Meta launches its latest AI Assistant with Llama 3: It’s boldly integrating generative AI across its platforms and products but AI’s hallucinations could come back to haunt it.
Tesla recalls 3,878 Cybertrucks for defective accelerator pedals amid layoffs and sales slump, raising safety and leadership concerns.
It takes time to learn a new technology and sometimes, along the way, stumbles happen. As the role of AI in marketing grows, brands must be transparent about how, where, and when they are using the technology. Nearly half (49%) of CMOs in North America plan to focus more on using AI in strategy, creative, and content development for media use over the next 12 months, according to an August 2023 Dentsu survey conducted by B2B International. Here are three missteps brands have made with AI and content creation and what brands can learn from them.
On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.
A guide to everything seen (and overheard) at POSSIBLE to help you determine if it's worth putting in your 2025 budget.
Microsoft aims to secure its AI leadership by tripling its GPU supply, fueling expansive growth in generative AI and cloud services
Amazon could face repercussions for surreptitious intelligence gathering: An Amazon team reportedly misrepresented itself to gain information on its rivals.
Government employees threaten to quit over former OpenAI researcher’s hiring: We can expect to see rising discord over generative AI’s social and economic risks and what to do about them.
Struggling with practicality, poor battery life, and security concerns are roadblocks to consumers adopting the latest AI-powered devices. Read online
TikTok and ByteDance's data practices under fire (yes, again): Lack of controls and exposure of US data in China fuel national security worries.
While most big banks saw some revenue and profit dips, their generally stable performance exceeded analyst expectations.
YouTube’s ad blocking and layout changes are a shift in priorities: Users have responded negatively to changes, but YouTube is seeing positive results.
Online shopping is all about convenience: UK shoppers want to be in control of when and how their online orders will arrive.
Big Tech throws caution to the wind with massive AI capital expenditures: Tech companies’ multibillion-dollar AI spending spree could face the harsh reality of an overtaxed energy grid.
Ahead of his keynote session at this year’s CommerceNext event on June 11-13, Lockton shared how Tractor Supply leverages its physical and digital channels to connect with the retailer’s varied audience and how its retail media enables advertisers to target a hard-to-reach rural audience via digital channels.
Eight in 10 US Amazon Prime Video subscribers will be ad-supported this year, according to our February 2024 forecast.
Google escalates its California battle against publishers: The company has started blocking news links in response to an act that would require it to pay publishers more.
Advertising industry focuses on sustainability: Client demand and a rising awareness of the environmental footprint of digital activities help drive move.