Advertising & Marketing

Meta’s European ad-free subscriptions won’t fly, regulator says: EU regulators pressed charges against Meta that could cost it 10% of its global revenues.

Quieter Vidcon spotlights maturing creator economy: Growing sector turns focus to scaling up and revenue diversification.

Retailers embrace the potential of non-endemic ads: Leveraging first-party data and expanding ad inventory to drive new revenue streams and enhance advertising strategies.

On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.

64% of US LGBTQ+ members like brands that are willing to get involved in social issues, compared with 46% of adults overall, according to April 2024 data by YouGov.

EU regulator criticizes Apple for anti-competitive behavior by disabling features, signaling Big Tech’s regulatory avoidance strategy.

AWS—Perplexity’s cloud provider—is investigating the startup for alleged content theft, potentially affecting its reputation and future in the competitive AI market.

hey’re required to investigate when inaccuracies prevent consumers from accessing credit—and social media is escalating the number of these disputes.

For several years in a row, the four largest US P&C insurers have cut ad spending, leading to a steady decline in TV ad impressions.

In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Matteo Ceurvels, and Jasmine Enberg to discuss the pervasive nature of digital in political campaigning. How big is the disinformation problem? And are we in line for an existential AI crisis when it comes to political messaging?

The number of LGBTQ+ consumers in the US is growing, and they seek authentic inclusivity from brands trying to reach them.

Its $2 trillion valuation is driven by cloud computing growth, AI investments, and strategic diversification despite lagging in AI productization—revealing a safe and steady path to longer-term profits.

Alphabet’s driverless robotaxi service is available to all San Francisco residents, with 300,000 people on the waitlist. Waymo benefits from rivals lagging behind.

WPP hopes to counteract in-housing trend with an AI studio: The agency’s partnership with Nvidia has created a text-to-video product for marketers tied to its data insights.

May shows signs of an ad market cooldown: The industry saw its 14th straight month of growth, but the slowest since September as it prepares for seismic changes.