On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
Over a third (35%) of CMOs worldwide are using generative AI to create a great brand experience, per Dentsu Creative.
In its first rebrand in 14 years, Pepsi unveiled a new logo and color palette to be seen on shelves in North America this fall, marking the brand’s 125th anniversary. While the revamp nods to Pepsi’s nostalgia, it pushes into what Todd Kaplan, Pepsi’s CMO, said is an increasingly “phygital” world, where consumers engage with brands both in-store and online.
The travel industry will spend nearly $6.8 billion on digital advertising this year, but it will only account for 2.6% of total US digital ad spending. Among the 10 industries we track, travel is by far the smallest, but it’s set to lead the pack in growth for the third year in a row.
The un-carrier halts controversial auto-upgrades to pricier plans amid consumer outcry, reaffirming the pitfalls of unilateral billing changes in a competitive market.
Amazon’s impressive Q3 earnings tinged with AWS cloud challenges: Despite robust ad revenue, AWS needs innovation to maintain its market leadership and meet investor expectations for continuous growth.
Human operators are back in its taxis after a DMV permit suspension. Public perception of autonomous vehicle safety will affect the broader AV industry.
The video advertising world is only getting more fractured: The VAB and ANA ceased talks to fund cross-media measurement after the VAB cited bias toward tech platforms.
LinkedIn boosts user-generated content: The platform emphasizes Collaborative Articles, badges for expertise, and enhanced reactions to redefine networking.
On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.
Meta’s Reality Labs reported a $3.74 billion operating loss and dwindling VR engagement, complicating the company’s AI pivot while competition and regulatory scrutiny intensify.
OpenAI’s business model under siege: Many customers are opting for bundled Microsoft offerings and switching to cheaper open-source alternatives, hurting OpenAI’s direct sales and profitability.
The company thought AI wouldn’t deliver revenue gains until 2024. Recent earnings show that it’s already fueling profit in cloud and productivity services.
41 states and DC are suing Meta for violating children’s privacy laws. A deluge of fines and possible bans could follow if addictive algorithms aren’t altered.
Google shines on ad revenue but high AI expenses disappoint: Its Q3 earnings fell short in cloud revenue amid heavy AI investments. Investors seek clarity on generative AI profitability.
Apple spooks tech rivals with surprise launch event: A "scary" event promises new Mac laptop unveilings and potential chip developments, stirring excitement ahead of holiday shopping.
To keep campaigns new and relevant, Poshmark leans on AI to enhance product images and refresh video assets. The fashion resale platform has also employed AI to help it translate TV ads into different languages to scale campaigns across countries.
On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.
Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.
Marketers, publishers, and media and tech companies have known for years that the third-party cookies and mobile IDs on which they built a thriving ad business would eventually disappear. What may have seemed like an abstraction in 2016 is now a looming reality: Google has said it will fully phase out Chrome cookies and potentially mobile IDs in late 2024. Google has repeatedly delayed this timeline, but even if the dates shift, it’s game time for the ad industry to accept and embrace the cookieless future.