Targeting consumers is only half the battle for advertisers: Brands need to make sure their own services are quick and easy to use, lest they lose crucial consumers.
In the short-term, SEO professionals shouldn’t stress about the Google antitrust results. This outcome is a big deal for Google but won’t change marketers’ day-to-day workflows. “No court can magically shift a market where Google controls 95% of search,” said Dr. Pete Meyers, principal innovation architect at Moz.e Microsoft and AT&T. There’s no clean way to split off text ads from core search,” he said.
North America saw a 70% YoY increase in data center construction, But with 80% of capacity already pre-leased to major players, that still may not be enough.
Significant privacy and safety concerns have pushed testing into October, four months after the feature’s roll back.
ew leadership aims to address closer App Store scrutiny and developer challenges.
Inclusivity sets new standard at Olympics: Study reveals event’s ads outperformed on brand impact; the Paralympics is brands’ next chance at bat.
On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.
More than four in 10 B2B marketers in North America and Europe plan to increase social media content (46%) and video (41%) distribution this year, according to April 2024 data by 10Fold and Sapio Research.
The first $12 billion ad spend US presidential election is underway. That ad spend figure breaks 2020’s by more than $2 billion. Whether or not brands engage in political messaging, they will be impacted by the volume of ad inventory and how the election influences consumer sentiment.
Netflix and Google strike a multifaceted partnership: The innovative arrangement makes Google the title sponsor of Emily in Paris and enables consumers to use Google Lens to shop the characters’ looks.
By securing public sector deals, OpenAI accesses an untapped market and strengthens its brand trust—and that’s becoming vital in an increasingly crowded field.
The revived lawsuit highlights growing consumer concerns over data privacy. Google might face further data purges and harm to its brand trust.
Customers cited a bank’s reputation as their top factor in choosing a new one. That’s a challenge for newer or smaller banks.
87% of US browsers could become cookieless long term, according to our analysis of StatCounter data.
First & Peoples Bank thought a shadow banking partnership could expand its digital lending business. But now it’s on the brink of failure.