On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
Google Gemini is available for all advertisers. Should you use it? The powerful generative AI tool is enticing, but it may not be fully baked yet.
Nearly a third of the US population will be free ad-supported streaming TV (FAST) viewers by 2027, accounting for a total of 114.5 million viewers, according to our September 2023 forecast. That large audience base, coupled with the rise of new players and the abundance of ad inventory, is making FASTs increasingly appealing to media planners—especially those on a budget.
Retail media works. For 77% of US organizations, retail media has either met or exceeded KPI expectations, according to a December 2023 survey from Skai and the Path to Purchase Institute. Only 3% say it had little or no impact on desired objectives.
Meta is hiring as Big Tech rivals keep cutting: It needs talent to lead the AI race even though hiring might annoy investors. It could also be a winning strategy.
Apple, Samsung, and Motorola push the needle on wearables: Unusual prototypes point to tech’s hunger for device revenue. But is it worth the cost?
We’re seeing artificial intelligence appear in chipsets and PCs while new wearables and smartphones could draw consumer interest. Multiple industries seek to regain momentum.
The company is issuing $5 outage credits for some affected customers but could end up paying more if regulators decide to issue fines.
Google will begin enforcing its updated personalized ads policy tomorrow, Wednesday, February 28.
On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.
When Netflix first rolled out its ad-supported tier in late 2022, its CPMs (the cost to reach 1,000 users) were nearly $60, per our data. Disney+ CPMs were slightly lower at $50, but still much higher than Hulu’s at $24.44.
With 70 million active users, Reddit is a sustainable source for AI data training. But disgruntled moderators could challenge their user-generated data being monetized once Reddit’s IPO is finalized.
Nvidia names AI a ‘whole new industry’, which it happens to control: Nvidia serves as the lynchpin for the global AI frenzy. Economic equity is at stake.
Partnering with tech giants for its pocket-to-cloud AI strategy aligns with growing demand for AI-capable devices.
Robots are keeping a recession at bay, economists say: Physical robots doing blue-collar jobs are helping the economy. AI might not produce the same results for white-collar jobs.
On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.
Freeveee, faced with redundancy, could be folded into Prime Video: The launch of Prime Video ads means Freevee’s place in Amazon’s video ad business is uncertain.
If you’re trying to appeal to Gen Z, “hire Gen Zers,” said Jennifer Quigley-Jones, CEO and founder of influencer marketing agency Digital Voices. Whether making social media content for brand-owned accounts or working with influencers, marketers that want to sell to Gen Z need to work with Gen Zers.