Advertising & Marketing

Google Bard’s expansion to 27 countries is stalled over privacy concerns. Competitors could gain EU market share as heightened regulatory scrutiny may force Google to adapt its practices.

Ripping and replacing more than half of its 4G and 5G infrastructure will cost billions of euros. It also runs the risk of alienating its biggest trade partner.

Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.

On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.

Search is pivoting toward AI chat. Google has its Search Generative Experience (SGE) and Bard. Microsoft has its new Bing and a partnership with OpenAI. These fundamental changes to search will change user behavior and monetization. Here’s how the new era of search will affect advertising for brands, retailers, and publishers.

TikTok and Meta continue to diverge on social commerce strategies, Pinterest teams up with Wayfair on a data clean room test, and YouTube introduces unskippable ads.

Vodafone and CK Hutchison plan to merge their UK carriers, creating the country’s largest wireless network. Consolidation could result in higher pricing and poor service.

Understanding context and ensuring privacy will be a challenge for AI as it helps Gmail users draft and refine emails.

Get ready for an influencer surge on YouTube: The platform just lowered monetization requirements as influencer and political ad spending are rising.

On today's episode, we discuss password sharing and live sports on Netflix, what the definition of "convenience" is, if awards shows have turned things around, where we spend time with connected devices, sweetgreen's plan to automate all stores in five years, who invented the card game Uno, and more. Tune in to the discussion with our director of forecasting Oscar Orozco, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

Google enhances generative AI shopping and search features in a bid to challenge Amazon’s dominance: The search giant is looking to win shoppers over with a more relevant, helpful shopping experience.

Apple’s record share surge hints at tech sector recovery, aided by bullish AI outlook and potential growth avenues. However, AI democratization may pose regulatory challenges.

Accenture is investing $3 billion in AI in the next three years. The biggest challenge will be balancing automation with the human component of business operations.

TikTok’s Script Generator accelerates ad creation: New tool crafts video scripts with a click, though caution is advised to avoid generic content.

Ad agencies are split on generative AI. Some are diving into the emerging tech with partnerships and acquisitions. Others are wary of the hype. With major ad platforms like Meta, Google, and TikTok developing their own AI tools, agencies need to establish a clear approach—or risk irrelevance.

As the first carmaker to receive Level 3 authorization, it can now sell or lease cars with automated driving systems. It poses a big challenge for Tesla.

The CRM solutions giant is unveiling security standards and AI integration for recurring revenue. The success of the pivot remains uncertain due to previous integration challenges.

As privacy regulations ramp up, brands across verticals are increasing their focus on premium environments that don’t rely on cookies. In this video, Arity’s Jennifer Gold, director of product marketing, shares why private marketplaces (PMPs) fit the bill by offering access to high quality inventory, programmatic efficiency, brand safety, and transparency.

Reaching consumers starts with knowing who they are. That means understanding consumer demographics, media and search behaviors, and ad consumption habits. Here are five charts to help you get to know your customers.

Healthcare marketing budgets went digital in 2022: A survey of the top 100 healthcare marketing agencies shows digital work is outpacing other media channels.