On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.
The Spanish bank launched its digital speedboat in the US before most of its products become available.
Russia, China, and Iran use deepfakes and social platforms to fuel doubts about election integrity and destabilize public trust.
Leisure travel demand remains strong to close out 2024: American Airlines and Southwest expect bookings to pick up in the final months of the year.
As the EU enforces stricter privacy standards, social media giants face escalating fines and pressure to adopt more user-centric data practices.
Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.
On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.
Hollywood and artists push back: AI threatens creative integrity and intellectual property rights, sparking calls for regulation.
Anthropic’s AI can use computers like a human in an effort to boost productivity, but operational flaws reveal the challenges of AI in daily workflows.
By automating interviews and job offers, the fast casual giant aims to improve recruitment efficiency, but risks of bias loom large.
Mixed results from the Big Four ad firms mark a turbulent period: Concerns about the regulatory landscape and tariffs weigh on spending.
The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.
The feature aims to boost safety, but Meta’s troubled data practices may have already eroded users’ trust.
AI-driven insights allow brands to creatively target podcast listeners, but privacy concerns and AI biases remain challenges for marketers
Fintech unicorns are becoming major startup incubators, creating city-specific hubs for innovation, even as Klarna cuts staff amid shifting market trends
Spotify launches its own ad exchange: The company will offer video inventory before eventually expanding to audio.
Google brings its privacy push to Chrome extensions: Despite concerns that YouTube’s ad blocking crusade could expand, Google says they’ll stay as-is.