On today's podcast episode, we discuss what to make of the deal between the writers and studios, whether we'll soon be interacting with synthetic social networks, if AI can really improve customer service, wearable AI technology potentially replacing the smartphone, how much people have saved for retirement, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco and analyst Max Willens.
Email marketing is the top area where US B2B and B2C marketers have increased their direct marketing budget in the past 12 months (62%), according to a survey from SeQuel Response and ISG.
Meta proposes ad-free subscriptions for EU users: A strategic shift ahead of 2024's Digital Services Act, with global implications.
The need for AI-capable servers presents an attractive opportunity to shift away from PCs and their lagging sales. GPU supplies remain a choke point for expansion.
Kia and Hyundai join Tesla’s NACS charging in North America. Other automakers align to provide broad charging networks that are crucial for growing EV demand.
Microsoft to seal Activision Blizzard deal: Overcoming regulatory hurdles, it’s poised to become a gaming industry behemoth. But Microsoft must cater to players to be successful.
OpenAI wants to become a chipmaker: It’s looking to mitigate chip shortages and enhance AI model training, despite major chip design and manufacturing sector hurdles.
Meta’s AI-powered creative ad tools are here: Announced in April, Meta’s creative tools could open up spending from businesses that can’t afford costly creative agencies.
On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.
Concerns about anti-competitive behavior are barriers for cloud customers. Regulation could change the competitive cloud-provider landscape.
Despite the rise of ecommerce, nearly 85% of US retail sales still occur in-store, according to our forecast. To attract customers to physical stores, brands must continually innovate to offer memorable experiences.
Google’s Gmail updates will affect marketers: Enforcing stringent sender requirements for bulk emailers could counter rising threats from AI-generated spam.
It’s separating its IoT and connected car business from its cybersecurity unit so it can attract investors. But dividing its interests could open it up for acquisition.
Retailers cut nearly 71,000 jobs this year: That’s the second-most of any industry and a clear sign retailers such as Amazon are focusing more on their bottom lines.
AI job postings surge on LinkedIn: The technology is a focal point for employers and job applicants across industries on the platform. It could have long-term systemic effects.
As the DOJ’s antitrust trial over Google Search continues, the ad giant could be at real risk of having to alter its search business. “The DOJ has a really strong case here,” said our analyst Evelyn Mitchell-Wolf on our “Behind the Numbers” podcast. “It's not looking great for Google.”
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what makes people need to go into a store, what makes them want to go into a store, and the leading in-store pain points. Then for "Pop-Up Rankings," we rank the top four must-visit store experiences. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.
Advertisers say it’s time for a federal data privacy law: The Association of National Advertisers announced plans to push for federal rules, citing patchwork state-level laws.