Advertising & Marketing

As its search dominance comes under threat, Google tries to make a deal: The search giant is trying to strike agreements with Instagram and TikTok to add their videos to its search results.

The “metaverse” has become one of the hottest topics among marketers globally, especially after some major investments into the hardware and software segments by Apple, Facebook, and Microsoft. And in China, tech companies are already staking their claim in the trend.

Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity

Google rolls out ad transparency tools as Big Tech criticism mounts: Giving users more info about the ads they see helps address companies violating Google’s policies and mitigates misinformation concerns.

Retail media ascendant: Third-party data deprecation and the rise of connected TV give retail media advertising an edge over other digital performance channels.

Internet freedoms declined yet again both in the US and abroad: Now, Big Tech will have to choose whether to continue making concessions to increasingly restrictive governments or turn away from markets altogether.

Internet users don’t love digital ads, but they don’t hate all formats equally. Consumer surveys have found it’s interruptive ads that frustrate users most: ads that take over the screen, prevent users from reading text, or force them to wait before a video plays, for example.

Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing.

On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID consumer trend most likely to stick, how brands advertise during tragedy, and what the short- (and long-) term future of events might be. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

Cable is getting in on the CTV rush: Comcast is planning to launch its own line of CTVs to attract cord-cutters and advertisers alike.

Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.

Google TV offers channels in the FAST lane: The move, which should improve market share for Chromecast and Android TV, shows that some consumers are fine with linear, ad-supported programming.

Spotify is still expanding its podcast listenership in the US, while Apple Podcasts’ has essentially stagnated. In fact, Spotify will narrowly surpass Apple in this metric by the end of this year.