Advertising & Marketing

eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with junior analyst at Insider Intelligence Blake Droesch, discuss the work-from-anywhere future, how this years' Super Bowl will be unique, why some retailers are skipping returns, Spotify's emotion-based recommendations, what customers want from chatbots, the ideal length of time you should dunk your Oreo in milk, and more.

Walmart pushes self-sufficiency: The retail giant will bundle new technology into its upcoming self-serve ad tool as it catches up with Amazon in the digital ad space.

eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses whether major marketers will pull spending on social platforms because of brand safety and ethical concerns, what to make of Facebook's new advertiser “topic exclusion controls” test, and the types of content consumers prefer brands avoid the most. She then talks about tech companies introducing rules that favor their own business models, Facebook's relationship with political content, and whether Google is waving goodbye to Australia.

Facebook will comply with Apple’s new IDFA stipulations, but with its own flare: The social company announced that it plans to use an educational approach at the offset of the privacy updates, as it grasps to maintain control over third-party data tracking.

Earlier this week, Mars Wrigley’s M&M's brand gave fans a sneak peak of its Super Bowl ad via Zoom, its first-ever "virtual" debut. It’s just one of several efforts the company is working on leading up to Sunday’s big game.

In a letter to Amazon employees published Tuesday afternoon, Jeff Bezos announced that he would step down as CEO and transition to executive chairman, where he'll focus on "new products and early initiatives." Andy Jassy, who is currently CEO of Amazon Web Services, will replace him.

Signal boosts its chat features: The move is aimed at capturing a more mainstream audience, and though we don’t think it will hurt WhatsApp, it could make for a more fragmented mobile messaging space in the future.

Facebook tries to offer comfort to advertisers and regulators: The platform is working to appease critics with new ad and content moderation offerings, but the true test still lies in how well it can execute.