI are enhancing email marketing with improved personalization and efficiency.

McDonald's pulls the plug on automated order-taking: A series of blunders reveals the AI drive-thru tech is still in its early days.

Meta’s Threads API launch enables third-party app creation and access, contrasting X’s and Reddit’s restrictive API policies.

Sharing its development and testing playbook could help close AI’s security gaps as businesses rush to adopt genAI.

Netflix gets its first foothold in experiential retail: The streamer announced two “Netflix House” locations at malls in Dallas and Pennsylvania.

In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.