Advertising & Marketing

Microsoft picks up key OpenAI figures, eyeing AI dominance. Expect competitors to accelerate hiring and investments to remain relevant in the generative AI race.

Brands boycott X as Musk’s antisemitic post triggers industry outrage: Major advertisers like IBM and Disney withdraw. Calls resound for CEO Linda Yaccarino's resignation as X’s future teeters.

On today's podcast episode, we discuss what happens now that the actors strike is over, how the Super Bowl is fundamentally changing, whether live sports need new shorter content, what's next for WhatsApp, why people immigrate to the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Yandex's sale of Russian assets highlights political-business interplay: The move reflects challenges in global tech amid political shifts.

Microsoft refines its consumer strategy with Copilot: The tech giant is competing with ChatGPT for a larger slice of users’ digital media consumption.

Google to delay Gemini release until 2024: It’s holding out until it can release the world’s most powerful generative AI model. Meanwhile, Microsoft’s commercial advantage grows.

Amazon will sell Hyundai cars online next year: It represents a shift in auto sales, merging Amazon’s ecommerce prowess with Hyundai’s automotive innovation amid a push for connected cars.

On today's podcast episode, we discuss the good, the bad, and what's missing from President Biden's new AI safety executive order. "In Other News," we talk about the potential of Microsoft's AI Copilot and Elon Musk's new AI chatbot called Grok. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

YouTube mandates AI tool disclosure in videos: Creators face penalties for noncompliance, reshaping digital content integrity.

Real-time bidding data poses national security risks, watchdog says: An Irish privacy group accused Google and other exchanges of improperly guarding sensitive data.

Former Google workers populate climate tech startups: Despite a 40% investment drop in 2023, climate tech shows resilience, outperforming broader VC markets and indicating robust potential for growth in 2024.

Retail’s revolving door slows: Nearly a third of retailers say turnover among hourly workers is down at least 10% year-over-year.

Tech talent flocks to the public sector: The US government is hiring more tech workers, offering stability and competitive salaries amid industry layoffs.

France and Germany oppose foundational model regulation in the EU’s AI Act, risking Europe’s AI advancement amid a global regulatory race. Delays could disrupt AI adoption in the region.

Cruise halts robotaxi service in major cities following a permit suspension over safety concerns. Eroding public trust in autonomous vehicles could derail wider adoption.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the differences between how US and UK consumers shop for groceries. Then, for "Pop-Up Rankings," we rank two grocery stores doing digital well, two taking an alternate approach, and why both can work. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

Half of US B2B marketers say that email marketing is the channel that has the biggest impact on their multichannel strategy, outpacing social media (33%) and content marketing (26%), per April 2023 Ascend2 and Zoominfo data.

Despite Meta’s strong year, ByteDance is close behind: TikTok owner’s $29 billion in Q2 revenues rivals US giant, which lags far behind in growth.

Earlier this month, a story in The Verge set fire to the SEO world, describing the stereotypes of SEO professionals as “that of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash. A nihilist in it for the thrills, a prankster gleeful about getting away with something.”

OpenAI halts ChatGPT Plus sign-ups as it grapples with demand spikes, DDoS attacks, and service degradation. Its ambitious expansion and GPT-5 development are at stake.