J.Crew turns the page back to its golden era: The preppy apparel retailer is resurrecting its print catalog to capture shoppers’ attention offline.
X faces ad revenue crisis: Over 25% of advertisers plan cuts by 2025 due to brand safety concerns and erratic management.
Walmart’s digital ad revenue grew 26% in Q2 2024, ahead of Amazon’s 20% growth, according to the company’s earnings.
As the economy stabilizes and interest rates continue to drop, Canada’s biggest banks could be primed for better profits.
New genAI features drive a steep price hike, risking backlash from users who joined for affordability.
The Dutch Data Protection Authority fines the company €30.5 million for illegal data scraping, signaling tougher enforcement of GDPR laws.
A record $278.9 billion loss in market value highlights growing investor concerns over AI profitability and regulatory pressure.
Instagram introduces disappearing comments on Stories: The update aims to increase real-time user interaction and balance engagement with safety.
Google replaces a longstanding video format with AI: Video Action Campaigns will be folded into Demand Gen, which relies heavily on Google AI.
Top US advertisers have seen their CMOs’ tenures shrink from nearly four years to three years over the past decade, according to April 2024 Spencer Stuart research. This decline stems from increased public scrutiny, pressure to drive revenue growth, and an ever-expanding set of responsibilities.
With Starlink also at risk, Musk’s companies face mounting pressure to comply with local laws or face operational bans and monetary losses.
The election is a stress test for Google’s AI Overviews: Google added election misinformation protections as it prepares for an ad rollout.
Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.
Intel contemplates split to regain strength: Facing massive losses and fierce AI competition, Intel may separate its units to better adapt to market pressures and challenge rising competitors like Nvidia.
Gender gap narrows in CMO roles: Forrester report highlights industry-specific trends in marketing leadership across Fortune 500 companies.
Pavel Durov’s arrest highlights growing concerns over content moderation, setting a precedent for holding tech leaders responsible for their platform’s misuse.
On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.
A strong digital presence drove Nordstrom Rack's Q2 growth, while Crocs hopes to revitalize its HEYDUDE brand by focusing on a younger, female audience. Holliseter is leveraging back-to-school promotions and targeted marketing initiatives to reintroduce the brand to younger consumers.