Key stat: 92% of local marketing and SEO professionals worldwide experimented most with ChatGPT in their work in July 2023, according to an August survey by SurveyMonkey.
Mall traffic fell in August despite back-to-school shopping: But dwell times rose as more shopping centers lean into experiential offerings.
As brands look for innovative ways to keep customers engaged with their loyalty programs, they are shifting their focus from just offering incentives and rewards to generating real relationships with customers based on what they actually want and need, said a speaker during a recent Tech Talk Webinar. Here are three ways that brands can put the customers at the heart of their loyalty program in order to create long-lasting connections.
Meta’s quest for metaverse redemption: It unveils the Quest 3 VR headset at Meta Connect 2023, showcasing advanced features and a competitive price to challenge Apple’s Vision Pro.
Amazon, Meta face a reckoning over RTO mandates: Amazon addresses return-to-hub disruptions, and Meta splurges to end a London lease early. Questions rise about strategy.
Amazon, Meta face a reckoning over RTO mandates: Amazon addresses return-to-hub disruptions, and Meta splurges to end a London lease early. Questions rise about strategy.
TikTok pilots linking to Google Search, hinting at evolving app goals: Mutual benefits emerge amid shifting search behaviors and legal challenges.
On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Costco’s sales surged in July and August: The warehouse club’s low gas sales drove consumers to the wholesale giant’s pumps.
Can AI globalize podcasts? Spotify collaborates with OpenAI to offer voice translation for podcasts, which could enable cross-language content creation and expand ad revenue and reach.
ChatGPT gets a voice and eyes: The sensory integration is a strategic move to counter the rising competitive threat and move toward achieving artificial general intelligence (AGI).
Getty targets premium AI image content: It’s partnering with Nvidia to launch an AI image generator, using high-quality data for realistic AI creations. Detailed prompts will be key.
On today’s podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine TikTok’s ecommerce plans around the world, looking at what’s driven success in some markets and held it back in others.
Advertisers say Google is underselling its ad inflation: The DOJ’s suit against Google revealed that the company quietly raised prices as much as 10%.
Reduced user experience spurs ad blocker usage: YouTube retaliates, emphasizing creator compensation and potential terms of service violations.
Consumers expect free shipping: Nearly three in four shoppers will opt for slower shipping if it means they don’t have to pay.
Consumers aren’t sold on plant-based protein: Taste and high prices are the biggest barriers to purchase, despite growing interest in sustainability
Amazon will invest up to $4 billion in Anthropic for AI development. Big Tech seeks AI expertise through partnerships and investments as AI takes center stage.
Meta to unveil Gen AI Personas this week: It’s part of a strategy to appeal to younger demographics and gain ground in the AI race. There are pitfalls ahead.
Meta and Salesforce face rehiring quandary: The tech giants want their laid-off employees back but will have to overcome trust issues for the plan to work.