Publishers reject free content scraping, highlighting a pushback against Apple’s AI data strategy in favor of profitable deals.
Is AI replacing jobs? Klarna says yes: The company plans to cut 1,800 more jobs after a year of aggressive cost-cutting.
NPS keeps losing traction as the primary metric for customer experience: Even its originator, Bain, seems to be wondering whether the Net Promoter Score has outlived its usefulness.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Blake Droesch and Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Since Q3 2023, Google has seen double-digit worldwide digital ad revenue growth—more than doubling that of Microsoft’s, according to the companies’ earnings.
Retailers rank return fraud high on their list of challenges: Tactics like wardrobing are gaining popularity, forcing companies to tighten return policies at the risk of alienating honest shoppers.
AT&T’s 2023 outage, caused by a technician’s error, led to a three-year compliance plan and a $950,000 fine. With a history of outages
Capital One sued for improperly sharing user data: A class action lawsuit shows how quickly improperly obtained information spreads across the ad ecosystem.
The administration approved $521 million to expand EV charging infrastructure, crucial for adoption. However, progress has been slow, with just seven stations built over two years.
Apple’s “services” sector faces layoffs: Despite a significant round of cuts, Apple is unlikely to back away from advertising.
Yelp’s antitrust lawsuit accuses Google of monopolizing local search services by prioritizing its own results and limiting competition. The case’s outcome could reshape online search
On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.
Attention metrics are gaining popularity as marketers seek ways to diversify their data and measurement strategies.
As AI chip demand surges, cooling innovations by SMC and ZutaCore can reduce energy and water consumption, easing the environmental impact of data centers.
With global elections looming, AI-generated content risks spreading misinformation. A California bill aimed at reducing this threat has industry support.
Lowe’s is the latest retailer to walk back DEI pledges: While companies fear the specter of a Bud Light-level consumer boycott, they risk alienating the majority of consumers who expect brands to stand up for social issues.
CMOs are torn on DEI initiatives. Consumers aren’t: A Morning Consult survey found that consumers want stronger internal DEI practices from brands.
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.
Next year, we expect nearly 92% of total display ad spend to be transacted programmatically, reaching $175.58 billion. However, signal loss and privacy regulations are making the programmatic landscape more difficult to navigate, according to our report, The Privacy-First Programmatic Opportunity.
Perplexity enters ad market with focus on user engagement: Rapid growth and commitment to transparency position it as a strong competitor in search.