Record labels say Verizon encourages piracy through lax policies and prioritizes customer retention over legal compliance.
Clienteling is a retail tactic that helps brands forge a deeper connection with customers via 1-to-1 relationships between store associates and customers.
AI’s potential to transform search: GenAI can enhance search efficiency by delivering direct answers, reducing reliance on traditional keyword-based search engines like Google.
It’s implementing a strategy that more deeply connects each branch to its local community.
Google is still battling against made for advertising sites: A Pixalate report found that 72% of MFA sites sold ads via AdExchange in May despite industrywide improvements.
On today’s podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.
US retail and dining foot traffic has grown nearly every month from June 2023 to May 2024, compared with the same period a year prior, according to data from Placer.ai.
YouTube adds text-to-speech and captions to Shorts: The platform upgrades its creator tools to compete with TikTok and attract younger audiences.
Generative AI to drive brands’ social media output: Businesses report efficiency gains but face challenges maintaining authenticity and preventing misinformation.
Industry KPIs highlight advertising’s rising cost per acquisition: Some sectors with elevated CPAs enjoy strong conversion rates, but others are saddled with high costs and low return.
X’s confusing verification system draws regulatory ire: The European Commission could fine X as much as 6% of its global revenues, per a recent complaint.
Charlotte Observer reduces print editions to three days weekly: The move reflects the shift towards digital content and changing consumer demands.
Spotify is restructuring its ad team: The company is laying off 40 employees and focusing on building out its programmatic capabilities to entice smaller brands.
Many eyes on the 2024 Summer Olympics spells opportunity for retail: There’s an enticing chance for brands ranging from Nike to Glossier to garner attention by associating themselves with athletes.
The past two Summer Olympic games, taking place in Rio (2016) and Tokyo (2020), each attracted over 3 billion viewers worldwide, according to the International Olympic Committee (IOC)'s official reporting.
On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.
The majority of subscription websites and apps are employing manipulative design tactics, exposing them to legal scrutiny and loss of consumer trust.
The digital advertising industry has begun sharing feedback on Google’s Privacy Sandbox as individual stakeholders conclude their tests. While many believe the current Privacy Sandbox needs tweaks before it can function as an alternative to cookies, that’s not surprising, according to Andrew Pascoe, vice president, data science engineering at NextRoll.