High-quality visuals or graphics would be the highest factor for AI-generated ads to grab the attention of both millennials (45%) and Gen Zers (50%), according to an October survey from Interactive Advertising Bureau (IAB) and Sonata Insights. While celebrity or influencer endorsements would be the least effective way to get millennials (12%) and Gen Zers (17%) to take note.
This year, as the digital ad spend outpaces the time consumers are spending on the medium, media companies are leaning into revenue drivers like commerce media while also investing in content that builds community.
DoorDash aims to transform how brands connect with customers through two new partnerships intended to make ads more relevant and shopping more personalized.
To compete better with Microsoft, Salesforce, and Zendesk, the company must prove the safety and utility of its offerings in this lucrative market.
Tools can streamline hiring but risk oversimplifying the competitive job market and could imperil HR roles.
In today’s episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Principal Analysts Tiffani Montez and David Morris.
They’re designing their own pathways toward achieving financial goals and could use banks’ expertise.
National security fears have little effect as users flock to RedNote. Monetization challenges and scalability questions could limit its ability to rival TikTok’s dominance.
A class action lawsuit against Google has big implications: Big tech’s streak of regulatory woes continues, even with change in US leadership.
Netflix, Disney, and Amazon lead relief efforts for wildfire victims: Corporate and celebrity donations underscore the intersection of disaster response and cause marketing.
This year's Consumer Entertainment Show (CES) featured a number of innovations targeted at retailers and the rapidly growing category of retail media. From innovations in shoppable TV to the expansion of AI usage, here are some prominent retail products found at CES 2025.
Search and advertising come under fire as the CMA takes a proactive approach to regulation while the US DOJ focuses on punitive remedies.
Department stores are the most popular destination for personal luxury goods purchases, with 44.5% of US adults shopping in-person and 33.2% shopping on department store websites or apps, according to “The EMARKETER Luxury Survey” conducted by Bizrate Insights in August 2024.
60% of marketers say AI and machine learning will have the biggest impact on marketing strategies in the next 5 years, according to a November 2024 report from Ascend2.
When we asked US banking customers how they felt about their banks using AI to improve their banking experience, attitudes were mixed—and often sharply divided along demographic lines.
T-Mobile sees a $600 million opportunity in Digital OOH: The mobile provider will acquire Vistar Media in a deal hinting at the format’s future.
“Daily Listen” creates bite-size AI-generated podcasts from user history but could generate biased summaries and cut into publishers’ revenues.
Meta, Amazon join list of companies ditching DEI efforts: Evidence shows consumers reward commitment to social causes, but companies are making political calculations.