On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
Last week, EssilorLuxottica, parent company of Ray-Ban and other eyewear brands, announced the acquisition of streetwear brand Supreme from VF Corporation. It’s a strange move for EssilorLuxottica.
The No. 1 factor that impacts marketing and planning spending is the economic climate for B2B marketers and corporate financial performance for B2C marketers.
Volatility in semiconductor stocks and Google’s meager Q2 ROI on AI triggered a $1 trillion tailspin. Upcoming Big Tech earnings can restore confidence or amplify AI anxiety.
Microsoft blames the global CrowdStrike IT disruption and $5 billion in losses on an EU ruling requiring third-party access. Security is a strong argument against opening platforms.
Competition intensifies in a market that’s quickly diversifying to suit more use cases. Read online
Meta, Snap, and YouTube have a moderation problem: All three platforms are taking steps to rein in sextortion and pornographic advertisements.
On today’s podcast episode, we discuss this years Prime Day. Was Amazon's ad platform breaking on the day a big deal, how other retailers event day behavior is changing, and how the shopping holiday is impacting the back-to-school season. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.
50% of US shoppers use retail apps to get the best prices, according to a May 2024 SPAR Group report.
Google put a lid on its cookie deprecation plans on Monday, proposing that rather than deprecate third-party cookies, it would prompt Chrome users to “make an informed choice” on how they share their data with advertisers, according to a blog post from Anthony Chavez, vice president of Google’s Privacy Sandbox.
Its new AI model, Llama 3.1, uses open-source development, multilingual conversations, and availability on popular apps like Instagram and WhatsApp to entice user adoption.
Best Buy looks to distinguish itself from the competition: The struggling retailer refreshes its online and offline presences to turn around its two-year slump.
Google’s Q2 profit climbed 29% to $23.6 billion, driven by search and AI cloud services as anticipation for AI products grows.
Microsoft, Meta, and AWS work together to break Google’s stranglehold on mapping services by developing open map data sets for general availability
“Google will account for over half of search ad spending this year, but Google's not the perfect fit for every query that every person could ever ask,” our analyst Evelyn Mitchell-Wolf said on a recent EMARKETER webinar. “It never has been, and now consumers are also going elsewhere to satisfy their search needs.”
Antitrust concerns influenced Wiz’s decision to decline Alphabet’s $23 billion bid. The security firm has its sights set on an IPO as Google goes back to the drawing board.
The incident confirmed that the OCC’s concerns about banks’ ability to navigate major operational challenges are valid.