Advertising & Marketing

They’re expanding their physical presences and leaning into genAI—paving the way for continued growth.

The FTC’s new leader could follow through on advertising regulation: Andrew Ferguson has voiced support for targeted ads, but criticized data collection.

The rollback of strict regulations could shift the focus to pro-business reforms, softening antitrust stances and leaving consumers and competition at greater risk.

With the open-platform Android XR and a more budget-friendly headset, they’re opening the doors to immersive tech for everyone, taking on Apple and Meta’s walled gardens.

On today’s podcast episode, we discuss when and where we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Daniel Konstantinovic.

68% of US internet users think marketing from national brands with local messaging makes ads more relevant and shows advertisers are investing in local communities, per a study from The Harris Poll and Locality.

A recent survey revealed that Gen Xers feel the most financially insecure and need specific banking services before the incoming administration takes office.

Google attracts EU scrutiny over advertising to teens: A global crackdown on privacy and teen data is extended to the search giant.

Amazon takes on social media influencers’ product testimonials: If influencers don’t disclose their relationships with sellers, those merchants could find themselves suspended from the platform.

WaveForms bets on emotionally aware chatbots to transform customer service, but overcoming widespread user distrust of AI interactions may be its toughest challenge.

AI-powered dubbing comes to YouTube: New feature enables multilingual translations for videos, boosting creators' access to global audiences.

Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.