Advertising & Marketing

PC sales decline prompts Dell, HP, and Lenovo to develop AI-enabled PCs, potentially accelerating upgrade cycles while cashing in on the AI frenzy.

Google’s shift to passkey authentication promises industry-wide adoption, giving users both convenience and enhanced security while reducing the threat of phishing attacks.

Tech giants are losing money on AI: High costs mean scalability and profitability challenges that could restrain the AI race. Powerful, low-power-consumption AI chips are a solution.

Samsung’s profits get hammered again: Smartphone and laptop sales aren’t picking up amid a memory chip glut. Samsung has the right foundation to invest in chips to rival Nvidia’s.

There’s no easy way for brands to steer clear of sociopolitical issues: Because nearly everything has become political, companies need to find ways to authentically convey their positions.

On today's episode podcast, in our "Retail Me This, Retail Me That" segment, we discuss why Amazon is struggling to get Amazon Fresh off the ground, what it has going for it, and what would happen if Amazon broke out a separate subscription for grocery. Then for "Pop-Up Rankings," we rank the other players that could offer lessons on how Amazon Fresh could compete with Walmart. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Schilling.

On today's podcast episode, we discuss the Federal Trade Commission's (FTC) case against Amazon, the tech giants' defense, and what is most likely to come of this. "In Other News," we talk about what to make of Peloton and Lululemon striking a deal and why social media burnout is back on the radar. Tune in to the discussion with our analysts Jacob Bourne and Zak Stambor.

Latin America’s retail media ecosystem is exploding: We share a glimpse from our recent survey into the region on who the dominant as well as up-and-coming players are in the space.

Apple faces hurdles with its premium mixed-reality headset while Meta scrambles to counter with its own next-gen Quest to maintain its leadership position.

Google Cloud releases AI tool for healthcare industry: It promises efficient data retrieval for busy clinicians while raising concerns about data privacy and the necessity of vigilant fact-checking.

Meta pays big bucks for star-powered AI: It’s spending millions to craft AI personas of celebrities as a way to attract users. It’s also gaining a reputation it might regret.

UK regulators scrutinize Snapchat’s My AI over child privacy concerns. Non-compliance could mean major fines.

Consumers see improvement in the customer experience, but pain points remain: Long wait times and repetitive customer service encounters continue to frustrate shoppers.

On today's podcast episode, we discuss a digital out-of-home (OOH) TikTok initiative, whether OOH ads have actually bounced back, and what we expect to see from in-store retail media. "In Other News," we talk about YouTube experimenting with longer but less frequent ad breaks and whether consumers are finally bumping up against a video streaming ceiling. Tune in to the discussion with our analyst Ross Benes.

US advertising sector added 3,000 jobs last month: Reflecting a broader resilient US labor market despite global challenges.

The hidden cost of online ads emerges: Innovative strategies and collaborations pave the way for more environmentally-friendly campaigns.

On today's podcast episode, we discuss what to make of the deal between the writers and studios, whether we'll soon be interacting with synthetic social networks, if AI can really improve customer service, wearable AI technology potentially replacing the smartphone, how much people have saved for retirement, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco and analyst Max Willens.

Email marketing is the top area where US B2B and B2C marketers have increased their direct marketing budget in the past 12 months (62%), according to a survey from SeQuel Response and ISG.