“Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline,” said our analyst Evelyn Mitchell-Wolf. “That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.”
Big Tech scrambles to attract talent amid AGI quest: Companies have hundreds of AI-related open positions to snatch the best from a small pool of applicants to build frontier systems.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.
Microsoft and OpenAI are the latest companies expanding into Asia with significant investments in AI, aiming to fuel regional growth and technological innovation
On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal.
Can Instagram keep up with AI sextortion? New security features for teens are designed to curb the spread of sexual content, but the platform is playing from behind.
Criteo’s layoffs can be linked to cookie deprecation: The ad tech firm laid off 140 employees months after saying cookie deprecation would cost it $40 million.
CTV is not immune to cookie deprecation.
Generative AI is yet to have a profound impact on media plans and marketing workflow. “The promise of genAI is to ultimately achieve a digital dream state of advertising…where the right message reaches the right consumer on the right platform at the right time,” our analyst Max Willens said on an episode of the “Behind the Numbers” podcast. “But right now, the costs associated with those technological capabilities are not there, nor has the ROI been worked out … We’re a ways away.”
More subscription video streaming services are pushing advertising. At the same time, free ad-supported streamers are gaining viewers. These developments provide advertisers with more options to find audiences.
On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.
Meta will launch Quest VR subscription service for schools with Roblox: Its virtual-learning product could pay off long term but adds to expenses with dubious short-term ROI.
14,000 jobs are affected by its 8.5% YoY drop in Q1 deliveries amid intense competition and market shifts. Layoffs could continue unless the company refocuses on its core business.
After spending 2023 making improvements to product inventory and the customer experience, Rent the Runway is turning its attention back to marketing by expanding into new channels and tailoring its content.
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Signs of key industrywide challenges are likely to persist in lukewarm earnings reports.
Brands could have a more direct hand in movie production: Hollywood firm Sugar23 will host an upfront presentation seeking investments in film projects.
Online retailers are struggling to live up to shoppers’ expectations: Consumers are turned off by high shipping costs, late delivery, and products that don’t match descriptions.