OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.
Ad industry employment is soaring. Why is diversity falling? An ANA report found that ad industry diversity declined in 2023, highlighting faltering commitments to DEI.
Google responds to a scathing IAB report on the Privacy Sandbox: The company kept its EOY 2024 target and said changing privacy standards demand shifts.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.
Paid search leads in conversion, beating paid social by four times: New report’s insights emphasize strategic channel use and tailored marketing approaches.
Fifty-seven percent of B2B marketers said creating the right content is a challenge.
They’re trying to woo women and Gen Z consumers away from competitors.
Zuckerberg touts the Quest 3 as open, affordable VR for all, challenging Apple’s premium closed ecosystem. Can Vision Pro’s large developer and app base make it competitive?
Mozilla uncovers serious privacy breaches by romantic chatbots: The companionship AI market is booming, but there’s a fine line between a legitimate business and a phishing scam.
ChatGPT will now remember you: OpenAI’s latest upgrade will make prompting more streamlined for Plus users. But digital privacy could be a tradeoff.
The purchase could redefine smart TV advertising and give the big box giant an edge in revenue from shoppable ads and streaming fees.
57% of B2B content marketers worldwide face challenges creating the right content for their audience, according to a July 2023 survey from Content Marketing Institute (CMI) and MarketingProfs sponsored by Brightspot.
Xbox exclusives may hit PlayStation and Nintendo platforms amid lagging sales and a Game Pass slowdown. Cross-platform gaming could boost its cloud business.
Wearables could be the next AI-charged segment to see competition, with Google emerging as the key contender.
Microsoft researchers hint at human-level intelligence with new AI: A research study showcases a model with advanced, flexible capabilities. Challenges mean it won’t necessarily be a best-seller.
OpenAI joins the tech elite with $2 billion revenue milestone: Its revenue soars but costs could continue making profitability elusive. Generative AI’s challenges create a hamster wheel for companies.
On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.
The ad industry and FTC haven’t buried the hatchet: A battle over “junk fees” is the latest stage of conflict between regulators and the ad industry.