Lowe’s looks to expand the reach of its retail media network: The home improvement retailer rebranded the service Lowe’s Media Network and plans to launch four new channels this year.
By offering AI as a paid service, Apple could turn its secure ecosystem into a steady stream of revenue, tapping into its extensive user base.
The companies reportedly worked together to attract younger users, ignoring their own policies and risking future regulatory action.
On today's podcast episode, we discuss standout data points from this year’s back-to-school season, creators' role in this shopping period, and what back-to-school is trying to tell us about this year's upcoming holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.
Successful creator campaigns on TikTok rely on partnering with creators who align well with the brand and consistently show love for its products. In 2024, US influencer marketing spend on TikTok is projected to reach $1.403 billion, per EMARKETER’s forecast. Brands that take a genuine approach to collaborating with creators ensure credibility, are more likely to connect with followers, and inspire purchases.
eveloped by the team behind CapCut, Jimeng AI intensifies competition in China’s AI-driven video industry.
Post-IPO, Reddit is rolling out AI search and considering paywalled content in an effort to grow revenue while preserving its community-driven essence.
The partnership focuses on integrating AI across the company, positioning S&P Global as the future leader in AI-driven financial services
Are AI brand safety tools doing their job? Adalytics report claims that DoubleVerify and Integral Ad Science products let harmful content through.
Meta and Google quality filters are failing: Creators are gaming Meta by posting AI spam, while Google allowed deepfake apps to buy ads.
On today's podcast episode, we discuss how Google might present its third-party cookie opt-in to Chrome users, what cookie and cookieless traffic will look like in the future, and what the next move for marketers should be. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.
Average CMO tenure in 2023 at top US advertisers is three years and one month, 11 months lower than the average was about a decade ago, according to April 2024 data from Spencer Stuart.
US states have started restricting credit unions’ bank acquisition activities, pressuring credit unions to make their case.
European etailer Zalando’s Q2 earnings surge: The business broke a streak of flat quarters thanks to faster delivery times, a more relevant product assortment, and a focus on quality.
In a sweeping restructuring move, Dell is streamlining management to better align with the booming demand for AI-optimized servers.
Elon Musk's X sues GARM and affiliates: Decline in ad revenues sparks legal battle over alleged advertising boycott over brand safety issues.
On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.
Massive losses across tech giants highlight market jitters over AI’s slow payoff and future profitability.
Google’s latest hiring-licensing deal with Character.AI follows a pattern set by Microsoft and Amazon, blending innovation with strategic regulatory avoidance.