Advertising & Marketing

When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers were spending more time on social and traditional media properties, increasing the supply of impressions. A decline in prices was the natural outcome.

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the current wave of pandemic-driven ads and what the next wave might look like. They then talk about how programmatic is faring, Google's plans to cut its marketing budget in half and how much leeway are customers willing to give retailers on delivery during this time?

As consumers continue to spend more time at home, it's no surprise that some are eyeing popular services to help pass the time.

Ellen Houston, managing director at research firm Civis Analytics, joins host Nicole Perrin to talk about some of the company's recent polling about how consumers are reacting to the coronavirus pandemic. They cover media usage, job and virus worries, shopping behaviors and more.

In its Q1 results announced earlier this week, Alphabet's ad revenue growth slowed significantly due to the coronavirus pandemic. But the slowdown was in line with our more optimistic expectations for the digital ad market, meaning cautious optimism may be in order for Q2.

As shelter-at-home and quarantine measures keep consumers in China at home, brands ramped up their efforts to meet consumers' high expectations for digital services by offering free online tools and courses, streaming live events and adopting new ecommerce strategies.

Allie Roth, founder and president of With Love, a nonprofit that provides resources to foster families, joins eMarketer vice president of business development Marissa Coslov to talk about the organization's response to the coronavirus pandemic, including social media initiatives and implementing a new drive-thru and doorstep delivery system. Made possible by Salesforce.

TikTok is experiencing a substantial boost during the coronavirus pandemic. It added more than 12 million US unique visitors in March, reaching 52.2 million, according to data provided to us by Comscore. Between January and March, its US unique visitor count rose 48.3%.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss NBCUniversal's half-launched video streaming service Peacock, whether privacy will disappear during the coronavirus, Quibi's plans for TV, AMC's digital upfronts platform, YouTube showing creators which hours their audiences are online, how smart a dog is and more.

Many US adults are willing to share certain private information, like health data or their location, in an effort to help stop the spread of the coronavirus.

Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

Despite the economic downturn brought on by the coronavirus pandemic, we estimate that US spending on digital video advertising still has the potential to increase by as much as 7.8% during H1 2020—or decrease by as much as 5.2% vs. H1 2019.

As the coronavirus pandemic persists in the US, marketers are wary about the ads that could appear next to any COVID-19-related content.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

eMarketer principal analyst Victoria Petrock discusses how supercomputers and quantum computing can help us fight the coronavirus. She also talks about the adoption of telemedicine and how biometrics are being used to diagnose people and enforce quarantine orders.

The coronavirus pandemic is changing the way US adults communicate, as they shelter in place and work from home.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.