Advertising & Marketing

Claiming anticompetitive behavior, Google asks the FTC to break up the exclusive partnership, arguing that it locks rivals out and entrenches Azure’s dominance.

WaveForms bets on emotionally aware chatbots to transform customer service, but overcoming widespread user distrust of AI interactions may be its toughest challenge.

Apple’s AI update embeds ChatGPT across iPhones and iPads, putting OpenAI’s tech at users’ fingertips and reshaping how genAI fits into daily life.

AI-powered dubbing comes to YouTube: New feature enables multilingual translations for videos, boosting creators' access to global audiences.

US digital media publishers and platforms are split on the difficulties they will face in 2025, according to a September 2024 study from Integral Ad Science and YouGov. Almost a third (29%) cited ads delivered alongside risky content, contextual targeting, monetizing with/without social platforms, and scaled audience extension as major challenges.

By rolling out Review Insights and a conversational assistant, Yelp hopes to enhance usability, tackle review fatigue, and outmaneuver competitors in local search.

As AI workloads push limits, Microsoft’s repeated outages threaten its once-unshakable claim as a reliable tech leader.

Navigating US sanctions and a Chinese antitrust investigation could derail Nvidia’s supply chain, delay cutting-edge hardware, and challenge its dominance in a global market.

With divestiture unlikely, TikTok faces removal from US app stores, sparking uncertainty for creators, advertisers, and global regulation in an increasingly tense US-China standoff

With Waymo and Uber scaling operations via partnerships, robotaxis could become a competitive force in global transportation markets.

On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.

Despite its popularity, TikTok’s ad revenues are relatively small compared with those of the social behemoth Meta. But CPMs on TikTok are inching closer and closer to Meta’s each year, per our forecasts