Advertising & Marketing

During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.

eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses what she's paying attention to in 2021 and why: the acceleration of tech, multisensory experiences, and purpose-driven marketing.

The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet.

We predict reasonable Snapchat user growth of 6.8% in Western Europe this year, resulting in 76.2 million new users on the platform, or nearly 22% of internet users. However, this growth is up only slightly from our November 2019 prediction of 6.3%.

eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.

eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.

For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.

eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether the FTC will break up Facebook, a new Discovery+ streaming service, whether Facebook ads are reaching saturation, how customer service changed in 2020, the FTC wanting Big Tech to explain what they do with data, what most people dream about, and more.

Ten states sued Google for allegedly monopolizing the digital ad market, a complaint long held by publishers and advertisers, but it could be years before anything comes out of it.

In China, an estimated 889.5 million people—97.3% of all internet users—will visit social networks at least monthly in 2020.

UK traditional media ad spending will fall by more than a quarter year over year (YoY) this year, and despite a recovery in 2021, it will continue losing share to digital.

The Trade Desk pulled in three new members for its single sign-on solution, most notably The Washington Post, its first major publisher.

Apple’s new requirements for developers to give details on data collection and utilization practices could add fuel to antitrust claims that this hurts competition because of standards that Apple itself may not need to abide by.

The tumultuous events of 2020—including the global pandemic, recession, and Black Lives Matter protests—have exposed deep flaws in US society and disillusioned many consumers, especially younger ones.