Digital ad dollars are shifting toward YouTube
Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.
On today's episode, we discuss how Spotify did in Q1, what to make of its new subscriptions for podcasts, and how we expect audio consumption habits to change this year. We then talk about why people still listen to the radio and best practices for voice ads. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.
In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.
The WhatsApp privacy showdown continues: Regulators in Germany blocked this weekend's controversial data-sharing update and are looking to take the fight to the entire EU.
Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections.
Many marketers had long underestimated the value of creators in their marketing mix. That’s no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year.
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
NBCU’s ad innovations: The company announced six new formats that focus on three main trends—shoppable TV, audience interactivity, and advanced visualization tech like augmented reality.
Axios Harris 100 ranking found that tech companies’ reputations suffered in the public eye, dropping year over year—with the sole exception of Apple.
Reddit takes advertising in-house: Its new creative strategy KarmaLab is meant to streamline advertiser access to the most relevant audiences and to showcase new features and regions.
Yelp boosts small businesses: The platform is rolling out new, more expansive targeting options as we head into a full-swing summer.
The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.
Digital political ad spending broke records in the 2020 election cycle. Grace Briscoe, senior vice president of candidates and causes at programmatic media firm Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what, when, and where political advertisers bought digital ads last year, how much attention they paid to connected TV (CTV), and why they love digital video ads so much.
A rating debacle: The Media Rating Council determined Nielsen undercounted TV viewership, and media companies may use the evidence to push for better deals during this cycle's upfront negotiations.
Maybe kids don't need Instagram: That's the claim of more than 40 state attorneys general, privacy advocates, and public health officials—but Instagram is forging ahead regardless.
The Trade Desk highlights UID 2.0 plans and connected TV growth in Q1 earnings: The company saw a 37% year-over-year (YoY) revenue growth for the quarter.
Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult at best—but more marketers continue to work on the problem.