The end of third-party cookies is nigh: Despite advertisers’ hopes for another delay, Google is beginning its pivot to the Privacy Sandbox.
Nike and Hoka battle it out over young consumers and runners; Shein and Temu are caught up in controversies and litigation; and DoorDash and Instacart take different approaches to the same problem.
SAP invests in three AI startups: By spreading its AI investments across various startups, SAP can speed up competition and have its pick of the most transformative AI applications.
Consumers (particularly Gen Zers) increasingly turn to social media to begin their shopping searches because of its highly visual, creator-driven content. To capitalize on this behavior, social platforms are building out search ad capabilities. But it’s still early days, so don’t dump Amazon or Google just yet.
Snapchat's new AR tools tap into Women's World Cup interest: Consumers are taking notice, too.
Content marketers are facing pressure to integrate generative AI (genAI) tools to improve productivity and ROI, but diving in haphazardly could backfire. The best approach to adoption is “thoughtful and strategic,” our analyst Kelsey Voss said on a recent Meet the Analyst Webinar. “Brands must carefully navigate the pros and cons of genAI and leverage it judiciously to maximize its benefits and mitigate potential drawbacks,” Voss said. Here are four ways to use generative AI holistically in daily workflows.
Most consumers use online marketplaces to find products, but the number who are browsing in-store or on social media is growing. Retailer websites are where customers go for product research. And when it comes to purchasing, price and delivery options are the most important factors.
General Motors production falters as battery shortages slow EV manufacturing, hindering delivery and expansion plans. Diversifying battery production will help sustain future growth.
On today's episode, we discuss how much people are searching for things on social media, where they're looking, and how advertisers should approach social search. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
Could an open-source approach help Meta catch up to the likes of OpenAI, Google, and Microsoft? Some fear the “move fast and break things” attitude isn’t suited to AI.
Netflix hits 238 million members in Q2 after account-sharing purge: The streaming service saw revenues rise 2.7% despite a quarter of ups and downs.
Walmart aims to help customers with sensory disabilities shop its stores: The retail giant will launch ‘sensory-friendly’ hours on designated days throughout the back-to-school shopping season.
Free healthcare as a customer loyalty perk: GNC just launched GNC Health, offering its top-tier Pro Access members telehealth and prescription services. We think it could succeed as a loyalty play with its customer base.
NBCUniversal and Roku experiment with shoppable ads to reach viewers in their homes, while Netflix courts customers in the real world. Here’s how each company is leaning into commerce to diversify revenue streams.
Meta’s Twitter rival launched successfully but faces user engagement challenges. The app’s success caused Twitter’s web traffic and ad revenues to dip significantly.
Despite a downturn in climate tech investments in 2023, a new fund has allocated $239 million for climate tech startups. Meanwhile, AI is being used for sustainable solutions.
AT&T’s stock hits a 29-year low amid potential billion-dollar cleanup costs. Lawsuits or costly remediation could follow.
Bloomberg’s ad strategy has lessons for struggling publishers: The news outlet pivoted from third-party programmatic ads in January and has seen its CPMs jump 20%.
The price tag on agency reviews is going up: Plus, they’re time-consuming, disrupt workflows, and raise concerns about fee structures amid rising costs.
Marketing to Gen Z requires a different approach than marketing to millennials. Abercrombie & Fitch learned this the hard way as its millennial playbook became outdated for younger shoppers, earning it the title of “most hated retail brand” in the US in 2016 by the American Customer Satisfaction Index.