Advertising & Marketing

Google Analytics 4 (GA4), which launched at the start of July, introduced ecommerce dimensions and metrics, improved audience insights, and better app measurement.

“[This year] has been a once-in-a-career opportunity to hit the reset button on promotions and not just lift and shift what you did in the past,” said Erica Harrison, vice president of analytics at NielsenIQ during a recent LinkedIn live Q&A. As brands rethink their pricing and promotion strategies, they must keep track of their competition, secure retailer support, and get the timing right. However, it’s also important not to train consumers to be over-reliant on promotions. Here are five tips for brands as we head into the holiday season.

On today’s podcast episode, we examine how banks build and use trust to win new customers. Here’s a look at what we’re talking about: • In our “Headlines” segment, we discuss recent data breaches at banks and question what the difference is between a bank's security breach and a breach at a partner company’s system. • In “Story by Numbers,” we focus on personalization and reveal if it successfully engenders trust or just seems creepy. • In “For Argument’s Sake,” we ponder what would happen if banks were required to report to customers when they shared their personal information with third parties and how it would impact customers’ trust and banks' marketing campaigns. Tune in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Tiffani Montez.• In our “Headlines” segment, we discuss how in-flight deposits and Gen Z will drive account openings in 2023 and to what extent new account openings are the result of high deposit rates and an incentive-laden environment. • In “Story by Numbers,” we examine how being able to set up direct deposit when consumers open checking accounts is extremely important and the importance of deposits being protected. • In “For Argument’s Sake,” we suppose there’s a new US banking regulation requiring all banking products to be applied for and opened online. We debate (nicely) how the industry dynamics would change if everything in banking were digitized and moved online. Tune in to the conversation with host Rob Rubin, managing principal of financial services consulting at EPAM Systems Alex Jimenez, and our analyst Tiffani Montez.

On today's podcast episode, we discuss why Disney+ is losing users, what a Disney+ password-sharing crackdown would look like, and the impact of ESPN Bet. "In Other News," we talk about what the Alliance of Motion Picture and TV Producers is offering at the latest writers strike negotiations and why The Roku Channel has become a legitimate player in the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

AI-generated art can’t be protected by copyright, a US judge rules: The decision could give advertisers pause due to a lack of ownership of AI-produced material.

California’s DMV ordered Cruise to halve its autonomous fleet after a crash with a fire truck. Recent incidents could slow robotaxi adoption in congested cities.

Google’s high executive turnover is a symptom of broader brain drain: It’s struggling to retain the talent it will need to fend off threats to Search and reclaim its AI frontrunner status.

Lamborghini unveils its first EV powered by AI: It wants to redefine the future of supercars with cutting-edge technologies while responding to the push for luxury EVs.

The largest share of US programmatic out-of-home (OOH) ad spend went to billboards (41%) in H1 of this year, followed by screens and TVs (24%) and display panels (14%), according to Place Exchange.

Led by Apple and Intel, US tech giants protest India’s unexpected tech import license rules, fearing trade disruption. Regulations could make tech firms rethink expansion.

Tesla led Q2 2023 global EV sales with 10% QoQ growth, while challengers like BYD and GAC Aion rise. Price reductions prove key to broader adoption.

Microsoft undermines OpenAI with Databricks partnership: The tech giant has found a new startup interest to grow its cloud business with open-source AI tools. OpenAI may be in trouble.

Meta sends mixed messages over return-to-office mandate: It plans to terminate employees who skirt in-office rules but says the future of work is remote made possible by its tech.

On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Casper’s subway ads give commuters fun puzzles to solve while increasing its brand awareness. Albertsons Companies leverages a game to entice consumers to play for discounts and rewards. And Nike’s mobile app earns the brand a spot in consumers’ everyday lives. Here are five ways brands are embracing gamification across different stages.

This month’s ad platforms update is all about analytics, with Google, TikTok, and Microsoft announcing improved reporting tools. Plus, Amazon announced on-site and off-site retail media innovations. And we saw some interesting ad network updates from Lyft and Intuit. Here’s a breakdown of what’s new.

EU hurls sweeping regulation at Big Tech: Two major laws are about to take effect, sending Google, Apple, Meta, and others scrambling to adapt to a new era of curtailed industry power.

On today's episode, we discuss whether it's too early to talk about Gen Alpha, delivering things without the box, what's happening on TikTok Live, fast fashion looking to repairs, what websites will look like in the future, the most popular theme parks in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and forecasting director Oscar Orozco.

The electric air taxi market—forecast to be worth $57B by 2035—sees startups like Joby Aviation advancing despite regulatory hurdles and safety concerns for the new mode of travel.

Tencent plans to unveil its AI model, Hunyuan, intensifying China’s AI race just as Beijing’s new regulations are implemented. Its guardrails could have worldwide implications.