Advertising & Marketing

Infrastructure to support quantum computing, artificial intelligence, and cryptocurrency could be falling behind the technology’s widespread adoption.

Unwitting users experience Google’s AI search: Google wants feedback from people who aren’t AI-inclined. Dealing with spam will help build a symbiotic hybrid search platform.

Zuckerberg’s second job as AI recruiter: There’s a mad scramble for top AI talent. Meta’s plan to build an artificial general intelligence will require attracting the best.

Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

This tactic reflects customers’ desire for stability and safety in the rocky year following last March’s US bank collapses.

On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.

Proposed changes to Big Tech’s business model fall short, and now a trifecta of investigations could put pressure on tech giants’ wider expansion in the region.

The lines between PCs, consoles, and mobile devices are blurring as powerful smartphones and improved connectivity enable seamless cloud gaming.

Amazon has an ‘AGI for everyone’ vision: Like its Big Tech counterparts, it’s racing to develop the technology. A super-intelligent personal assistant will bring heightened benefits and risks.

For Gen Z, music festivals like Coachella or Stagecoach aren’t just about the music—they’re about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.

Grand Theft Auto 6 delayed as Rockstar Games calls employees back to office: It wants to boost productivity, but RTO mandates can have the opposite effect.

Meta made only two acquisitions in 2023, while Alphabet (parent company of Google and YouTube) made none, per Luma Partners data provided to EMARKETER.

On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

The ad industry is still hyperreliant on cookies: Despite an imminent phaseout, a Wired report found that the most popular websites share data with thousands of companies.

As streaming costs rise, so do opportunities for advertisers: Consumers are paying more for streaming services than ever, leading to cheaper access via ad-supported tiers.

“95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI,” said OpenAI founder Sam Altman. The prediction sent marketers into a frenzy. Altman’s statement may not be all hype, so it’s important marketers prepare rather than panic.

As Apple waits for its AI moment, its devices and users already have a head start. Microsoft’s AI Surfaces are only available to enterprises, delaying wider adoption.