Netflix and Google strike a multifaceted partnership: The innovative arrangement makes Google the title sponsor of Emily in Paris and enables consumers to use Google Lens to shop the characters’ looks.
By securing public sector deals, OpenAI accesses an untapped market and strengthens its brand trust—and that’s becoming vital in an increasingly crowded field.
The revived lawsuit highlights growing consumer concerns over data privacy. Google might face further data purges and harm to its brand trust.
Customers cited a bank’s reputation as their top factor in choosing a new one. That’s a challenge for newer or smaller banks.
87% of US browsers could become cookieless long term, according to our analysis of StatCounter data.
First & Peoples Bank thought a shadow banking partnership could expand its digital lending business. But now it’s on the brink of failure.
The company’s survey shows nearly 50% of small businesses use AI for marketing, yet 73% lack confidence in their strategies, highlighting an opportunity.
Expanding production in India positions Apple to tap into its rising middle class and 5G market, crucial for offsetting slower sales in China.
Data-driven decisions lead to early cancellations: “The Acolyte” and “My Lady Jane” axed as streaming platforms prioritize immediate success.
Spotify rebrands ad platform, expands features: Ads Manager reflects a notable shift toward programmatic growth and expanding advertiser appeal.
Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast.
AI Overviews aren’t meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.
The close tie between Amazon's ecommerce and advertising businesses presents both opportunities and challenges. "When ecommerce sales are growing, retail media dollars are going to go up,” our analyst Jeremy Goldman said on a recent episode of the "Behind the Numbers" podcast. “But when ecommerce dollars aren’t growing that much, it's harder to get the retail media dollars to grow because they’re so intertwined."
American Express is expanding Amex Offers, which allows advertisers to serve card holders tailored deals. The expansion comes on the heels of Chase and PayPal launching financial media networks (FMNs), a trend we expect will continue.
Refusals by the popular apps Procreate and Halide to adopt AI reflect artists’ fears and growing anti-AI sentiment in the creative community. This backlash could shape the future of digital art in marketing and advertising.