Google and Microsoft show stronger cloud revenue growth than Amazon: Generative AI is changing the cloud playing field, giving Microsoft and Google an advantage
In a recent Tech Talk webinar, John Pawlowski, vice president of marketing at pet food company Heckova!, shared four steps to build a successful CPG brand and get it on to retail shelves, from identifying the opportunity for growth to finding the right retail partners.
Ad agencies show mixed results amid signs of improvement: New account wins buoy some, while tech is a drag on others.
On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.
Think of off-site retail media as filling a bus with potential customers and driving them directly to your storefront, Bob Coon senior vice president of US sales at TripleLift, said during a recent EMARKETER webinar. But just delivering customers to your storefront doesn’t guarantee they will buy. Here’s what retailers and marketers need to know to take advantage of off-site retail media.
FCC fines four mobile carriers $200 million for illegal sharing of customer location data, risking privacy, regulations, and backlash. It’s the latest setback to rock a struggling sector.
Advertisers accuse Meta’s AI of wasting their entire ad budgets: The Advantage+ Shopping Campaign isn’t living up to promises and points to a dubious future for AI agents.
Growing bipartisan concern and intensifying scrutiny on social media platforms' transparency and content management could alienate advertisers.
In today’s episode, host Bill Fisher is joined by researcher Man-Chung Cheung and analysts Sarah Marzano and Carina Perkins to discuss the in-store retail experience. What’s next for Amazon’s Just Walk Out technology, what lessons can be learned from Asia-Pacific, and how is Tesco helping marketers get in on the in-store act?
OpenAI and Google are gunning to get their chatbots on the iPhone: Apple is contemplating a deal with AI companies on generative AI. It doesn’t signal defeat.
It’s focusing on genAI cloud services in finance, marketing, and sales. The company’s reputation for security could make it the leader in sovereign AI clouds.
The EU demanded Apple make iPads DMA-compliant in six months to avoid heavy fines, opening the market to alternative services. It could impede Apple’s AI pivot.
Netflix tallies its ad-supported subscriber count ahead of Upfronts: A survey shows it could have 22 million US subscribers as it enters an Upfront period rife with competition.
Our industry KPIs reveal which native ad sectors have the largest CPMs: Health and fitness is the costliest sector, while food and drink offers cheaper access.
Regulating AI is a high priority for legislators all over the world, and the US federal government has yet to pass comprehensive legislation tackling the issue.
Unaffordable rates have caused a spike in home sales and plans to leave the state.