The ad industry lost 2,200 jobs last month, the biggest drop since 2021: The decline can likely be attributed to looming signal loss, but the industry isn’t in crisis.
TikTok proves social search is here to stay: Its new image search function capitalizes on a shift from traditional discovery methods.
Consolidating AI teams and hiring a former Apple executive behind Siri innovation could make its Bixby assistant competitive. AI startups have a viable partner to push adoption.
The creative social platform doesn’t train genAI models on artists’ work, an enticing offer as Meta’s AI practices come under fire.
Virtual influencers emerge: AI creators mirror celebrity engagement rates, though human creators maintain deeper audience connections and authenticity.
What the era of production consolidation means for creative agencies: Omnicom is the latest holding company to launch a full-funnel production team, while critics say smaller agencies could suffer.
And the generation of banking consumers that most needs an urgent intervention isn’t the youngest one.
Adobe reassures customers it won’t use their work to train AI after backlash over updated Creative Cloud terms of service. Unclear genAI features continue to frustrate customers.
Building and renovating branches to align with their new vision is bringing them new business.
On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.
Retail media is the fastest-growing ad channel we track in the US, growing by 26.0% this year. Its share of total US media spend will reach 14.1% this year, and come 2028, nearly 1 in 5 ad dollars spent in the US will go to retail media. But the channel has the potential to grow even more. Here are four key factors that present challenges to retail media growth right now.
Summer is just getting started, but it’s already back-to-school season for parents. As of mid-June, nearly a quarter (24%) of US adults have already begun back-to-school shopping and another 45% will start sometime before the end of July, according to a March 2024 survey from LTK. As retailers roll out their back-to-school campaigns, here are three tips to keep consumers engaged and spending.
LinkedIn feels the pressure of European regulation: The social media platform limited some of its controversial targeting abilities to avoid a costly investigation.
Complaints are already being filed about Meta’s plan. Will European regulators crack down amid rising concerns about AI?
Personalization makes Spotify a sticky service: The music streaming service is leaning into its strengths with a brand campaign that will debut new in-app features.
It’s integrating genAI features into several products while making Siri smarter with access to GPT-4o. The ecosystem advantage promises privacy and personalization.
Walmart turns to technology to boost store associates’ efficiency: Digital shelf labels make it easier for associates to change prices, simplify stock replenishment, and increase order picking speeds.
iOS 18 to feature RCS, at long last: Apple's update will boosts cross-platform messaging—and benefit marketers with richer customer interactions.
Paid social search offerings differ significantly from traditional search ads