On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.
Attention metrics are gaining popularity as marketers seek ways to diversify their data and measurement strategies.
As AI chip demand surges, cooling innovations by SMC and ZutaCore can reduce energy and water consumption, easing the environmental impact of data centers.
With global elections looming, AI-generated content risks spreading misinformation. A California bill aimed at reducing this threat has industry support.
Lowe’s is the latest retailer to walk back DEI pledges: While companies fear the specter of a Bud Light-level consumer boycott, they risk alienating the majority of consumers who expect brands to stand up for social issues.
CMOs are torn on DEI initiatives. Consumers aren’t: A Morning Consult survey found that consumers want stronger internal DEI practices from brands.
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.
Next year, we expect nearly 92% of total display ad spend to be transacted programmatically, reaching $175.58 billion. However, signal loss and privacy regulations are making the programmatic landscape more difficult to navigate, according to our report, The Privacy-First Programmatic Opportunity.
Perplexity enters ad market with focus on user engagement: Rapid growth and commitment to transparency position it as a strong competitor in search.
AI-powered coding assistants have secured almost $1 billion in funding since early 2023. Software engineering is a key genAI application but comes at the expense of developer jobs.
Insufficient security measures expose businesses using AI copilots to data breaches, leading to potential unauthorized access and misuse.
“Megalopolis” trailer scandal underscores AI risks: Lionsgate's quick response reflects the dangers of relying on AI without proper vetting.
A September conference will examine security practices. Third-party competition could be challenged by any changes, and customers may need to adapt to new protocols.
Digital advertising outperforms in 2024: Google, Meta, and Walmart drive strong midyear gains while smaller platforms face challenges.
The platform’s commitment to privacy clashes with regulators’ demands for stricter content moderation, raising concerns about liability for platform misuse.
A controversial “active listening” targeting method reinforces privacy needs: Cox Media Group’s proposal reignited concerns about the ethical boundaries of ad targeting.
Starbucks was once considered the go-to “third place” where people could relax, work, and socialize over a cup of coffee. However, the rise of mobile ordering has compromised the company’s core identity, our analysts said. In North America, Starbucks saw a 6% drop in foot traffic, and a 2% decline in same-store sales YoY, according to its July earnings call.
This year, US holiday sales will reach a record $1.353 trillion, per our July 2024 forecast. That holiday season is starting earlier and earlier, which means marketers need to be prepared now for shopping to pick up in September and October. The election and consumer concerns about the economy will complicate where advertisers reach consumers and what messaging they use. Here are five stats marketers should see as they prep their holiday campaigns.
Under DMA pressure, Apple will let users delete Messages, Safari, Photos, and the App Store. A more customizable experience could have financial repercussions for Apple.
TikTok is becoming a key news source for Gen Z, with more young people using it for news than traditional media.