Advertising & Marketing

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why beauty is doing so much better than the rest of retail, how we've seen the "lipstick effect" play out, and how beauty shopping habits are changing. Then, for "Pop-Up Rankings," we rank our top four beauty brand marketing strategies other retailers can learn from. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

A new EU-US data privacy deal has been established: The Data Privacy Framework could bring an end to an era of hefty fines for ad tech companies.

Less than 1% of US ad agency jobs will be lost to automation and generative AI technology this year, according to Forrester. Though that number will grow over the coming years, it will only total 7.5% by 2030.

Ad spend across digital channels has been mixed so far this year, with spend on social networks slowing and connected TV spend boosted by new ad-supported subscription tiers. Meanwhile, retail media is diversifying at a rapid rate as nonendemic retailers get in the game

Chipotle’s latest robotic experiment is a machine that preps avocados for guacamole: The QSR chain expects the Autocado to cut prep time in half, reduce worker injuries, and unlock millions in savings.

Leverage your own data to guide decisions, meet consumers where they are, and find some partnerships outside of your comfort zone—but never forget your brand identity or what made consumers love it in the first place.

100 million users in five days represents unprecedented adoption for Meta’s Twitter rival, but future growth could be stifled by privacy concerns and lack of feature parity.

The company is relocating to Europe—will its subscribers come along? Data sovereignty concerns could lead to a loss of customers.

TikTok argues that Montana’s ban is unconstitutional: The app filed for an injunction on the grounds that Montana can’t rule on national security issues.

Advertising and PR reach highest employment levels since 2001: Job surge counters the trend of cutbacks in tech and media companies.

LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.

Brands must ensure they’re aligned on their target audience and objectives while also using data to support their decisions. In addition, digital dollars can do double duty by amplifying in-store performance.

Threads turns one week old today, and the platform already has 100 million users, making it the fastest-growing platform ever. Instagram’s new venture looks just like Twitter but feels kind of like Facebook, and its first few days have been a wild west for marketers. Here’s what marketers should consider in their Threads strategy.

Despite being invite-only, Bluesky surpasses 1 million downloads: Rather than ads, its initial monetization plans involve selling custom domains to privacy-conscious users.

On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures’ premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.

On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.

Apple set to inconvenience marketers yet again: Stripping tracking parameters from URLs could cause major short-term headaches.

TikTok aims to generate $20 billion in sales via TikTok Shop, and is expected to launch its own US ecommerce store soon. The platform is also leveraging new search features to become a hub for retail ecommerce. TikTok is also pushing new AI ad tools, and getting involved in a host of new media ventures. Here’s what the platform has been up to over the past month.

Walls come tumbling down: OpenAI pauses ChatGPT's web browsing due to its unintended capability to bypass paywalls.

On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up—and learns from—other AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.