By 2026, 90% of online content could be AI-generated. A premium on human-crafted content could follow as regulators race to establish standards for responsible AI use.
What is Nielsen doing with big data? The company announced a new currency days before the Media Ratings Council meets to approve it.
Google unleashes AI upgrades at Cloud Next: It’s staying neck-and-neck with Big Tech cloud rivals on AI. Beating the competition requires differentiation, blockbuster performance, and the right pricing.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
ChatGPT goes corporate: OpenAI responds to market pressure by releasing an enterprise version of ChatGPT. It rivals a similar offering from Microsoft, signaling growing tension in the partnership.
Alibaba's two AI models rely on open-source technology for image understanding and complex interactions, reflecting a strategic move toward wider adoption.
The service is now available on web browsers. But it will still be hard to sustain engagement after an 80% drop in users from its July peak.
Amazon to weave AI into sports broadcasting: It’ll power Thursday Night Football on-screen features with its neural network. We expect other digital entertainment platforms will follow suit.
The Trade Desk thinks supply platforms charge too much: In a controversial attempt to drive down prices, the company says it will start bidding below price floors.
On today’s podcast episode, we take a deeper dive into lesser-known areas of Amazon’s business. First, we examine the initiatives at play for the company's TV and voice businesses. Then, we discuss Amazon's ambitions around “just walk out” and smart payment technology. Tune in to the conversation with our analysts Grace Broadbent, David Morris, and Yory Wurmser.
AI gives rise to ‘digital sweatshops’: Evidence suggests that the technology’s economic value won’t be equally distributed as the companies building it get accused of worker exploitation.
Google, Meta, and Amazon gear up for AI announcements: Tech’s busy fall event calendar will be packed with AI announcements. We could see new models and new tools.
Brands can capitalize on social trends with real-world products and programs, but they have to be able to act at the speed of TikTok. That means giving creators autonomy, having a strong brand identity, and keeping a close eye on trends.
The Digital Services Act enforces new rules on 19 large platforms, affecting content moderation and ads. Noncompliance could result in hefty fines or bans.
AT&T's launch of "Internet Air" enters the booming fixed-wireless access market, joining rivals T-Mobile and Verizon, and promises to heighten competition in service and pricing.
The Digital Services Act goes into effect today: Ahead of the EU law’s deadline, Google made landmark changes to privacy and moderation transparency.
Ways to make financial wellness marketing pay off: Getting customers to use the materials and tools they claim they want is a challenge. Here are four tips to improve their engagement.
“We all want to create that aura and the air of excitement so the customer across all channels can say, ‘It is indeed my happy place we’ve got here,’” Dhriti Saha, COO of The Container Store, said at eTail Boston this week.
On today’s podcast episode, host Bill Fisher is joined by our analyst Paul Briggs and forecasting writer Ethan Cramer-Flood to examine the size, advertiser opportunity, and competitors in the free ad-supported streaming TV (FAST) service space.
CoreWeave’s rise challenges Big Tech dominance: The startup is riding the AI wave thanks to a GPU stockpile and Nvidia funding. It still has to contend with tech giants’ wealth advantage.