CNN will sell ad space during the first presidential debate: With a guilty verdict fresh off the presses, the June 27 debate is likely to attract significant advertising interest from downballot campaigns.
On today's podcast episode, we discuss if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. "In Other News," we talk about Frank McCourt's bid to buy TikTok and what to make of Meta shutting down 'Workplace'. Tune in to the discussion with our analyst Max Willens and Carissa Flinders, the team lead of influencer partnerships for AWIN.
The FAA approves Amazon’s Prime Air expansion, enabling distant drone deliveries. Competitors Alphabet and Walmart also advance their drone services, which could drum up investments.
The move could boost sales and cloud adoption while showcasing AI competency. Competition is likely to intensify with Microsoft’s and Apple’s AI-enabled devices.
Amazon and Walmart reinforce the value of their membership programs: Amazon now offers free Grubhub+ membership as a permanent Prime perk and Walmart+ announces its member-exclusive sale.
Frankel's Chanel visit goes viral: The incident sparks debate on how to handle criticism in a world where creators are increasingly important.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Spain's digital advertising is booming, outpacing many European peers and gaining momentum worldwide.
ChatGPT’s first major leap into enterprise: PwC partners with OpenAI, adding 100,000 users and becoming its first resale partner, signaling unprecedented enterprise AI adoption.
AI is revolutionizing B2B SEO. Many AI tools are included in established SEO tools. The tools are integrated into SEO tasks, including keyword research, competitive analysis, and performance tracking. This helps marketers gain deeper data insights into user search patterns and behaviors, which can inform more-effective SEO strategies.
iPhone demand in China surged 52% YoY in April, boosting Apple despite fierce local competition and driving premium handset sales growth.
Over the weekend, thousands of alleged Google Search API documents were leaked. The highly technical documents purport to cover Google’s over 14,000 ranking factors, how link value and click behavior are evaluated, and how Google classifies smaller sites. But for the average marketer focused on building a brand, the news may be more exciting than actionable.
Leaks give first-ever look inside Google’s search ranking algorithm: 2,500 pages of internal documents were made public, but the information is too opaque to be actionable.
Klarna shows genAI's potential in transforming marketing: Tools enable efficiency and innovation but need ethical guidelines and human oversight.
Retail media networks deliver 183% higher engagement, but with tradeoffs: Viewability and strategic ad placement are key, says new DoubleVerify report.
Google rushes to fix bizarre AI search results: It’s hardly the first time that generative AI has gone off the rails, but it could undermine Google’s core business model.
T-Mobile is buying most of UScellular’s wireless operations for $4.4 billion, strengthening its rural 5G access while pressuring competitors to secure similar deals.
xAI raises $6 billion to challenge OpenAI, which announced a new AGI safety committee. Rivalries could intensify as AI companies continue to take on the personalities of their founders.