On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss Walmart's purchase of Vizio, its brick-and-mortar strategy, and whether they can attract more upper income shoppers. Then, in a mini "Shark Tank"-style segment, we predict what the next big move for Walmart will be. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
With third-party cookies on the way out, access to customer data is more valuable to brands than ever. By leveraging loyalty programs, brands can collect first-party data, including customer demographics and shopping habits, in exchange for targeted offers or deals. But in order for brands to get access to customer data, they need to be sure their loyalty program resonates with their audience.
Meta could benefit significantly if TikTok left the US: A House vote looms, impacting national security and social media dynamics.
Apple tests AI-powered ad buying: Its tool focuses on App Store ads and allows advertisers to set budgets and cost per user before automatic placement.
The future of TikTok’s content creators, advertisers, and 170 million users remains uncertain as the bill moves to the Senate. TikTok’s loss could be Meta’s and Google’s gain.
Advertisers and exchanges still aren’t free of the made-for-advertising plague: Watchdog’s latest report tears into MFA sites’ prevalence on ad exchanges and retail media networks.
AI disillusionment is growing: The trillions of dollars of economic prosperity promised haven’t materialized yet, but there’s a way to speed up the process.
Setting risk categories for AI use forces transparency and accountability. But strict rules may slow innovation and affect US-based AI firms.
Meta’s smart glasses winning streak: It has developed a useful, affordable product that people can wear in public. The latest AI integration could make them a magnet for tourists.
To form deeper, more authentic relationships with consumers, brands like Claire’s and Pacsun are launching their very own creator communities to help them produce content, provide product inspiration, and advise on marketing campaigns.
On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser.
Kohl’s looks to the baby category to drive growth: It’s partnering with WHP Global’s Babies R Us brand to attract younger customers.
Apple, Google, and Microsoft are altering business models by opening app markets, data sharing, and consumer choice. Global ripple effects could follow.
Microsoft’s demand for AI infrastructure sends Oracle’s shares soaring: Oracle’s affordability and healthcare moves last year, followed by AI investments in 2024, are set to grow its cloud presence.
Startups like Perplexity play an endless game of catch-up with Big Tech on AI: Scarce and expensive hardware for model training is creating a fairness gap that will be difficult to close.
Pinterest’s search enhancements continue with body type filter: The platform’s AI-enabled upgrades are boosting engagement and shopping behavior.
Its TikTok Photos app could attract and engage users, potentially becoming Instagram’s top competitor in photo sharing. But a TikTok ban could delay competition.
Out of all US generations, Gen Z is willing to pay the most ($229.14 per month) for websites, apps, and online services if they could not access them for free (no ads or subscription fee), according to November 2023 data from the Interactive Advertising Bureau (IAB).