CTV isn’t exempt from privacy regulation: While regulatory efforts are uncertain, advertisers should begin adopting privacy-oriented CTV solutions.
With AMD and MediaTek entering the market, Nvidia and Qualcomm may face pricing pressure. Affordable AI tech could drive adoption in emerging markets, reshaping global competition.
On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Measurement is on the minds at Advertising Week New York. With flat or shrinking budgets, clients need to pinpoint—and be able to prove—where growth is coming, Meredith Zhang, measurement lead at TikTok, said during the event.
Its latest tools promise faster, more efficient support while keeping human agents available for higher-level problem-solving.
Social media ad costs rise in key consumer categories: Our Industry KPI data suggests marketers may need to refine their ad strategies to improve campaign effectiveness.
Domino’s expects 6% global retail sales growth this year: While that’s below its long-term target of 7%, it’s significantly ahead of competitors such as Papa John’s and Pizza Hut.
The boom times for ecommerce and retail have largely passed. “It’s going to be harder [for retailers] to identify pockets of growth and opportunity. But, the good news is that it’s not going to be that roller coaster of demand fluctuations that has been challenging for retailers to navigate over the last couple of years,” our analyst Blake Droesch said.
Over 31 million user records are compromised, exposing the widespread vulnerability of online platforms in an era of escalating cyber threats
Automated moderation systems on Instagram and Threads are deactivating accounts and mislabeling content, sparking user frustration.
21.5% marketers are confident last-click attribution is a reasonably accurate reflection of a platforms’ long-term impacts on business, according to a survey by EMARKETER in partnership with Snap.
If the DOJ breaks up Google, who would be king of search? A filing hinted at a potential breakup, but political uncertainties could slow plans.
Dissatisfied with high prices and lackluster AI features, companies are looking to alternatives like Google’s NotebookLM for better value
Pop-ups are no longer low-cost attention-getters: Rising costs and low vacancy rates are forcing brands to look for new tactics to build buzz on a budget.
While the tool boosts security camera convenience, Amazon must overcome past privacy violations to win customer confidence.
On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.
The failed breach signals growing cybersecurity threats for US AI firms as geopolitical competition over AI technology heightens.
A winning loyalty strategy isn’t just about short-term wins like lifting sales; it’s about building a long-lasting relationship and boosting customer lifetime value. Here are three ways brands can build long-term loyalty.
Amazon’s MX Player acquisition reignites the battle for Indian consumers: $100 million purchase gives Amazon ownership of the largest free streaming service in India.