Advertising & Marketing

There may be a significant performance gap in what CMOs believe are important capabilities for their businesses to achieve and what they deliver well today, according to the Dentsu Aegis Network.

eMarketer forecasting director Shelleen Shum breaks down our latest figures for ad blocker users and the reality for advertisers and publishers.

As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.

Dailymotion vice president of product Justin Silberman and vice president of engineering Antoine Bonavita join eMarketer principal analyst Nicole Perrin to discuss how the video service, dubbed "the European YouTube," evolved its advertising platform.

eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to chat about YouTube’s announcement that it will stop targeting ads toward kids, whether podcasts are the future of radio, the significance of Facebook’s new ‘Off-Facebook Activity’ feature and more.

Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party websites and apps have shared about them with Facebook and allow them to disconnect that browsing history from their profiles, preventing its use for ad targeting.

Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.

In Canada, podcasts are increasingly becoming part of advertisers’ content marketing menu, and many brands are investing in podcasts to deliver branded or sponsored content. And there’s good reason for them to do so: According to the Reuters Institute for the Study of Journalism, about a third (29%) of internet users in Canada listen to podcasts.

Nearly half of consumers surveyed by Paysafe said they’ve used biometrics—typically based on facial recognition technology—to make some form of payment.

eMarketer principal analyst Nicole Perrin talks about the dark side of the internet. She also discusses how Facebook can target ads without personal data and Lyft's Q2 results.

Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.

Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.

eMarketer principal analysts Mark Dolliver and Nicole Perrin discuss a new bill banning autoplay video, the details of the Capital One hack, why a drone fell out of the sky and more.

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss what makes for a good loyalty scheme. They also break down Pinterest’s Q2 results, the impact of a negative review and lessons learned from Amazon Prime Day 2019.

The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.

Digital's share of time spent is above 50% in China, US, UK, South Korea and Canada, but under 50% in France, Germany, Japan and India.