Sale talk is boosting its stock value amid broader carrier consolidation trends
Controversial Apple ad leads to rare apology: Bold campaigns are fine; alienating your core audience of creatives is not.
Will OpenAI back down from its AI search threat against Google? Announcements before Google’s I/O conference would be a power play that could add more risks to Google’s threat landscape.
Maryland further complicates state-level privacy laws: Two measures protecting consumers’ data were opposed by the ad industry as a federal bill looms.
On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
US social video spend is still growing, reaching 45.2% of total digital video ad spend, or $48.89 billion, this year, per our March 2024 forecast. But that share growth is slowing, with rates increasing just 1% between 2024 and 2026.
The brand can differentiate itself by developing its own AI server hardware to complement on-device AI solutions with secure and private services.
Employees globally use personal AI at work, boosting productivity and creativity, but fear for job security while navigating a lack of employer guidelines on AI use.
OpenAI considers creator privacy features and whether ChatGPT should engage with adult content: The genAI sector faces tension over content moderation and profitability. A technical fix remains elusive.
Meta’s legal battle over ad viewership metrics signals a bigger problem: Advertisers are expressing growing discontent with the platform, which is launching new features to make amends.
Data centers, which power a growing number of cloud apps, video-on-demand services, and artificial intelligence services are nearing a power crisis.
More layoffs plus the closure of some Bethesda studios show how precarious it is to manage a large catalog of gaming properties.
Microsoft enhances 365 Copilot AI: It’s effectively tapping into its enterprise customer base. But future demand for AI tools could skew toward specialization.
Tech platforms put shareholder returns center stage: Dividend debuts from Google and Meta and buybacks signal confidence as ad market improves.
16 US states have enacted comprehensive consumer privacy laws as of April 2024, according to the International Association of Privacy Professionals.
On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg.
US ad employment hits another all-time high, but what’s next? High interest rates and looming shifts will pose a challenge for agencies in the months and years to come.
The latest iPads feature AI-driven apps and the fastest M4 chip, boosting the product’s appeal to creators and hinting at a wider AI infusion into the product line.
OpenAI introduces a deepfake detector to aid disinformation researchers during a record election year, targeting potential voter manipulation.