The deal will bring 7,000 new customers and critical disaster recovery tools to tackle growing cybersecurity threats.
Tailored emails drive engagement: Industry KPI data shows that journey-, behavior-, and attribute-based personalization vastly outperform generic emails.
Integrated AI services across devices could supercharge iPhone sales and subscriptions.
Google expands its virtual try-on tool to dresses: The genAI-powered technology is a powerful weapon that can boost engagement and make shoppers more likely to click the buy button.
The CMA’s provisional ruling adds to mounting US and EU investigations that could reshape Google’s ad business.
Reddit was the fifth highest-visibility domain in Google’s organic search results in July 2024, up from No. 68 in July 2023, according to Sistrix. And since going public in March 2024, the company has introduced new ad products and search improvements.
Netflix’s emissions goal provides insight on brand activism: Consumers are increasingly demanding that brands take steps to reduce environmental harms.
Verizon will gain crucial fiber assets, but regulatory hurdles could hinder its plan to outpace rivals.
In a recent case study, three banks shared their strategies for saving and maximizing their marketing budgets.
J.Crew turns the page back to its golden era: The preppy apparel retailer is resurrecting its print catalog to capture shoppers’ attention offline.
X faces ad revenue crisis: Over 25% of advertisers plan cuts by 2025 due to brand safety concerns and erratic management.
On today's podcast episode, we discuss how physicians are thinking about AI, the specific problems in healthcare that AI is trying to solve, and what it should never be used for in the space. Tune in to the discussion with host Marcus Johnson and analyst Rajiv Leventhal.
Internet Archive loses fair-use case: The ruling sets a precedent that could affect AI models’ use of copyrighted material without permission.
59% of executives worldwide say CTOs are the leaders responsible for driving generative AI (genAI) strategy, according to April 2024 data by Google Cloud and the National Research Group.
Anthropic bets on security and compliance to compete with OpenAI’s enterprise lead, but demonstrating its unique appeal is key.
Walmart’s digital ad revenue grew 26% in Q2 2024, ahead of Amazon’s 20% growth, according to the company’s earnings.
As the economy stabilizes and interest rates continue to drop, Canada’s biggest banks could be primed for better profits.
Instagram introduces disappearing comments on Stories: The update aims to increase real-time user interaction and balance engagement with safety.