Advertising & Marketing

The intermediation of programmatic transactions opened up a number of opportunities for fraud and data leakage in display advertising. Christiana Cacciapuoti, executive director at industry consortium AdLedger, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the latest tests of the CryptoRTB protocol, how it will help advertisers avoid fraud, and what advertisers need to understand about cryptography in programmatic transactions.

Penske gets into the first-party-data business: The publisher may have an extra edge given its specific collection of art-, music-, and entertainment-focused content.

Global esports and games viewership will surpass 1 billion by 2025: New projections from Juniper Research show impressive growth over the next five years and marketers.

Roblox could become a brand advertising powerhouse: Brands flocked to video games for experiential marketing during the pandemic—but Roblox's lasting popularity with kids and its planned ad capabilities could keep it an appealing option even after lockdowns end.

On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.

New numbers show some growth in ad jobs: However, even though jobs in some areas of the industry have begun to come back, a rebound with agencies will likely be uneven.

Snap and Gannet are focusing on home: The ad partnership geared toward local communities will benefit both companies in their current commitments.

Sonika Patel, vice president of marketing at Danone, shares how the brand built a value-based community rooted in health and wellness during the pandemic lockdowns, and offers advice for female marketers. Watch Industry Voices, a conversation between Sonika and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

Brave is one a handful of emerging contenders poised to take on Google’s search dominance by putting user privacy first.

Pinterest capitalizes on video gains: Following accelerated digital video behaviors, the company announced new video ad tools for brands at its first advertiser summit.

Instacart's ad biz heats up: The company is beefing up its retail ad network with new investments and hires, which could help it become one of the biggest retail media networks behind Amazon and Walmart.

Virginia passes privacy law: It's the second state to do so after California, but its bill differs in many ways, which could make compliance difficult for businesses unless a federal law is passed.

Google shuts it down: Alternative user-level identifiers will not be allowed to be used within the tech giant's advertising products—Google cited concerns about potential government scrutiny and consumer expectations around privacy