It’s Microsoft’s turn to face a genAI scandal: A whistleblower wrote to the FTC that Copilot could easily be used to generate highly alarming images.
All eyes are on streaming. Last year, non-pay TV viewers surpassed traditional pay TV viewers in the US, per our forecast. Years of streaming platform proliferation are over, yielding to consolidation and fragmented ad measurement. Bundles between streaming platforms and partnerships with retail media platforms are forming, leaving media buyers with a headache over how to strategize.
A Georgia Tech study and a Bloomberg investigation expose AI bias and stress the urgency for inclusive, unbiased AI as its global use expands.
Old Navy returns to growth: That momentum, along with Gap’s overall gross margin growth of 5.3 percentage points, are signs that the company’s turnaround plan is bearing fruit.
Meta, Google rake in ad dollars from Temu’s spending spree: Wall Street loves to see tech giants grow their ad revenue, but not all funding streams are sustainable.
Hugging Face will use its open-source AI to build robots: It’s part of a broader industry push to use generative AI to make physical robots commercially viable.
The EV maker announces affordable R2 SUV and R3 and R3X crossovers and amasses 68,000 reservations. It’s challenging market norms and intensifying EV competition.
Brands put a lot of thought into how to get consumers to discover and buy their products, but not as much into what happens after a purchase is made. However, data suggests that the post-purchase experience, which includes everything from shipping to customer feedback surveys, may have more of an impact than retailers think.
On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.
Google updates its protections against AI-generated spam: The company laid out plans to deprioritize low-quality search results that game its ranking systems.
Plagiarized content farms spoof major outlets: GenAI could fuel misinformation in an election year. Publishers beware.
GenAI for marketing is gaining momentum: IBM is the latest organization to tout its ability to transform marketing outcomes.
Though apparel and accessories is the third fastest-growing product category we measure—growing 3.9% to reach $616.37 billion in US sales this year—retailers need to find creative ways to court consumers as they remain price-sensitive.
Google’s new core update focuses on decluttering spam from search, targeting sites that employ generative AI to mass produce low-quality content with minimal oversight. Marketers can still use ChatGPT to draft content, but using the raw output of these tools is a bad idea, according to Lily Ray, vice president of SEO strategy and research at Amsive.
The Las Vegas Sphere and ASB GlassFloor represent the high-profile out-of-home advertising that merges technology with creativity, with high potential for interactive experiences.
The first AGI could be a marketing tool from Meta: The social media giant is stockpiling AI chips to build a massive model for content recommendations and user predictions.
A House committee unanimously votes to advance a bipartisan bill to ban TikTok unless ByteDance divests. The bill could affect other foreign-controlled apps but requires Big Tech’s involvement.
A major internal shakeup, a plummeting stock price, and a class action lawsuit plague New York Community Bancorp as it tries to hang onto customers.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.