Can Apple entice hesitant consumers with a thinner iPhone? Smartphone buyers have been unimpressed with recent models. A flashy feature is a smart move if priced right.
The computers feature AI-enabled hardware with on-device AI applications, kickstarting a new PC upgrade cycle.
Advertisers and publishers need to prepare the end of cookies—and fast: A Teads survey found that less than a third of publishers have started adjusting to the change.
Super Bowl ad slots are already being snatched up: Skechers, a longtime advertiser at the game, purchased a 30-second spot as the cost of ad space skyrockets.
On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.
Nearly three-quarters (72%) of retail marketers worldwide plan to increase their advertising spend on social platforms, according to a November 2023 survey by TechValidate as reported by Mediaocean.
OpenAI loses key superalignment researchers: Upheaval at the genAI startup raises questions about safety and governance—pointing to Big Tech’s advantages in the AI race
Big Tech bleeds talent over RTO policies: A study found that senior employees left for competitors with more flexible policies, potentially impacting AI era productivity and innovation.
As banks retreat from commercial real estate exposure, opportunistic financial firms are buying up their loans—banking on the industry’s turnaround.
The publishing industry reacts to Google’s AI overviews: AI-generated answers now claim the top spot on search results, reducing third-party traffic significantly.
On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser.
Nearly six in 10 retail marketers worldwide say that performance-driven paid media is the most critical advertising capabilities and media investments, according to November 2023 data from TechValidate and Mediaocean.
With third-party cookies facing deprecation, advertisers will need to get creative to reach target customers. “To me, the absence of cookies doesn't mean absence of audience targeting,” said Vitaly Pecherskiy, co-founder and CEO of StackAdapt, on the Outlook and Strategies for 2024's Second Half EMARKETER summit. “You can have the world's best targeting, reach the right user at the right time [on the] right device, but if the ad is actually not good, it can probably do more bad than good,” he added.
OpenAI and Google push AI from browsers to devices with new multimodal capabilities, speeding up mainstream adoption. Smaller players will need partnerships to maintain mainstream relevance.
Samsung’s AI-enabled tablet ad counters Apple’s controversial iPad Pro “Crush” spot. Putting people ahead of technology champions creativity and sparks brand competition
YouTube’s advertising and creator strategy is paying off: The company boasted significant viewer and ad spend growth at Upfronts, alongside new ad formats fueled by AI.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.
As the company rehires Supercharger staff to meet its $500M network expansion goals and drive future EV adoption, we ask why they were fired in the first place.