Advertising & Marketing

The FCC turns its eye toward AI regulation: The agency proposes rules that would require disclosure of AI use in political ads following deepfake scandals.

Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate.

Scarlett Johansson says OpenAI used a voice similar to hers after she rejected an offer to be its AI voice—it’s the latest conflict between Big Tech and creators protecting their copyright and likeness

Anthropic makes a breakthrough in AI safety research: It comes on the heels of OpenAI losing key safety researchers and bodes well for Anthropic’s marketplace reputation.

Amazon eyes a new opportunity to boost margins: The retailer is looking for ways to reduce its reliance on UPS, including having Amazon drivers pick up returns from customers’ houses.

Microsoft’s Copilot+ PCs promise AI advancements and improved performance aimed at competing with Apple’s MacBooks and iPads. AI is tech’s latest proving ground.

Pride Month debacles have brands anxious: Bud Light and Target’s high-profile controversies are causing some brands to stay quiet during Pride Month.

The number of drugstores is falling: CVS, Walgreens, and Rite Aid have all closed hundreds of stores over the past five years amid growing competition from discount retailers and online sellers.

The average tenure for CMOs at top US advertisers was around three years (37 months) in 2023, according to an April 2024 report by Spencer Stuart.

On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.

Regulators are considering halving the proposed new requirements after reviewing public comments.

Its AI Overviews feature aims to keep consumers engaged and integrate targeted ads seamlessly, enhancing both user experience and advertiser reach.

Tech giants praise Nvidia while they plot its downfall: Nvidia’s earnings are expected to impress again, but the longer-term trajectory is more uncertain as competition mounts.

Sixteen AI companies, including Google, Meta, and Microsoft, pledged at a Seoul summit to prioritize safe AI development and transparent governance. Time will tell if AI rivals can coexist as competition intensifies.

67% of US social media users are at least somewhat likely to research products on social media platforms before making a purchase.

Though platforms like Perplexity, Arc Browser, and Bing have advanced generated search results, Google’s announcement last week that it’s rolling out “AI Overviews” to searchers will likely make AI-written search results the norm. But some marketers say the feature is not quite ready for widespread use.

Toyota, Nissan, and Honda collaborate on AI and hardware for software-defined vehicles, accelerating innovation and lowering development costs.