Gen Z and millennials shift to social media: Both cohorts prefer TikTok and Instagram over traditional search engines.
On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities.
Consumers are paying more attention to CTV ads: While linear still commands higher attention and ad spending, the gap is rapidly closing.
Pride products are plentiful this year: Walmart, JCPenney, Kohl’s, and Abercrombie push past the right-wing backlash to offer Pride-related products.
SAP seeks to buy WalkMe for $1.5 billion to enhance enterprise automation, reduce churn, and provide valuable user insights for CMOs.
The inclusion of content made with OpenAI’s Sora tool marks the film industry’s cautious acceptance of AI. Are critics beginning to validate AI’s artistic value?
The AI leader’s technological breakthroughs could be eclipsed by internal drama and calls from former workers for transparency
Google’s legal woes deepen with UK class action suit: The company is facing yet another challenge alleging it misused its dominant market power.
The ad industry’s concern about AI deepfakes grows: Integral Ad Science will measure the negative impact of generated fakes during a year of hefty election spending.
“Healthy” soda sales are soaring: But Poppi (and others) may need to shift their marketing messages in the wake of a class-action lawsuit arguing its gut health claims are misleading.
Google has a 92% global market share in search, generating massive profits from its ad-driven model. It’s hard to see any platform rivaling that, but generative AI search platform Perplexity, valued at $1 billion, is challenging the leader.
ChatGPT’s outage Tuesday caused Google’s Gemini, Perplexity AI, and Anthropic’s Claude to experience downtime from a sudden spike in usage, underscoring the fragility of AI’s supporting infrastructure.
Its deal with the startup could accelerate Shutterstock’s attempts to become the “data and distribution partner of choice” for AI model training
Microsoft moves away from moonshot projects to channel resources toward AI expansion goals. AI myopia could come at the cost of future innovation.
Consumers are seeing and hearing healthcare-focused ads on a range of traditional and digital channels. Here’s the data you need to ensure your advertisements are resonating with patients.
Dr Pepper has the right prescription to grow share: Savvy marketing, novel flavors, and a quirk in its distribution helped Dr Pepper tie Pepsi-Cola as the No. 2 carbonated soft drink brand.
Ransomware hackers demand $500,000. Mishandling user data risks customer fallout.