Advertising & Marketing

Kantar Media is sold for $1 billion as measurement heats up: Private equity sees a big opportunity in the rapidly changing landscape.

TikTok’s temporarily shut down sparked concerns over political influence. Advertisers and users face mounting uncertainty over the app’s future.

Social platforms agreed to tighten moderation of hate speech in the EU while loosening rules in the US, risking an unpredictable content environment.

Oracle surged 6% amid AI collaboration news. Apple, SpaceX, and Microsoft align with government priorities, leveraging investments for strategic gains.

Nearly half (49.4%) of US Gen Z consumers skip events due to high ticket prices, according to a September report from Merge.

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Many notable data points emerged from this busy week, including Google's search usage, resounding global trust in influencer recommendations, and most Americans don't know they're using AI-enabled products (even though 99% recently have).

Sephora’s new Hulu docuseries examines the dynamic interplay between beauty and music: The show is part of a broader strategy to meet consumers wherever they are.

Financial institutions (FIs) will burst through the financial media network (FMN) door first cracked open in 2024. Chase made headlines in April by announcing its new ad business, followed by PayPal in May. They’re the most high-profile FIs to do so yet, signaling that FMNs could be a meaningful new revenue stream for the financial services industry.

We explore the key contributors to record profits and the second-highest earnings year to date.

AI firms are paying for raw footage, offering creators extra cash—but with low payouts and growing privacy concerns, is this a good deal or a short-term play?

Apple pulls its AI news alerts after hallucinations misrepresent major stories. The controversy shows Big Tech’s ongoing struggle to make AI both useful and trustworthy.

The AI agent era is here: Businesses are using AI agents to streamline operations and reduce staffing costs. As adoption rises, balancing efficiency with customer trust will be the real challenge.

As media struggles with declining traffic, the AP is cashing in on AI licensing deals. But smaller AI companies may struggle to compete in this high-cost content arms race.

Cracker Barrel led all US flowers, gifts, and greetings retailers with 5.8 million unique visitors in November 2024, according to Comscore.