Advertising & Marketing

How PepsiCo reevaluated its approach to sponsorships: the company used the pandemic as a reset, focusing on better measurement and more local activations

Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.

How trust helps brands build connections: At Advertising Week NY, executives discuss how to measure brand trust, its importance, and its positive downstream effects.

On today's episode, we discuss the current state of the so-called "metaverse," what the future of mixed reality could look like, and how marketers are getting involved. We then talk about what the new James Bond film’s opening weekend tells us about the state of the movie theater industry and what kinds of alternative content theaters might feature to stay relevant. Tune in to the discussion with eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

Apple’s privacy focus has boosted its ad business: AppTrackingTransparency and iOS 14.5 made the consumer electronics leader millions of dollars.

Whether you visit a branch or digital property, TD Bank is reevaluating traditional banking’s communication methods. Watch Industry Voices: Spotlight on Financial Services with TD Bank’s Lee Lai, senior vice president and head of customer and retail distribution marketing, to hear why maintaining local human interactions across channels is a top priority.

In-flight WiFi could give Starlink a much-needed near-term use case: Elon Musk said SpaceX is working with airliners to use the company’s satellite internet service.

Roblox’s branded gaming business becomes a bit more accessible: In-game advertising company Anzu will let companies experiment with Roblox ads on a smaller scale without having to create full-blown branded universes.

Amazon’s search results prioritize its own products and could draw regulator scrutiny: An investigation from The Markup found Amazon buries competing products and often hides information about sponsored search results from users.

As cookie alternatives proliferate, the Interactive Advertising Bureau (IAB) is stepping in to provide order: The newly launched id-sources.json framework is meant to clarify which new IDs are being used by ad networks and publishers.

Apple TV+’s shows are among the most heavily pirated in streaming: Apple has hired third-party copyright protection firms to protect its properties, but they’re doing little to stop piracy at a time when every subscriber counts.

YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.

Twitter attempts to catch up to competitors’ advertising lead: The platform announced a few incremental improvements to its ad products—but will they be enough to compete with Facebook’s dominance?

Agencies try to win Facebook’s media business while weighing the consequences: Publicis, Havas, and Dentsu vie for the $1 billion account while considering whether taking on the beleaguered social media giant could cost them other clients or staff.

Facebook won't measure unlinked Instagram and Facebook accounts in the name of privacy: Advertisers' data may be less exact, but it's a necessary move for Facebook to ward off more scrutiny.

Netflix and Walmart’s partnership lets both swing back at Amazon: The deal is part of Netflix’s ongoing attempt to diversify through merchandise and other revenue streams.