Advertising & Marketing

CTV's rapid growth brings brand risks: Rigorous vetting and monitoring are essential to maintain trust in the new advertising landscape.

Cybercrime and ransomware incidents are becoming more common: Not only are cyberattacks taking their toll on entire industries, they’re also taking longer to contain and costing more to resolve.

Meta's AI Studio launches AI chatbots for Instagram creators: automated responses aim to enhance engagement while balancing automation and authenticity.

Customer-centric banking organizes products around a specific customer goal or life stage, rather than discretely packaging products.

Meta’s European ad-free subscriptions won’t fly, regulator says: EU regulators pressed charges against Meta that could cost it 10% of its global revenues.

Quieter Vidcon spotlights maturing creator economy: Growing sector turns focus to scaling up and revenue diversification.

Retailers embrace the potential of non-endemic ads: Leveraging first-party data and expanding ad inventory to drive new revenue streams and enhance advertising strategies.

On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.

64% of US LGBTQ+ members like brands that are willing to get involved in social issues, compared with 46% of adults overall, according to April 2024 data by YouGov.

hey’re required to investigate when inaccuracies prevent consumers from accessing credit—and social media is escalating the number of these disputes.

EU regulator criticizes Apple for anti-competitive behavior by disabling features, signaling Big Tech’s regulatory avoidance strategy.