Advertising & Marketing

More subscription video streaming services are pushing advertising. At the same time, free ad-supported streamers are gaining viewers. These developments provide advertisers with more options to find audiences.

On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.

Meta will launch Quest VR subscription service for schools with Roblox: Its virtual-learning product could pay off long term but adds to expenses with dubious short-term ROI.

14,000 jobs are affected by its 8.5% YoY drop in Q1 deliveries amid intense competition and market shifts. Layoffs could continue unless the company refocuses on its core business.

After spending 2023 making improvements to product inventory and the customer experience, Rent the Runway is turning its attention back to marketing by expanding into new channels and tailoring its content.

On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Signs of key industrywide challenges are likely to persist in lukewarm earnings reports.

Brands could have a more direct hand in movie production: Hollywood firm Sugar23 will host an upfront presentation seeking investments in film projects.

Online retailers are struggling to live up to shoppers’ expectations: Consumers are turned off by high shipping costs, late delivery, and products that don’t match descriptions.

Upcoming M4 chips across the Mac line, an AI reorg, and acquisitions are driving up stock, but Apple is still coming from behind in a highly competitive AI arena.

OpenAI in the spotlight again over questions about internal stability: It fired two AI researchers over alleged data leaks. The incident suggests that previous chaos isn’t over.

OpenTable aims to ensure the credibility of its review program: The restaurant reservation platform will begin showing members’ profile pictures and first names in reviews.

Cost-effective alternatives to human brand ambassadors have the potential to disrupt the $250 billion influencer economy at the expense of human talent

TelevisaUnivision wants vertical video ads on TVs: A new ad format lets brands reuse social ads on the big screen.

Consumers worldwide prefer searching for select non-food retail products online than in-store, according to November 2023 data from Auctane and Retail Economics.

On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.

CEO Andy Jassy aims to make AWS the primary cloud platform for generative AI. Competition in the cloud space is increasingly dependent on future AI adoption.

Meta challenges Nvidia’s dominance with homegrown AI hardware: It’s getting investors’ attention with bold AI moves, but a closer examination shows a potentially shaky foundation.

Choice is spurring innovation in AI and privacy. Users can now pick from more diverse, multifunctional options, challenging default browsers like Chrome and Safari.