In a sweeping restructuring move, Dell is streamlining management to better align with the booming demand for AI-optimized servers.
European etailer Zalando’s Q2 earnings surge: The business broke a streak of flat quarters thanks to faster delivery times, a more relevant product assortment, and a focus on quality.
Elon Musk's X sues GARM and affiliates: Decline in ad revenues sparks legal battle over alleged advertising boycott over brand safety issues.
New York is still advertising’s mecca: Despite 500 industry job losses in June, New York hiring is on the up and up.
On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.
Massive losses across tech giants highlight market jitters over AI’s slow payoff and future profitability.
Google’s latest hiring-licensing deal with Character.AI follows a pattern set by Microsoft and Amazon, blending innovation with strategic regulatory avoidance.
Adults worldwide access smartphones at a higher rate (98%) than children do (90%), per December 2023 data from Razorfish and GWI.
We examine community banks’ path forward through economic and industrywide challenges.
Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.
The aging Switch is losing gamers to more powerful handhelds with better hardware and larger game libraries
AI’s copyright problem will hinge on a key defense: Two music firms are arguing that their use of copyrighted work constitutes fair use.
On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.
Facing a $1.6 billion loss, Intel's layoffs highlight its struggle to compete in the fast-moving chip industry
53% of B2C CMOs and 41% B2B CMOs worldwide said poor corporate financial performance would likely impact marketing planning and spending, per Q1 2024 data from CMO Council and Zeta Global.
Mattel is banking on in-store retail to uplift holiday sales, while Kimberly-Clark is building its profile through storytelling-driven ads. McDonald’s drawing customers to its loyalty program thanks to gamified features in its mobile app. Here are three insights from each company’s most recent earnings and what marketers can learn.
Here are four takeaways and brand examples to guide your full-funnel creative strategy.