“Fortnight” sets single-day streaming record as Taylor Swift unveils double album: Strategic surprises and Spotify's immersive campaigns underscore marketing genius.
The cookieless advertising race is heating up: GroupM and PubMatic are offering privacy-oriented inventory ahead of the end of cookies.
Meta raises AI stakes: Meta AI has a competitive advantage over ChatGPT in potential distribution and could eventually provide new surfaces to serve ads.
The tech helps marketers and creators generate more relevant and diverse content, but it has to align with companywide strategies.
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
nternet ad spending hit record of $225 billion last year: An IAB report found 7.3% growth buoyed by retail media, CTVs, and holiday ad spending.
Netflix is building an ad business to diversify its revenue streams.
Complying with Beijing’s censorship of messaging apps underscores the company’s reliance on Chinese production and sales as app bans become a new geopolitical battleground. Read online
Meta launches its latest AI Assistant with Llama 3: It’s boldly integrating generative AI across its platforms and products but AI’s hallucinations could come back to haunt it.
Tesla recalls 3,878 Cybertrucks for defective accelerator pedals amid layoffs and sales slump, raising safety and leadership concerns.
It takes time to learn a new technology and sometimes, along the way, stumbles happen. As the role of AI in marketing grows, brands must be transparent about how, where, and when they are using the technology. Nearly half (49%) of CMOs in North America plan to focus more on using AI in strategy, creative, and content development for media use over the next 12 months, according to an August 2023 Dentsu survey conducted by B2B International. Here are three missteps brands have made with AI and content creation and what brands can learn from them.
On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.
A guide to everything seen (and overheard) at POSSIBLE to help you determine if it's worth putting in your 2025 budget.
Microsoft aims to secure its AI leadership by tripling its GPU supply, fueling expansive growth in generative AI and cloud services
Amazon could face repercussions for surreptitious intelligence gathering: An Amazon team reportedly misrepresented itself to gain information on its rivals.
Government employees threaten to quit over former OpenAI researcher’s hiring: We can expect to see rising discord over generative AI’s social and economic risks and what to do about them.
Struggling with practicality, poor battery life, and security concerns are roadblocks to consumers adopting the latest AI-powered devices. Read online
TikTok and ByteDance's data practices under fire (yes, again): Lack of controls and exposure of US data in China fuel national security worries.